Amethyst Collab (@AmethystCollab) header
Amethyst Collab (@AmethystCollab) profile picture

Amethyst Collab

@AmethystCollab

Innovative digital marketing agency for the ever-changing entertainment industry. Seen in: Billboard, New York Times, Okayplayer 📧 [email protected]

amethyst-collab.com
Joined December 2018
  • Tweets1.3K
  • Following260
  • Followers2.5K
184Media
Photo by Amethyst Collab (@AmethystCollab)Photo by Amethyst Collab (@AmethystCollab)Photo by Amethyst Collab (@AmethystCollab)Photo by Amethyst Collab (@AmethystCollab)Photo by Amethyst Collab (@AmethystCollab)Photo by Amethyst Collab (@AmethystCollab)Photo by Amethyst Collab (@AmethystCollab)Photo by Amethyst Collab (@AmethystCollab)Photo by Amethyst Collab (@AmethystCollab)Photo by Amethyst Collab (@AmethystCollab)
Amethyst Collab retweeted
olivia (@geminitoofly) profile picture
olivia@geminitooflySep 20
wrapped a week in miami for 2 unbelievable Rosalía shows and the LUX tour finale, with a quick flight back to nyc to catch the second @karolg show!! bby wowww🤩🩵 i love my job!! and i love being a business owner!!
Image from olivia (@geminitoofly)
Image from olivia (@geminitoofly)
Image from olivia (@geminitoofly)
Image from olivia (@geminitoofly)
1
13
725
Amethyst Collab retweeted
olivia (@geminitoofly) profile picture
olivia@geminitooflyApr 8
How to Create a Binge-Worthy Signature Series on Social🧵
1
2
3
508
Woke up to a lil feature in @Forbes J. Cole Releases ‘The Fall Off’ With A Tight-Knit Fan-Centered Rollout (forbes.com) Thank you for the write up on tonight event @AmethystCollab

Forbes

Forbes is a global media company, focusing on business, investing, technology, entrepreneurship, leadership, and lifestyle.

forbes.com
4
4
708
Amethyst Collab retweeted
olivia (@geminitoofly) profile picture
olivia@geminitooflyJan 20
my latest publishing on my music marketing column on Forbes is a breakdown of Bad Bunny's beautiful, joyful Super Bowl campaign! check it out: forbes.com/sites/oliviashalh…

Bad Bunny’s Super Bowl Marketing Campaign Is Already Stealing The Show

Bad Bunny has thrown the traditional marketing playbook out the window, orchestrating a cultural moment that extends far beyond a performance announcement.

forbes.com
2
12
674
this weeks reviews are IN! here’s everything you need to know about the top rollouts of the week. as always, this is all broken down in detail on Substack💜
Image from Amethyst Collab (@AmethystCollab)
Image from Amethyst Collab (@AmethystCollab)
Image from Amethyst Collab (@AmethystCollab)
Image from Amethyst Collab (@AmethystCollab)
1
660
Amethyst Collab retweeted
olivia (@geminitoofly) profile picture
olivia@geminitoofly25 Aug 2025
puerto rico esta bien cabrón!!!!🇵🇷 gracias a benito por un concierto INOLVIDABLE!!!!❤️ el mejor de mi vidaaa
Image from olivia (@geminitoofly)
Image from olivia (@geminitoofly)
1
21
921
Amethyst Collab retweeted
olivia (@geminitoofly) profile picture
olivia@geminitoofly16 Apr 2025
spoke to @WifexOfxAgony class at The New School about PR and marketing!! with some amazing publicists🙌💜
Image from olivia (@geminitoofly)
Image from olivia (@geminitoofly)
3
4
1
17
2,189
Amethyst Collab retweeted
olivia (@geminitoofly) profile picture
olivia@geminitoofly11 Apr 2025
my client Jazzie Young is nominated for Best Music Video at the pasadena international film festival!!!!! weeeoooo!!!
Image from olivia (@geminitoofly)
1
2
10
615
Amethyst Collab retweeted
olivia (@geminitoofly) profile picture
olivia@geminitoofly21 Mar 2025
Selena Gomez and benny blanco just gave us a masterclass on building the perfect album rollout. let's break it down🧵
Image from olivia (@geminitoofly)
1
2
16
1,310
Amethyst Collab retweeted
olivia (@geminitoofly) profile picture
olivia@geminitoofly15 Mar 2025
just gave a guest lecture on music marketing at NYU!!! the Clive Davis Institute! i can’t believe this is my life type feeling!!!
Image from olivia (@geminitoofly)
Image from olivia (@geminitoofly)
16
27
4
430
29,575
Amethyst Collab retweeted
olivia (@geminitoofly) profile picture
olivia@geminitoofly7 Mar 2025
breaking down the best (and worst) music rollouts of the week!! 🧵
1
6
1
48
4,967
Amethyst Collab retweeted
olivia (@geminitoofly) profile picture
olivia@geminitoofly4 Mar 2025
it’s funny, no label wanted to hire me as an assistant or coordinator but now all three majors have my agency on retainer😂😭 stay the course!
18
38
12
574
22,905
Amethyst Collab retweeted
olivia (@geminitoofly) profile picture
olivia@geminitoofly24 Feb 2025
My Most Asked Social Media Questions - And The Answers I've Been Gatekeeping🧵
1
1
8
1,031
Amethyst Collab retweeted
olivia (@geminitoofly) profile picture
olivia@geminitoofly7 Feb 2025
this week's victims are Rema, GELO, and Tommy Richman rollout roundup is here, but if you're too lazy to click on my substack, here's a summary:
Image from olivia (@geminitoofly)
Image from olivia (@geminitoofly)
Image from olivia (@geminitoofly)
2
1
14
1,502
Amethyst Collab retweeted
olivia (@geminitoofly) profile picture
olivia@geminitoofly17 Jan 2025
here's a quick checklist of things to do before the TikTok ban goes into effect: 🔘 Save everything 🔘 Screenshot/record your following list 🔘Create a highlight reel of your best moments to share 🔘 Make a plan to rebuild that audience
4
1
20
1,254
Amethyst Collab retweeted
olivia (@geminitoofly) profile picture
olivia@geminitoofly13 Jan 2025
Is Tik Tok Really Getting Banned? Here’s What To Do Right Now To Prepare🧵
1
3
7
1,089
Amethyst Collab retweeted
olivia (@geminitoofly) profile picture
olivia@geminitoofly10 Jan 2025
For my first Rollout Roundup of the year, I broke down the rollout of what I believe to be 2025's earliest album of the year contender: Bad Bunny's Debí Tirar Más Fotos Not only is this album rich with symbolism and depth, but the rollout followed suit, with thoughtful creative direction and a rapid digital campaign to match.
Image from olivia (@geminitoofly)
1
1
5
993
Amethyst Collab retweeted
olivia (@geminitoofly) profile picture
olivia@geminitoofly8 Jan 2025
stop making these 3 music marketing mistakes!! a thread🧵
1
1
17
1,504
Amethyst Collab retweeted
olivia (@geminitoofly) profile picture
olivia@geminitoofly20 Dec 2024
The 5 Best Rollouts of the Year and Why (according to me) 🧵
1
4
19
3,580
Amethyst Collab retweeted
olivia (@geminitoofly) profile picture
olivia@geminitoofly9 Dec 2024
these are the 3 most common music rollout mistakes to avoid, a thread🧵
2
7
1
42
5,638
Load more