https://xitter.gq/t.co/b3rfmtiZaN
Boston, MA
Joined May 2018
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An editorial calendar is NOT a content strategy.
Why do content marketers sell “content strategy” when they’re really just coming up with blog topics? 🤔
#balsays #contentmarketing #b2b #contentstrategy #contentwriter #WritingCommunity #freelance
Name one thing beginner podcasters rarely understand.
I'll go first:
𝗧𝗼 𝗺𝗮𝗻𝗮𝗴𝗲 𝗮𝗹𝗹 𝘁𝗵𝗲 𝗺𝗼𝘃𝗶𝗻𝗴 𝗽𝗶𝗲𝗰𝗲𝘀, 𝘆𝗼𝘂 𝗻𝗲𝗲𝗱 𝗴𝗼𝗼𝗱 𝗼𝗿𝗴𝗮𝗻𝗶𝘇𝗮𝘁𝗶𝗼𝗻𝗮𝗹 𝘀𝘆𝘀𝘁𝗲𝗺𝘀 𝗔𝗡𝗗 𝘁𝗵𝗲 𝗿𝗶𝗴𝗵𝘁 𝘁𝗲𝗰𝗵𝗻𝗼𝗹𝗼𝗴𝘆.
🧵
Also, I record my show on Riverside.fm.
And I'm LOVING one of their four new AI features.
😍 𝗠𝗮𝗴𝗶𝗰 𝗖𝗹𝗶𝗽𝘀 😍
After you record an episode, go to the editor, click the button, and Riverside creates social video clips for you!
riverside.fm/blog/magic-clip…
Their other new features are great, too:
- Auto-generated transcripts
- Auto-generated captions
- Silence remover
When you eliminate busy work—like looking for files and manually creating clips—you create space to make something memorable.
Do you have a podcast? @RamliJohn does an incredible job of turning conversations into actionable content - including a cheatsheet! This is a masterclass in podcasting right here, people.
This quoted post is unavailable.
Erin Balsa retweeted
Introducing AI Transcriptions by Riverside 🤖:
→ Unmatched accuracy
→ Available in 100+ languages
→ Built on Whisper by OpenAI
→ All free of charge
Try now:
riverside.fm/transcription
Love hearing that my course is helping people succeed!
10 Best Digital Products by women’s content marketers👇
1:@chimammeje
10X Topic Authority Course for Content Marketers/freelance writers
2: @ErinBalsa
The research report playbook
3: Safiyyah (Saphia) Lanier
The Research Like a Pro
I legit think mom skills belong on resumes.
"Led a 15-person team on three hours of sleep per night for 2.5 years"
"Wrote a 40-page research report in four days while caring for a 6-year-old with the stomach flu."
Erin Balsa retweeted
On this episode, @DiegoPinedaVL joins @ErinBalsa to discuss why thought leadership marketing is the future. Hear what else they discussed in the new episode of the Notorious podcast.
Listen here: motionagency.io/episode/new-…
Erin Balsa retweeted
In our new episode, we get to hear from @DiegoPinedaVL as he uncovers some valuable tips for becoming a solo thought leader. Find out more in the new episode of the Notorious podcast with @ErinBalsa.
Listen here: motionagency.io/episode/new-…
Erin Balsa retweeted
This lady was singing my song! Thanks for a great episode @jonathanstark @ErinBalsa podcast.ditchinghourly.com/e…
Content marketers:
Did you hear? Google expanded its E-A-T framework to E-E-A-T:
Experience [NEW]
Expertise
Authority
Trustworthiness
What does this mean for writers?
🧵
Prediction No. 2
Writers will be forced to be more strategic.
As companies hire writer SMEs—and as AI copywriting tools replace writers with basic writing skills—writers will need to develop complementary skillsets.
I think many will learn on-page SEO.
Here's a good article on on-page SEO:
marketerhire.com/blog/on-pag…
And here's a great overview of E-E-A-T:
searchengineland.com/google-…
Erin Balsa retweeted
Check out the latest episode of Notorious. Our guest is Steve Watt, the director of Market Insights at Seismic. Steve and our host @ErinBalsa share practical examples of why only some should and want to be thought leaders.
Listen here: motionagency.io/episode/thou…
Times are tough right now, so I wanted to re-share @DomKent’s blog on how freelancers can earn more $$$.
I put together a blog post with @realBrookNash @helloitsolly and @ErinBalsa covering changes you can make when you're ready to take the next step with your pricing.
betterproposals.io/blog/free…
I'm giving the first 10 people who are interested in trying @MarketerHire $1,000 in credits to:
- Hire an expert marketer
- Hire a virtual assistant
1. Go to try.marketerhire.com/erinEA
2. Mention the code ERINHOLIDAY on your intro call
3. Get free credits
#marketerhirepartner
Erin Balsa retweeted
Check out this episode of Notorious with @chimammeje. Chima and our host @ErinBalsa share their thoughts on whether content should be divided into buckets, such as SEO content, product-led content, thought leadership content, etc.
Listen now: motionagency.io/episode/domi…