YC S25 Building agentic affiliate marketing solutions & generating billions in sales for ecommerce sellers on Tiktok Shop, Meta, Amazon and Shopify 🚀🛍️💰
Joined June 2014
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Bora retweeted
Your best BFCM ad might come from a creator you haven’t reached out to yet.
Getting that video live takes outreach, samples, filming and time to see what actually sells. Start now so you have time to find your winning videos before Black Friday.
On October 19, Waylon Yen and our own Thomas Carter are running a free session on building your TikTok Shop creator pipeline before peak week.
Save your spot here: riverside.com/webinar/regist…
We’ll walk through how to:
• Find creators already selling in your category.
• Get outreach and samples moving with Target Collabs and DMs.
• Put spend behind your strongest videos using Spark codes and GMV Max.
We’ll show the workflow live in Reacher, so you can see how the pieces connect and decide what to put into motion for your own brand. Bring your BFCM questions for the Q&A.
October 19 · 11 AM PT / 2 PM ET · Free to attend
Bora retweeted
Today, we announce our $25M fundraise to build the future of creative work.
For all of history, what you could create was dictated by the resources accessible to you.
That's why we built @trymelius, the agents lab for creatives, to tear down that constraint and let agents leverage generative models to bring all your ideas to life.
So that anyone can make anything.
Huge thanks to @yuris at @generalcatalyst and @verorellana02 + @reidRMC at @CRV for leading the round, and to @gefkovicz + @benmtaft at @geniusventures, @amosk1120 + @adamvalkin at @VineVenturesLP, @jakepaul + @geoffwoo at @antifund, @rauchg, @bykahlil and many more amazing investors for taking a bet on us.
Bora retweeted
Brands - here's what a healthy TikTok Shop affiliate funnel looks like and has in it. (the leading indicators)
→ A large enough top of funnel to create learning
→ Clear standards for who gets approved
→ Fast sample fulfillment
→ Strong follow-up after product delivery
→ A steady flow of posted content
→ Visibility into which creators drive GMV
→ A process for turning winning creators into repeat partners
Here's what our affiliate funnel looks like for the last 90 days at Social Commerce Club.
Pretty wild, the insane scale to which we are able to get content from creators! The other wild thing is the average video per creator is up 13.9% to 5.17.
That is just a wild number in my mind, and I'm so proud of our team!
I can't even imagine, with the kinds of brands that are coming to work with us over the next year, how much bigger this is going to be.
Well on our way to our billion-dollar goal of social commerce revenue driven for brands in the next 12 months! (and we're just getting started!)
Bora retweeted
Just insane numbers for some brands that work with @socialcommclub
May 30 - June 6th was the screen grab from @ReacherApp
just insane to start your work week like this!
Bora retweeted
Check out how to use AI to grow TikTok Shop!
There has never been a better time to run an army of agents to not only automate but improve the quality of your operations across affiliate and ads
AI will not fix your TikTok Shop if it does not understand your shop👇
Your creators
Your products
Your GMV
Your campaigns
Your winners
Your failures
The unlock is not prompts
It is contexts
I break with down Jerry from @ReacherApp 🔥
youtube.com/watch?v=C63kAxtU…
Bora retweeted
Elite work from our dev team at @ReacherApp
Mr. Krabs famously said in the Krusty Towers episode of Spongebob, "We shall never deny a guest, even the most ridiculous request."
That's why weekdays, weekends, early mornings, late nights, our team is SHIPPING new APIs 24/7. We are dedicated to trying our absolute best to accommodate as many requests as possible.
On that note the cracked @ReacherApp dev team just dropped a few new APIs for all you dev native, tech savvy, AI loving TikTok Shop operators to check out.
- AI Search Lookup and Exports
- GMV Max Data Fetch
- Ability for each user to create multiple API keys. Each sub-user and admin will now be able to create up to 5 of their personal API keys. Before this update, each user could only issue one key and had to delete the previous key before they could issue a new one making key management and transfer difficult.
I attached some photos to our official API documentation for you to take a deeper look. All of these improvements were asks from some of our 1,000s of partners we work with on TikTok Shop.
As AI becomes more widely used it's becoming more apparent that API/MCP access to the data of SaaS companies like ourselves is the way some partner prefer to operate. Interesting to see how this will evolve in the wider tech space but until there is a wider consensus on the future of SaaS x AI we're going to keep building and always happy to try our very best to accommodate our partners requests.
Bora retweeted
And also breaking news: Reacher is THE tool for influencer outreach
This just in @Jaredorkin thinks South African accents are sexier than American accents and increases closes on sales calls 10x
Bora retweeted
🧵 (3/3)
Shoutout to @arlanr, @contextconor, @JerryQian_, @BoraMutluoglu, Andrei, James, Tatiana, @ainexusgroup, @hanghuang_, @tonychang430, @samsiavoshian @joinef and Akshat for judging+ organizing
Loved working with @Adavya and @Dani
looking to run it back soon!
Bora retweeted
The hackathon is well underway
Pumped to see what the builders in this room can build
@ReacherApp @arlanr @BoraMutluoglu @akshatlal13
Bora retweeted
YC is coming to NYC on May 21!
Calling all fintech builders. We're hosting live interviews for the S26 batch.
We're interested in tokenization, stablecoins, prediction markets, AI trading, and more. Come pitch us the future of finance.
Apply at ycombinator.com/apply
Bora retweeted
unpopular opinion: hackathons are extremely boring.
that's why we made one that isn't.
May 9th. SF.
we're flying the winner to Vegas first class, giving away M5 macbook pros, M4 mac minis, airpods, stussy gear, and yes, Hinge Premium for the top 10 (because sf dating market is cooked)
@vercel @hyperspell @tensorlake @ReacherApp @insforge @convex are all in
food is insane. vibes are immaculate.
200 builders. 1 day. no boring keynotes.
Bora retweeted
We just won Partner of the Year in Fashion at TikTok Shop's Summit in Los Angeles... I cannot believe this!!!
Fashion is one of the toughest categories on the platform.
The brands winning here are doing it with real creator infrastructure and a team that knows how to move.
This award belongs to our clients who trusted the system and to the @socialcommclub team who built it with them.
I BEYOND PROUD!!
&& we are just getting started!!!🔥
PS- we are hiring if you want in on the rocket!
cc: Parker Kump & @kenshocam
Bora retweeted
@HEYDUDECountry just won Breakthrough Seller of the Year!! I cannot believe it!!
We built it together! Zero to $4 million a month on TikTok Shop. So stoked that we got to be apart of them accepting the award!
Incredibly proud of the team at Hey Dudes and @socialcommclub!
This is what can happen when you believe and just go for it!
Bora retweeted
Extremely pumped to host this hackathon with @arlan @vercel @convex @hyperspell @tensorlake @insforge
You’ll be given full access to our APIs and MCPs to build solutions for brands like Under Armor, Hanes, and Maybelline
Winners of the Reacher track gets an interview with our engineering team and special prizes that we’ll announce soon
See yall on May 9th in SF!
unpopular opinion: hackathons are extremely boring.
that's why we made one that isn't.
May 9th. SF.
we're flying the winner to Vegas first class, giving away M5 macbook pros, M4 mac minis, airpods, stussy gear, and yes, Hinge Premium for the top 10 (because sf dating market is cooked)
@vercel @hyperspell @tensorlake @ReacherApp @insforge @convex are all in
food is insane. vibes are immaculate.
200 builders. 1 day. no boring keynotes.