Amethyst Collab

wrapped a week in miami for 2 unbelievable Rosalía shows and the LUX tour finale, with a quick flight back to nyc to catch the second @karolg show!! bby wowww🤩🩵 i love my job!! and i love being a business owner!!

How to Create a Binge-Worthy Signature Series on Social🧵

my latest publishing on my music marketing column on Forbes is a breakdown of Bad Bunny's beautiful, joyful Super Bowl campaign! check it out: forbes.com/sites/oliviashalh…

puerto rico esta bien cabrón!!!!🇵🇷 gracias a benito por un concierto INOLVIDABLE!!!!❤️ el mejor de mi vidaaa

spoke to @WifexOfxAgony class at The New School about PR and marketing!! with some amazing publicists🙌💜

my client Jazzie Young is nominated for Best Music Video at the pasadena international film festival!!!!! weeeoooo!!!

Selena Gomez and benny blanco just gave us a masterclass on building the perfect album rollout. let's break it down🧵

just gave a guest lecture on music marketing at NYU!!! the Clive Davis Institute! i can’t believe this is my life type feeling!!!

breaking down the best (and worst) music rollouts of the week!! 🧵

it’s funny, no label wanted to hire me as an assistant or coordinator but now all three majors have my agency on retainer😂😭 stay the course!

My Most Asked Social Media Questions - And The Answers I've Been Gatekeeping🧵

this week's victims are Rema, GELO, and Tommy Richman rollout roundup is here, but if you're too lazy to click on my substack, here's a summary:

here's a quick checklist of things to do before the TikTok ban goes into effect: 🔘 Save everything 🔘 Screenshot/record your following list 🔘Create a highlight reel of your best moments to share 🔘 Make a plan to rebuild that audience

Is Tik Tok Really Getting Banned? Here’s What To Do Right Now To Prepare🧵

For my first Rollout Roundup of the year, I broke down the rollout of what I believe to be 2025's earliest album of the year contender: Bad Bunny's Debí Tirar Más Fotos Not only is this album rich with symbolism and depth, but the rollout followed suit, with thoughtful creative direction and a rapid digital campaign to match.

stop making these 3 music marketing mistakes!! a thread🧵

The 5 Best Rollouts of the Year and Why (according to me) 🧵

these are the 3 most common music rollout mistakes to avoid, a thread🧵

3 Music Marketing Moves To Make Before The Year Is Over 🧵