Business Development consultancy focused on growing professional services and B2B services firms, organisations and individuals.

Auckland, New Zealand
Joined April 2020
Every time you discount too quickly, you train your clients to expect it. There’s a better way to handle the conversation. And it doesn’t involve dropping your price. 👇 youtube.com/watch?v=3p0GinTc…
Many professional services firms don't have an expertise problem. They have a visibility problem. If prospects can't find your expertise, they can't buy it. 📖 bdladder.com/the-visibility-… #VisibilityGap #ProfessionalServices
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Most firms think they're competing at the proposal stage. Increasingly, they're competing much earlier. Google. LinkedIn. AI. If prospects can't find your expertise, they can't buy it. Download The Visibility Gap: bdladder.com/the-visibility-… #ProfessionalServices #VisibilityGap
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Most firms ask: "How often should we post on LinkedIn?" That's the wrong question. The firms getting the most value aren't the ones posting the most. They're the ones sharing insights that clients find useful. youtube.com/watch?v=6OFMxoDJ… #LinkedIn #BusinessDevelopment
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No time for business development? Try this: 18 minutes a day. That’s it. It’s enough—if you focus on the right things. Here’s how 👇 youtube.com/watch?v=tUmxclAK…
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Winning work shouldn’t rely on pressure or persuasion. The best BD happens through trust, better questions, and real client understanding. @BenPaul_NZ shares how in this article in @AcuityMag acuitymag.com/business/6-way… #BusinessDevelopment #ProfessionalServices
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Every time you discount too quickly, you train your clients to expect it. There’s a better way to handle the conversation. And it doesn’t involve dropping your price. 👇 youtube.com/watch?v=3p0GinTc…
1
Many professional services firms don't have an expertise problem. They have a visibility problem. If prospects can't find your expertise, they can't buy it. 📖 bdladder.com/the-visibility-… #VisibilityGap #ProfessionalServices
1
Most firms think they're competing at the proposal stage. Increasingly, they're competing much earlier. Google. LinkedIn. AI. If prospects can't find your expertise, they can't buy it. Download The Visibility Gap: bdladder.com/the-visibility-… #ProfessionalServices #VisibilityGap
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Most firms ask: "How often should we post on LinkedIn?" That's the wrong question. The firms getting the most value aren't the ones posting the most. They're the ones sharing insights that clients find useful. youtube.com/watch?v=6OFMxoDJ… #LinkedIn #BusinessDevelopment
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Being a great adviser isn’t about having all the answers. It’s about asking better questions, understanding the business behind the numbers, and helping clients make smarter decisions. Learn how: acuitymag.com/business/6-way… #Accounting #Advisory #ProfessionalServices
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No time for business development? Try this: 18 minutes a day. That’s it. It’s enough—if you focus on the right things. Here’s how 👇 youtube.com/watch?v=tUmxclAK…
4
Every time you discount too quickly, you train your clients to expect it. There’s a better way to handle the conversation. And it doesn’t involve dropping your price. 👇 youtube.com/watch?v=3p0GinTc…
1
Many professional services firms don't have an expertise problem. They have a visibility problem. If prospects can't find your expertise, they can't buy it. 📖 bdladder.com/the-visibility-… #VisibilityGap #ProfessionalServices
1
Most lawyers feel the need to fill silence. The best ones don’t. They let it sit… And that’s when clients start to open up. A simple shift that leads to better conversations (and better outcomes): youtube.com/shorts/JSwI7vGlM… #Lawyers #LegalProfession #ClientRelationships
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Most lawyers assume they know what their client wants. They don’t. “More revenue” is rarely the real answer. The real value comes from uncovering the why behind it. Start there, and everything changes. youtube.com/shorts/9K3-F36A6… #Lawyers #ClientRelationships #LegalProfession
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Most firms think they're competing at the proposal stage. Increasingly, they're competing much earlier. Google. LinkedIn. AI. If prospects can't find your expertise, they can't buy it. Download The Visibility Gap: bdladder.com/the-visibility-… #ProfessionalServices #VisibilityGap
3
Most firms ask: "How often should we post on LinkedIn?" That's the wrong question. The firms getting the most value aren't the ones posting the most. They're the ones sharing insights that clients find useful. youtube.com/watch?v=6OFMxoDJ… #LinkedIn #BusinessDevelopment
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No time for business development? Try this: 18 minutes a day. That’s it. It’s enough—if you focus on the right things. Here’s how 👇 youtube.com/watch?v=tUmxclAK…
4
Every time you discount too quickly, you train your clients to expect it. There’s a better way to handle the conversation. And it doesn’t involve dropping your price. 👇 youtube.com/watch?v=3p0GinTc…
3