
Creative Director 👾 Web 3.0 NFTs | Diversity, Inclusion & Green Tech | I’m @AnaAguilarMeca2 👩
Barcelona
Joined March 2020
- Tweets118
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Ketterer_design retweeted
I understand and respect the frustration many builders, SPOs, and operators feel during prolonged market weakness. For many people in this ecosystem, this is not abstract — it is livelihoods, teams, families, and years of work.
At the same time, I believe there is an important distinction between supporting an ecosystem and centrally managing its economic outcomes.
Sustainable economic value cannot be commanded into existence through narrative management alone. It emerges when builders create products people genuinely want to use, when capital is allocated productively, and when ecosystems become commercially relevant beyond speculative cycles.
In that sense, I agree with an important part of the broader discussion: Cardano’s next phase must increasingly be driven by builders, operators, entrepreneurs, liquidity providers, and institutions creating real economic activity on-chain.
That means:
better products
stronger commercial execution
deeper liquidity
sustainable DeFi models
Bitcoin and RWA integration
institutional-grade infrastructure
and ultimately real users solving real problems
The encouraging part is that many teams across Cardano are already doing exactly that.
From my perspective, the long-term strength of Cardano will not come from any single individual. It will come from whether the ecosystem can foster a resilient, decentralized economy capable of sustaining innovation across market cycles.
That is hard work. But it is also the opportunity and it is already happening on Cardano.
Culture is eating our strategy
So I have heard this statement before from Charles when it comes to the price of ada maybe 3 years ago on June 10th (ada was .29) we were going thru a bear mkt low , I initially thought he was countering those who were talking crap about the value of ada. The idea of not caring about the price of ada for some is a normal day to day thing (it just isnt why they are here), for those running a business like a SPO it is for some a passion, it is for others a way of life and they do it because they believe in Decentralization (thank God for you guys).
The issue is the rest of us who wish to also have a for profit business like most dapps here operating on Cardano it is very disheartening and probably confusing for some to hear that come out of one of our leaders here in Cardano. This isnt a feature or a bug in Charles hard drive it is a philosophy he stands by as a true libertarian of free mkt and no intrusion from any centralized authority, while maintaining complete autonomy from the fiat system as best he can. Yes he owns many things and even commented one time when ada was over $3 that it was nice to be a billionaire for the first time at least on paper.
The solution for me is too add leaders that are more business minded, that do focus on the price of ada and the solvency of many spo's and dapps currently operating here, we can't feed ourselves on ideals and we don't have BTC war chest in our back paocket like Charles does (not at his level at least) we also got robbed of a bull mkt in in 2021-2022 and then again after Trump won the presidency this last Nov.
There is no excuses when running a business, you ive or die by your decisions on a daily, monthly and annual basis. There are no do overs either so we either hit product mkt fit or we dont in each business cycle, when we don't you regroup (becasue you have prepared for these eventual downturns with hedged capital) Charles is a great visionist/speaker/futurist he is not someone who constantly thinks about the value of the thing that we all depend to pay our teams and our families. This means that we need multiple people with the business acumen to run the business side of things, Charles thru his own admission can not and will not focus on price as part of his mandate to make Cardano the best place to live/work/play, which means the enterprise solutions and commercial applications to develop a healthy commerce here on Cardano is left up to to others to get done.
There are quite a few of us, who have experience in this area and also are not going anywhere, @IOHK_Charles is taking a break its time for a group of Interim-ceo's to bubble up and start working to achieve financial solvency and independence. The beauty of this is we can all look to various dapps that have seen success to date, the ceo's who are running them and find our bearings going forward. Examples of financial success attract others to them and it is infectious, yes I love Charles and am immensely grateful for his initial contribution to our space but thru his own admission is not the right leader to drive financial independence thru increasing commerce here on Cardano.
We can do this together, we have examples of how it is done using our Blockchain all we need to do is follow that lead. This will require internal investment rather then value extraction from our chain, it will require some sacrifice in certain areas in order to get it done but it will also free us from being tied to the ever volatile crypto mkt and the overwhelming depression that comes from watching Ada plummet while were trying to pay bills and operate our business's here on Cardano.
I welcome your thoughts and input as none of us have all the answers and we can't do it alone, this is the time to add to what's already built and successful along with reinvesting in our own economy.
