Dan B 📈🔎📊

2,400 people bookmarked this, so I turned the entire process into a one-page SOP. Here's my 6-step process (and prompts) for ranking in Google's AI Overviews: 1. Pick one search you actually want to win Ideally a buying-intent query that already triggers an AI Overview. 2. Track how Google answers it Collect the AI Overview over 7+ days. You can do this in 2 ways: FREE Search it manually every day and save: - The full answer - Citations - Date PAID Add the prompt to a tool like Mentions.so and automatically track the answers + citations over time. 3. Find what keeps showing up Paste all the answers into ChatGPT or Claude and add the following prompt: -- Analyse these Google AI Overview answers and find the patterns that appear across them. Identify: - Recurring claims - Repeated entities - Common sources - Common answer formats - Repeated information/order - Major differences For each pattern, show how often it appears (e.g. 8/10 answers). Then summarise the most consistent patterns Google seems to favour. -- You’re basically building a picture of what Google consistently includes for that search. 4. Find what Google is rewarding Now study the pages that get cited most frequently by using the following prompt: -- Analyse these pages that Google cites in the AI Overview and tell me what they have in common. [paste URLs] Focus on: - How quickly they answer the question - Topics and entities they cover - How they structure the information - What evidence, data or examples they include - Whether they use lists, tables, comparisons or steps - What gaps or differences exist between them Then summarise: 1. The main patterns across the cited pages 2. What Google seems to be rewarding 3. What a better page should include to compete -- You want to understand both what they have in common AND what’s missing. 5. Build something better Use everything you found to create or improve your page. - Cover the important topics - Include the important entities - Use the right format - Answer questions immediately - Make the information incredibly clear Then give Google something NEW to cite: - Original data - First-hand experience - Better examples - New statistics - Better comparisons - Useful tables - Questions nobody else answered Don’t just copy what’s already winning, use it as the baseline and then make yours better. 6. Publish and track Monitor the same search over time. - Does your page start appearing? - Which sections seem to perform? - What sources keep winning? - What changes in the AI Overview? Then use what you learn to keep improving the page.