Australian businesses have a massive opportunity to tap into a significantly larger customer base and talent pool by going global. Opportunities include embracing emerging technologies like AI, Blockchain, and the Internet of Things (IoT) and of course digital platforms! digivizer.com/blog/how-emerg…

You should be starting every marketing journey with clear objectives with defined measures, timelines and ownership. Accountability isn't an afterthought — it's the starting line.

The best way to secure your #marketingbudget in my experience? Use data and insights. Don't lead with opinion, use insights to share the specific channels and strategies that are performing well. And point out when tests and learnings have occurred. Include those that did not perform as well. Your credibility builds when you can explain #performance.

What's plaguing marketing accountability? Fragmented reporting, siloed teams, and competing claims from different marketing, agency and sales functions. The solution? A unified, real-time view of marketing performance.

Interesting question: who should "own" martech, IT or marketing? Should marketing drive the adoption of martech based on business development needs? Or should IT enable advanced marketing new concepts through the deployment of technology,data and insights? The answer of course is both - with delighting and serving the customer at the centre. #martech

As a whole, marketers do understand their role: to create demand for products or services. However the best marketers have structured partnerships with their sales organizations. And if they don't support sales by taking customers along the path to conversion, there is a problem.

The old saying whenever you're creating anything is "measure twice, cut once". Same applies to marketing!

Businesses are more alert about extracting value from marketing. Data creates a catalytic effect: adding it to existing marketing creates incremental benefits that go further than performance measurement. It should form the basis for evaluation around Marketing's value and return on investment.

With personal social media posts becoming increasingly private and unable to be measured, search provides the largest open set of natural language data to inform your strategy, marketing and content programs. digivizer.com/features/searc…

Love hearing how businesses like @OrangesToolkit use data and insights to sharpen their marketing strategy and drive meaningful results. Tegan Thorpe shares how she uses @Digivizer to get a clear view of her baseline.

On #martech investment, who decides? Is it marketing, IT, a combination, another department? How long does it take to implement? How much time goes into taking people on the journey, or redesigning processes? How long does it take for value to be useful? Who has access to the #data & #insights?

More C-suite members seek the same performance that their CMOs rely on: a common set of trusted performance data around results and returns. There is a real push for greater transparency and governance in digital investment. digivizer.com/blog/under-the… #MarketingPerformance

BIG NEWS! Super proud of the @digivizer team & validating for our technology & company. Digivizer has been awarded the first Australian-Headquartered LinkedIn Marketing Partner. In recognition of the power & performance of our Digital Performance Insights Technology, the amount of revenue through our platform, product coverage, security & overall LinkedIn expertise. More here: lnkd.in/gWpKNbnb

Excited to share a peer-reviewed paper I've had published in Advanced Marketing Analytics Journal: Knowing which levers to pull to measure & optimize digital marketing performance. bit.ly/3yJbMFJ. @HSP_Journals #DataAnalytics #DigitalMarketing @Digivizer

About to hear the latest from @LiveFinancy's Women Index from #equitytoequality. Sadly Gender Equality Progress Flatlines in 2022