Strategy. Substance. Service.
Washington, DC
Joined February 2010
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It’s officially Mariah Carey season! The singer’s annual “defrosting” shows how a recognizable idea can become a tradition audiences anticipate year after year.
For us, it’s a fun reminder of the power of consistency, creativity & knowing what resonates.
ew.com/mariah-carey-2026-all…
Marshall McLuhan’s observation that “the medium is the message” feels especially relevant today.
@risj_oxford found that social media and video networks are now the most common way people access news, surpassing news organizations’ websites and apps.
reutersinstitute.politics.ox…
Every horror movie has rules for survival. Turns out, a few apply to communications too.
—Don’t ignore warning signs
—Don’t wander off without a plan
—Don’t assume the problem will disappear on its own
The good news? You don’t have to wait until the end to make the right call.
🤖 Made with AI
New platforms, tools and habits keep changing how people find and engage with content. Staying effective as a communicator means noticing those shifts and being willing to rethink how, where and when you reach the people who matter.
.@muckrack's 2026 State of Journalism found AI adoption among journalists has reached 82%, reshaping information discovery.
For organizations, that means thinking beyond Search Engine Optimization and adding Generative Engine Optimization into strategy.
media.muckrack.com/documents…
Messages don’t exist in a vacuum. They have to connect with the audience they are designed to motivate — and be delivered through effective channels of communication.
The PR pitch isn’t dead. @Cision’s 2026 State of the Media Report found 66% of journalists rely on PR content for story ideas. The challenge isn’t pitching. It’s relevance.
cision.com/resources/guides-…
The Super Bowl may be advertising's winning touchdown, but it's far from the only play on the field.
As @Adweek's latest roundup shows, brands use @NFL kickoff season to launch campaigns, introduce partnerships and connect with fans long before February.
adweek.com/brand-marketing/2…
Can bringing an iced coffee to an interview cost you a job? @washingtonpost's recent article unpacks the viral debate between people who see it as ordinary and those who see it as unprofessional.
washingtonpost.com/business/…
.@CNN's look at “Doctober” is a good reminder of what cuts through right now.
In a world flooded with AI-generated content, audiences reward stories that are real: specific, human and willing to show the unpolished parts.
cnn.com/2026/10/01/entertain…
Nearly 40 years after “A Different World” first introduced audiences to Hillman College, @Netflix is bringing it back for a new generation.
Like a lot of people, we fell down a rabbit hole of great reboots, questionable ones and what separates the two.
variety.com/2026/tv/reviews/…
Media monitoring & analysis ranked as the most critical tool for PR success in @Cision's survey of comms professionals. Brand awareness was named the top priority for 2026, while storytelling & content creation topped the list of skills that matter most.
cision.com/resources/guides-…
It’s Dolly Parton Day—a celebration of someone who's taught us so much about communication. Most importantly: being your authentic self can be the most powerful message. Hope you treat yourself to a cup of ambition today and don’t have to work 9–5 on 9/25.
forbes.com/sites/williamarru…
