AI Search / SEO / GEO + Automation + Data Analyst mit Web Dev & Marketing Background | ๐ธ+๐๐ฅ
Joined October 2015
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David Epding retweeted
Have you heard of KScorer? Google's own guide calls it "the secret sauce behind Google's ranking algorithm".
Exclusive: we found the 56 signals it uses to pick a query's intent, with the engineers' comments ๐
think.resoneo.com/kscorer/
David Epding retweeted
so, ChatGPT released sample code for their web crawler. Guess what, it completley strips out all Schema. So let's put that myth to bed. H/T no twitter having Rodrigo Stockebrand for this github.com/openai/gpt-oss/blโฆ
David Epding retweeted
AI is killing SEO traffic is not completely wrong, but definitely not completely right.
I a new analysis of Similarweb data (10k domains, US + France, 3 years), I found Organic Search fell -13.2% in the US and 24.4% in France over the last 2 years.
HOWEVER, not all of that is due to AI (Overviews). Paid Search has grown strongly over the same time horizon, probably due to more real estate in the SERPs and harder differentiation from organic results.
Also, organic traffic losses are more concentrated in industries like publishing, which lost lost 41.5% in the US and 42.5% in France over the last 2 years.
Lastly, Google's updates are aggressive and often reduce rank performance that can be, at least somewhat, recovered.
So, as much as I see AI reducing clicks left and right, we should not throw the baby out with the bath water.
Full analysis in the new Growth Memo.
David Epding retweeted
My esteemed industry colleagues @Kevin_Indig, @Marie_Haynes, and Ben Foster (from @seoworks) all published studies this week (and @RandFish amplified them). The four parties landed on the same conclusion: AI search doesnโt send traffic, so stop worrying about it.
Theyโre right about the first part. I believe theyโre wrong about everything that follows from it.
Kevin has said on stage that AI is a visibility play and not a traffic play. Marieโs own data shows ChatGPT referrals falling while ChatGPTโs audience tripled, which has a very different explanation than the one she gave it. And Rand has a book coming out called Zero Click Marketing.
Grading AI search on referral traffic is how you end up telling a CMO that the place where a billion people a week ask what to buy is a distraction. Nobody has ever attributed a billboard. The industry that spent twenty years tying every dollar to a click is now the only part of marketing that canโt recognize a brand channel when itโs staring at one.
Here are my thoughts ๐๐พ
ipullrank.com/ai-search-is-aโฆ
David Epding retweeted
Helpful post by @sistrix on how they are approaching the rank tracking situation:
โWhat weโre doing: Our quality checks detected the divergent results early on. Since then, we have only published results that have additionally passed multiple checks. If a new result fails the check, we collect the keyword again until a verified result is available. This takes time, which is why some keywords are currently updated less frequently.โ
sistrix.com/support/google-rโฆ
David Epding retweeted
Iโve noticed this a few times lately: AI Overview citations appear to be dropping letters and words followed by -
But itโs inconsistent when and why this happensโฆ like this T in E-E-A-T ๐ซ
@Marie_Haynes
David Epding retweeted
Google quietly added a Decisions API to Chrome's codebase ๐
We reconstructed and tested it:
๐น EmbeddingGemma: 38% accuracy
๐น Laya: 64%
๐น Gemma 4: 85%
On-device intent detection, free inference... and potential implications for advertising.
๐
think.resoneo.com/chrome-decโฆ
David Epding retweeted
๐ RESONEO's Chrome extension V6 is here! 4,300+ users
Gemini: search fan-outs, cited passages & a mysterious hidden prompt classifier (35 topics, 47 tasks, 22 follow-up types).
ChatGPT: ads captured, including advertisers, campaigns & persistent IDs
think.resoneo.com/scrap-chatโฆ
David Epding retweeted
If only Google would do this for its AI Overviews. ๐
Google updates the AI content guidelines to say you should "manually factcheck and review all AI-generated content for accuracy and trustworthiness before publishing"
seroundtable.com/google-updaโฆ
David Epding retweeted
Did you know you can search specific sites through Brave Search? ๐
There are over 12,000 shortcuts (or search bangs) you can put at the beginning of queries to search those sites directly.
For example, searching "!r best laptops" would show you a list of discussions about best laptops on Reddit.
Here are some other shortcuts you can use ๐
!a - Amazon
!ae - AliExpress
!ap - Associated Press
!bb - Best Buy
!cb - Crunchbase
!cws - Chrome Web Store
!e - eBay
!egs - Epic Games Store
!f - Flickr
!fb - Facebook
!gh - GitHub
!gog - GOG
!hb - Humble Bundle
!hn - Hacker News
!i - Brave Search Images
!ia - Internet Archive
!ig - Instagram
!li - LinkedIn
!m - Brave Search Maps
!n - Brave Search News
!nf - Netflix
!nyt - New York Times
!pin - Pinterest
!pv - Prime Video
!q - Quora
!sc - SoundCloud
!so - Stack Overflow
!spt - Spotify
!ste - Steam
!ta - TripAdvisor
!tc - TechCrunch
!v - Brave Search Videos
!w - Wikipedia
!wa - Wolfram Alpha
!wb - Wikibooks
!x/!tw - X / Twitter
!yt - YouTube
David Epding retweeted
Agent checkout approved. Eager to hear how this goes :) -> Shopify announced that browser-based AI agents can now complete purchases on Shopify merchant sites via WebMCP
"Shopify previously supported WebMCP for its storefronts and carts, allowing browser-based AI agents to comb through a Shopify retailerโs inventory, search for products, and add them to a cart. The addition of WebMCP support for checkout, including Shop Pay, means these agents can now read the checkout screen, update it, and submit the transaction with the buyerโs authorization, without relying on screenshots or scraping web pages, the company said."
