Craig Ferrara (@Craig_Ferrara) header
Craig Ferrara (@Craig_Ferrara) profile picture

Sr. Director, Value and Adoption Strategy ~ SAP What drives your users? If it isn't you then we need to talk.

El Cerrito, CA
Joined May 2010
Photo by Craig Ferrara (@Craig_Ferrara)Photo by Craig Ferrara (@Craig_Ferrara)Photo by Craig Ferrara (@Craig_Ferrara)Photo by Craig Ferrara (@Craig_Ferrara)
A level results not great? Don’t worry, I got a C and 2 Us and I’m currently building a large house with far reaching views of the Cotswolds – at South East, England
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Life goals: Live live so that you are NEVER the subject of a @iamjohnoliver #LastWeekTonight segment.
Amazing talk about #GDPR and how it effects #marketing by @Craig_Ferrara of Gigya #ISUM17
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Craig Ferrara retweeted
Customer data is at the heart of the transformation @nestle #identified17 – at London, England
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“We cannot expect our customers to be happy with our security just because we’re a big brand” @DeloitteUK’s Kristian Alsing at #IDENTIFIED17
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A single view of customer & consent = simpler GDPR compliance #IDENTIFIED17
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First break of the day here at #IDENTIFIED17 - great opening talks to get things started by Forrester and Nestle
“It’s challenging to provide a personalised experience if you don’t get identity right” - @Gigya’s CEO @patricksalyer at #IDENTIFIED17
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Unveiling @Gigya's latest survey: The 2017 State of Consumer #Privacy and #Trust survey. Get your copy today: bit.ly/2ptzQL7
How will your company survive GDPR? Get advice from the experts at #IDENTIFIED17 The Customer Identity Conference bit.ly/2jWqd4a
Building Your Business by Creating a Customer Journey Map - Gigya lnkd.in/greS-Ew
Hear from Jason Rose, Sr. VP marketing at Gigya, about how consolidating data helps both businesses and consumers goo.gl/oLPOJO
From Identification to Loyalty: How to Ensure a Successful Customer Journey lnkd.in/es38uqj
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This week in the Gigya blog, CEO Patrick Salyer discusses five customer identity trends and his 2017 predictions for…goo.gl/jNFka9
Super important topic here - progressive profiling is the most effective strategy to build consumer identities and p…goo.gl/B33peQ
Check out a video featuring Gigya VP, Product Marketing Rashmi Vittal on how Gigya is helping clients defend against…goo.gl/Z5h4LK