Utilities are hiring in-house meteorologists, but the right hire is only half the equation. The other half: do they have the tools, the data, and the team to actually do it? Join Baron Weather and @westernwxgroup on November 12 at 1pm ET for a webinar built around exactly this. Matt Gaffner, Solution Engineer at Baron Weather, and Chris Arends, Director of Client Solutions at Western Weather Group and former Chief Meteorologist at San Diego Gas & Electric, discuss what it takes to build a weather risk program that utilities can rely on. Register now: baronwx.com/3WiTQ3M

Fall is here, and changing seasons mean changing precipitation. 🍂🌧️❄️ As temperatures cool, precipitation types can quickly change, and radar can get complicated. Baron cleans up the radar picture and clearly distinguishes rain, snow, and mixed precipitation, making it easier to see what’s actually happening. See how it works: baronwx.com/4cZSeBB

Steve Bray takes the stage at @nwas this afternoon with "The Augmented Meteorologist: AI, Communication, and the Evolving Practice of Weather Science." He’ll talk about how AI can support meteorologists, with trust, accuracy, and accountability still at the heart of the work. Then stop by Booth #1 during the show to see the tools behind the talk: Baron Lynx, Baron Weather Insights and Stream24Cast. #NWAS26

One week ago today, the Gulf Coast was hit by the first Atlantic hurricane of the season. It may be the only one all year — but one was plenty. Cat 2 at Destin, 117 mph gusts, 672K+ people in the path of the storm's biggest gusts. It only takes one. Explore the impacts: baronwx.com/47Vmdrj #HurricaneIsaias #HurricaneSeason

"Which radar band do we need?" It's one of the most common questions Baron's radar team gets asked, so we broke it down into three real-world scenarios to make the decision clearer. Read the full post: baronwx.com/3Tv1zL6

10 new features mean one BIG update to our White Label App, and most of it came from customer requests. See what's new, and what it could mean for your app and audience: baronwx.com/4s7PGYC

We all know weather communication has changed. But the shift isn't only about technology. Technology is a means, not the point. The point is giving trusted voices the tools, partnerships and reach to cut through the noise. Steve Bray will dig into just that at the 2026 @nwas Annual Meeting. Catch his session on Sunday and then visit us at Booth #1 to see Baron Lynx, Baron Weather Insights and Stream24Cast. The storms ahead, literal and professional, will be weathered the way they always have been: together. See you in Omaha! #NWAS26

Hurricane #Isaias and Tropical Storm #Rachel are moving through this weekend, and the people responding to them need timely, reliable resources to make decisions. In coordination with the @Esri Disaster Response Program, Baron Weather has opened our live tropical weather data to ALL ArcGIS Online users for a limited time in the Data Discovery experience (baronwx.com/4hPZDoJ) Unique maps for each storm are already built, so there’s no setup. Click any area to see who’s in the storm’s path, including population, households, and vulnerable populations. You can also see assets along its path, such as cell towers, transmission lines, and major roads. We’re grateful for everyone working to help keep their communities safe.

What did the last storm cost your organization? Weather costs more than the damage you can see. Overtime, rerouted deliveries, and response delays can all add up. Earlier, more specific weather guidance can help reduce those costs. See where the potential savings are and run your own numbers with our Weather ROI Calculator: baronwx.com/4jCyO9T

Solid-state performance. Baron reliability. Meet Baron Fortress, our new solid-state weather radar. It's built for continuous operation and backed by the full Baron ecosystem. See it now at Booth C12 at @MetTechExpo in Amsterdam. Read the full release here: baronwx.com/4yndCtd

Flash flood guidance in minutes, down to the street level. Meet Baron Flood Finder, our new AI-powered, physics-trained flood intelligence solution that shows water depth, velocity and direction at resolutions as fine as 10 meters. See it live at booth C12 at the @MetTechExpo, October 5–8 in Amsterdam, or read the full announcement here: baronwx.com/4z4ngkg

No dedicated weather platform? That’s where Weather Logic comes in. Weather Logic brings forecasts, radar, lightning, alerts, and customizable thresholds together in one centralized view to help organizations quickly understand what’s happening and what’s coming. Through our partnership with @westernwxgroup, utilities can add their own weather station observations for real-time ground truth. See how Weather Logic and Western Weather Group help utilities turn weather intelligence into action: baronwx.com/4daPwt4

Nearly 3,000 athletes took center stage at the @2026USAGames. Behind the scenes, another network of teams was working to help keep everyone safe and informed. As part of that effort, Baron Weather worked alongside Esri and other partners to help organizers understand how changing conditions could affect the Games. We’re proud our weather intelligence helped support the teams behind these unforgettable moments. Read the full story: baronwx.com/4yWnw4K

Behind every radar deployment is a team that makes it happen. 📡 Members of our radar install crew are featured in this story, helping install the new C-band radar now collecting data for the DUSTIEAIM monsoon research project in Phoenix. Built for DOE ARM, the radar is designed to travel to research deployments around the world, supporting scientists as they study some of the atmosphere's biggest questions. See our team, and their work, in action: baronwx.com/4yaYsY0

Happy first day of fall! 🍂 Fall colors are already starting to show across parts of the country, especially in the higher elevations of the Rockies, with more to come over the next several weeks. Seeing fall colors where you are? Share your pics below! 📸🍁 @ExploreFall

Where in the world was Baron Weather this week? 🌎 📍 Amsterdam, Netherlands — Steve Bray and @Ken_Brewer at @IBCShow 📍 Oklahoma City, Oklahoma — Matt Gaffner at OK-SCAUG 📍 Canonsburg, Pennsylvania — @HuffmanHeadsUp at EnerGIS 📍 St. Louis, Missouri — @JessStumpf and Megan Delhaye at the @Esri Emergency Management Meetup 📍 Denver, Colorado — @CarlyCassadyWX at the @Esri Denver Office Open House 📍 Munich, Germany — Dan Gallagher and Marc Krasner at InterGEO It was a busy one for Team Baron, traveling and connecting with partners across the globe. Plus, our partners from @infoBMKG and @sibakom from Indonesia joined us at our Huntsville headquarters. What a week!