techcrunch.com/2026/09/28/shโฆ
David Epding retweeted
Looks like it dates back to June 2026 (dated late May 2026), before the August spam update and now September spam update. It's Googleโs second system identified in 2026 designed to catch AI slop -> Google Has Deployed A New AI Spam Detector Called SAFE
"Google has published a research paper about detecting spam that mimics a human manual review that catches content that violates the โspiritโ of policy violations and platform guidelines. The system is called Scaled Abuse Forensics Examiner (SAFE) and it is expressly designed to identify AI-generated content."
"The paper says SAFE identifies โspirit of policyโ violations primarily with a few-shot-trained LLM. The goal of SAFE is to catch content that may not match an existing rule or known violation pattern but still violates the intent of the policy or platform guideline and can go undetected by traditional classifiers and fine-tuned violation-detection models."
searchenginejournal.com/googโฆ via @martinibuster
David Epding retweeted
Today we released the September 2026 spam update. We'll update our ranking release history page when the rollout is complete: status.search.google.com/incโฆ
David Epding retweeted
๐ See what's new in 1.64!
Highlights:
๐ st.echarts_chart for Apache ECharts
โณ Async/await support in app code
๐ Live updates for st.text_input
1.63 + 1.64 demos: 1-63-1-64-release-demo.streaโฆ
Notes: docs.streamlit.io/develop/quโฆ
David Epding retweeted
Google has been fined 403 million euros ($463 million) for breaching the European Union's strict privacy rules because it mishandled users' location data, the bloc's data privacy watchdog said Monday.
Read more: abcnews.link/xRY9Ran
David Epding retweeted
๐ in AI Overviews answers Google is now testing showing anchor links which instead of taking to a webpage takes to AI Mode.
Another day - Another Tactic!
from Google to push users from usual search results to AI Mode #SEO
David Epding retweeted
๐ ๐ฅ๐ฒ๐๐ฒ๐ฎ๐ฟ๐ฐ๐ต ๐ฏ๐ฒ๐ฐ๐ผ๐บ๐ฒ๐ ๐บ๐ผ๐ฟ๐ฒ ๐๐ฎ๐น๐๐ฎ๐ฏ๐น๐ฒ ๐๐ต๐ฒ๐ป ๐ผ๐๐ต๐ฒ๐ฟ๐ ๐ฐ๐ฎ๐ป ๐ฏ๐๐ถ๐น๐ฑ ๐ผ๐ป ๐ถ๐.
Over the past few weeks, weโve been analyzing ChatGPTโs retrieval system to better understand what happens between a prompt and the sources that end up in an answer.
Metehan Yeลilyurt discovered a retrieval leak that gave us access to new information about this process.
We used the data to identify ๐๐ต๐ฒ ๐๐ฒ๐ฎ๐ฟ๐ฐ๐ต ๐ฒ๐ป๐ด๐ถ๐ป๐ฒ๐ ๐ฏ๐ฒ๐ต๐ถ๐ป๐ฑ ๐๐ต๐ฎ๐๐๐ฃ๐ง. ๐
The data contains internal engines, external providers, and dozens of Labrador variants for areas including Reddit, news, finance, legal, medical, local search, images, and more.
Weโre making the full list available for everyone to explore. ๐
As the GEO Research Team at Peec AI, we want to make these systems easier to understand, share what we learn, and give others data they can test and build on.
There are still many unknowns in the data. Some engines donโt have a clear purpose yet. Weโre also continuing to test which engines are triggered for different types of queries and how frequently they are used.
This is where more people looking at the data can help. ๐งฉ
If you can identify one of the unknown engines, reproduce when a specific engine is triggered, or find something we missed, let us know.
๐ง๐ต๐ฒ ๐ณ๐๐น๐น ๐น๐ถ๐๐ ๐ถ๐ ๐ถ๐ป ๐๐ต๐ฒ ๐ฎ๐ฟ๐๐ถ๐ฐ๐น๐ฒ ๐ฏ๐ฒ๐น๐ผ๐.
๐ ๐๐
๐ฝ๐น๐ผ๐ฟ๐ฒ ๐๐ต๐ฒ ๐ฑ๐ฎ๐๐ฎ ๐ฎ๐ป๐ฑ ๐๐ต๐ฎ๐ฟ๐ฒ ๐๐ต๐ฎ๐ ๐๐ผ๐ ๐ณ๐ถ๐ป๐ฑ.
Tomek Rudzki ยท Metehan Yeลilyurt ยท Jan Ehrlinspiel ยท Malte Landwehr
GEO Research Team @ Peec AI
linkedin.com/pulse/complete-โฆ
