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Moving minds with moving content. Will talk content all night over mojitos. Founder: Justin Bookey (@TheBookey).

Los Angeles, CA
Joined April 2009
Photo by EMFATIK Content (@EMFATIK)Photo by EMFATIK Content (@EMFATIK)Photo by EMFATIK Content (@EMFATIK)Photo by EMFATIK Content (@EMFATIK)Photo by EMFATIK Content (@EMFATIK)Photo by EMFATIK Content (@EMFATIK)Photo by EMFATIK Content (@EMFATIK)Photo by EMFATIK Content (@EMFATIK)Photo by EMFATIK Content (@EMFATIK)Photo by EMFATIK Content (@EMFATIK)
"We tend to judge others by their behavior, and ourselves by our intentions." #selfawareness
EMFATIK Content retweeted
May the 4th be with you.
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Writing the actual words is easy. Getting to the point where you're informed enough to write (assemble) them artfully - that takes time. #content #copywriting
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Yep, sounds about right... "We'll just bring in the #content folks later; we're focusing on design and UX right now." 🤦🏻‍♂️ [With apologies to the physics of icebergs!] #copywriting #contentstrategy #uxdesign
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This is true, haha. But it's also the ingenious network effect of Wordle that we're tempted to do so! #Wordle
There is no requirement I know of that forces you to post your daily Wordle score.
"Not everything that can be counted counts. Not everything that counts can be counted" - William Bruce Cameron #CampbellsLaw #Measurement #Analytics
Do you know how long it took Malcolm Gladwell to write The Tipping Point? or Blink? Us neither. And we don't care. In the end we just love the books.
"Learn to love slow progress. Learn to forgive yourself for the inevitable backsliding. And of course, expect to be uncomfortable along the way." - Steven Kotler #productivity #writing #contentcreation
Ted Lasso? Not quite. But a nice Viddy award for EMFATIK client @PongFit in nonprofit short-form web video category! The piece highlighted PongFit's World Table Tennis Day celebration, which engaged 250+ participants from 11+ countries 🏓🙌🏼 #nonprofit #fitness #pingpong #Viddy
Creators: recognize the swing of judgment in this chart? Learn to skip Phase 4. Ideas can be crap, and then improved, or discarded. But you, the creator, are not the crap. Paraphrasing from an insightful @AdamMGrant TED Talk. #creativeprocess #creativity
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We can only hope that all three of these questions might be answered some day.
More Cosmic Mysteries 1. What existed of our Universe before the Big Bang? 2. Do we live in a computer Simulation programmed by Aliens for their own amusement? 3. If dogs detect subtle smells from far away, what compels them to sniff each other’s butt at a fraction of an inch?
“Life is too short to remove the USB safely." - Unknown
Control is not leadership. It's crucial to understand that you work FOR your mislabeled "subordinates." If that hasn't sunk in, you don't understand leadership, only tyranny. ^ Paraphrased from Dee Hock, founding CEO of credit card co. later known as Visa #leadership #culture
NFT winds are blowing, from gentle breeze to gale force soon? Christie's has auctioned off purely digital artwork at $69.3M (beeple's "First 5000 Days") and more eyes will start opening. #nft #digitalart #contentcreation
An elegant remembrance for space exploration and sacrifices given 🙏🚀
This formation flying maneuver symbolizes the missing place in our hearts and minds of those who gave their lives for the exploration of space. Executed above a Day of Remembrance ceremony at @NASA_Johnson as teams pause to reflect on the lessons we have learned. #NASAremembers
A reminder that hard work gets you far, but not everywhere! #productivity #balance
"The best teachers are those who show you where to look, but don't tell you what to see." - Alexandra Trenfor #teaching #wisdom
Insightful list for those who care about creating or polishing a killer brand. You care, don't you?? Creating a Brand Identity: 20 Questions to Consider lean-labs.com/blog/creating-… #branding #brandstrategy #brandworkshop
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True in the creative arts, no? What old rule are you going to break? #contentmarketing #advertising #marketing #creative #arts
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"Fear does not prevent death. It prevents life." —Naguib Mahfouz
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