We are all Cardano ceo's and its Time to get to work
for reach @bigpey @Cryptofly777 @astroboysoup @cwpaulm @adamKDean @RickMcCracken @InputEndorsers @StakeWithPride @ItsDave_ADA
Current top ten Dapp leaders/Ceo's to date:
Shan Zhang @szh8ng
Long Nguyen @longminswap
Dewayne Cameron @DCdoso and Florian Volery @sachs_johnny
FluidTokens — Matteo Coppola @0xMetamatt and Raul Padilla @elraulito
SundaeSwap — Mateen Motavaf @vmateenv and @Quantumplation
@snek Rapha — Snek Foundation: @golden_Rapha
Goofy — Snek founder: @goofy_crisp
Phil — Surf Lending founder: @phillerino
Jon Kravetz — CSWAP founder: @CSWAP_Destroy
Christian Schmitz — Pulse founder: @cschmitz398
VyFinance — Steven Ward @methebim
@Indigo_protocol Eric Coley
@wingriderscom Roman
There are others but we need a concerted effort from everyone who calls this their business home
Ketterer_design retweeted
5.2 billion tonnes of traceable material generated every year. Less than 20% has any form of verified audit trail. That is not a niche problem, it is the central failure of the circular economy. 🧵
Ketterer_design retweeted
CEO Reflection: Why we rejected revenue. ✋
In the world of verification infrastructure, "rejection" is often the most misunderstood metric.
Recently, we turned down recovery batches that would have generated significant revenue. On paper, they looked "fine":
Documentation was present.
Images were uploaded.
Weights were declared.
But our system flagged inconsistencies during reconciliation.
Invoice totals didn't align with weighbridge tickets. Metadata suggested delayed uploads. Transport docs raised red flags.
So, we froze issuance. No certificate was minted. Revenue was lost. Why? Because environmental markets collapse the moment weak claims enter circulation.
The industry temptation is to optimize for volume:
📈 More credits.
📈 More transactions.
📈 More growth metrics.
But volume without integrity creates systemic fragility. In regulated environments, one exposed inconsistency can invalidate years of work.
Credibility compounds slowly but collapses instantly.
Our operating philosophy is simple: If a claim cannot survive a rigorous audit, it does not enter the system. Period.
Infrastructure must be built to assume scrutiny. Scrutiny isn't a failure of the process; it is a design constraint.
From a leadership perspective, this creates constant tension:
Investors want growth.
Teams want progress.
Markets demand scale.
But scale built on compromised verification is an illusion. The hardest discipline in this business is saying "no" when saying "yes" looks profitable.
In the long run, rejection protects the market. And protecting the market is the only way to protect the company.
Infrastructure isn’t built by approving everything. It’s built by rejecting what should not exist. 🛡️
#ClimateTech #Web3 #Sustainability #Governance #Leadership #Reflections
Ketterer_design retweeted
There is no future for recovery and recycling without data on-chain. And there is no trustworthy on-chain data unless it is verified against international standards before it is recorded.
#Cardano-based @Plastiks_io infrastructure turns plastic recovery into verifiable ESG compliance data
cointelegraph.com/press-rele…
Ketterer_design retweeted
🚀 New Powered by Cardano interview with @AndreVanyiRobin, CEO of @Plastiks_io, at the @CardanoSummit!
Plastiks is verifying plastic waste collection & recycling — with major client @Danone — and now aims to expand to Armenia & El Salvador.
Let’s support this movement! 🌍♻️
Ketterer_design retweeted
Meet 👋 our Spanish-speaking side of Cardano ReFi:
I’m @AnaAguilarMeca2, COO at Plastiks, leading an enterprise Measurement, Reporting, and Verification (MRV) rollout on @Cardano in Armenia and El Salvador with @UNDP #fund15 @Catalyst_onX
Here to connect with the Latam & Spanish community and build together🙌
Ketterer_design retweeted
Our Plastiks team burst out laughing at the “damn” moment 😅 but the truth is, we’re building an enterprise-grade business together with purpose-driven clients, real financial growth, and a platform built for adaptability and scalable impact. @FCBarcelona_es @bayer04_es @danone_es @UNDP #CardanoCommunity @unhcr_ch @w3_hub @AndreVanyiRobin
Ketterer_design retweeted
Replying to @AndreVanyiRobin
@AndreVanyiRobin , Founder & CEO of Plastiks, will be giving a masterclass at the @CardanoSummit 2025 — sharing how blockchain transparency and verified data are transforming global waste recovery into measurable environmental and social impact.
From waste to data, from data to real value. ♻️💡see you there 🙏@Cardano_CF
#CardanoSummit2025 #ReFi #BlockchainForGood #ImpactData #Plastiks @Catalyst_onX
Ketterer_design retweeted
Thank you, @Catalyst_onX @Cardano_CF community!
