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How to advertise to a hard to reach audience with zero budget
The story of the Third World debt ads by @davetrott
Bravery, brilliance and a rubber stamp from Ryman campaignlive.co.uk/article/6…
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Three very useful tools. What is interesting about these three tools is that they draw on fundamental and timeless human truths.
buff.ly/2DYYef3
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Runaway winner of the BEST typo in my inbox today goes to @Carluccios 😱😂
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Millions of uniquely different people can be kept entertained by the same movie or book and yet those same people need personalisation to really connect with a brand.
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“The era of being surprised at what the internet can and will do to us is ending. The damage is done.”
buzzfeednews.com/article/rya…
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Twitter lost 9 *million* users last quarter — way more than before — via @ranimolla
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Useful summary of the difference between System 1 and System 2
In excellent How not to plan by Binet & Carter
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Thinking of starting a B2B podcast? Read this - 9 things I've learned about podcasting for B2B by @McGuireDavid of @radixcom: ow.ly/B50930ml6Ul
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I swear, @marketoonist is killing me softly with his song. #MarTech
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Communicating two strong propositions in one ad is like welding a JCB to a Ferrari
In the excellent Predatory Thinking by @davetrott
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Client: “Listen we want results, we don’t care how. We’re not going to hold you back or argue, you’re the expert so we’ll trust your direction.”
Copywriter: “...okay.”
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Escape from Fantasy martinweigel.org/2018/10/15/…
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Overall a good insight into some provocative content thanks @tomsandford #marketing #marketingstrategy lnkd.in/gVtaT5g
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You can put any noun/product after Amazon and think. Whoah. That would work.
Amazon Flights
Amazon Autos
Amazon Bank
In the modern age we need brands we trust more than ever and just need one big enough to feel reassured.
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A splendid new podcast interview with me from London if you are interested. Includes adult references and a dodgy sausage story. Also some stuff about media. lnkd.in/gHmDn3V
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Great night kicking off with @DanTheAgencyMan @agencycollectve again. Always a pleasure to hear the community values reiterated. @ContentsFuture & AC content collab a perfect example of how this #community brings people together #agencygrowth