All 3 Plastiks proposals have been accepted for Fund 14.
Your reviews, trust, and support bring us one step closer to scaling verified sustainability on @Cardano
Now it’s time to vote 🗳️
docs.projectcatalyst.io/curr…
Ketterer_design retweeted
“Plastic credits aren’t just incentives, they’re essential alternatives.”
“What Plastiks is building, blockchain-based verification and traceability, will be in huge demand,”
Said the @GemcorpLtd CEO, Vikas Chhajer
Read more: plastiks.io/blog/gemcorp-ceo…
Ketterer_design retweeted
At Plastiks, plastic credit sales fund an impact roadmap, supporting recovery organizations and community action. ♻️
Recovery is verified. But the impact funding starts only when all credits are purchased to ensure roadmap implementation.
Read more: plastiks.io/impact
Ketterer_design retweeted
Plastiks Featured in @Forbes! 🚀
Our work in Spain, including our collaboration with @FCBarcelona_es Barça Vision, is now recognized by Forbes Magazine! 🎉
This highlights how #blockchain & innovation are reshaping #sustainability.
🔗Read the article: forbes.com/sites/michellegre…
Ketterer_design retweeted
By 2025, renewable energy will power 50% of global electricity, and 72% of consumers will pay more for sustainable products.🌍
Want to know the top #ESG and #sustainability trends shaping the future of business next year?
Read more here: plastiks.io/blog/top-esg-sus…
Ketterer_design retweeted
🌟Catalyst Fund13 PitchFest Spotlight 🔦
Proposal title: Plastic credit marketplace on Cardano & Onboarding leading brands
Proposed solution: Plastiks and CSA powering plastic waste recovery for Danone and other leading brands with CARDANO built plastic credit marketplace
Idea link: projectcatalyst.io/funds/13/…
Talk with proposers: @AndreVanyiRobin @Plastiks_io
Disclaimer: References to third-party projects, products, or services in this 'Pitch Fest' video are informational only and not endorsements. Viewers should independently verify all information.
Ketterer_design retweeted
Plastiks bridges #blockchain & real-world #sustainability:
✅ Empowering brands to verify plastic recovery efforts.
✅ Transforming waste into action.
🌍 Help bring this vision to @Cardano & @Cardano_CF !
🗳️ Vote here: cardano.ideascale.com/c/card…
#Cardano
Ketterer_design retweeted
Plastiks helped @FCBarcelona with #recovery of 27,555kg of #plastic—equivalent to 4.5M plastic bags!
Imagine scaling this success with @Cardano & @Cardano_CF . Let’s onboard more global brands together!
🗳️ Vote now: Proposal 2👇
cardano.ideascale.com/c/card…
Ketterer_design retweeted
🎉 Estamos encantados de anunciar nuestra nueva colaboración con @danone_es , un acuerdo que permitirá trazar hasta 2.000 toneladas de plástico reciclado al año, promoviendo juntos la sostenibilidad y la economía circular como nunca antes vista.
♻ Lee el artículo completo en el enlace adjunto y no te pierdas los detalles de esta importante colaboración.
#Plastiks #Trazabilidad #EconomíaCircular #Verificación #Sostenibilidad #DanoneEspaña @Danone
financialfood.es/danone-firm…
Ketterer_design retweeted
Great to see our proposal FC Barcelona + using #Cardano tech here 🚀
@YoramBenzvi @nmkr_io @AndamioPlatform @WomenInTechOrg #Plastiks @Padierfind
#ProjectCatalyst #Fund12 Live Tally is updating every hour at a lidonation.com/en/catalyst-e… near you. Happy refreshing!
Ketterer_design retweeted
Massive thanks to @dapp_central for this interview that covers our #Fund12 Project Catalyst proposal! A proposal that aims to onboard one of biggest football clubs in the world to the #Cardano ecosystem. 👇
A joint proposal by @AndamioPlatform @YoramBenzvi @WomenInTechOrg #BarçaVision @nmkr_io and #Plastiks 🚀
#Cardano has a golden chance to bring @FCBarcelona, the world's third-largest football club, into its ecosystem!⚽️ With @YoramBenzvi and @AndamioPlatform leading a significant catalyst proposal, we explore the vast potential this opportunity holds!🚀
youtu.be/TRMqujX3CGw
Ketterer_design retweeted
#Plastics and #ClimateChange are interlinked
This event on 1 March at #UNEA6 by @GRIDArendal aims at coordinating action to reduce #plasticpollution and achieve #climate goals
Find out more: grida.no/events/42















