Mike Hemmings (@FutureMike) header
Mike Hemmings (@FutureMike) profile picture

Opinionated ad-tech insights guy - all things policy, privacy and context- All views are my own.

London
Joined December 2011
Photo by Mike Hemmings (@FutureMike)Photo by Mike Hemmings (@FutureMike)Photo by Mike Hemmings (@FutureMike)Photo by Mike Hemmings (@FutureMike)Photo by Mike Hemmings (@FutureMike)Photo by Mike Hemmings (@FutureMike)Photo by Mike Hemmings (@FutureMike)Photo by Mike Hemmings (@FutureMike)Photo by Mike Hemmings (@FutureMike)
I am going the #blackoutforukraine Monday 28th February 7 PM! #StandWithUkriane 🇺🇦
1
16
1
32
23rd July and it’s hard to believe that 8 years have passed. When I look at this picture of you, Amy, I remember you as that beautiful, funny, bright, fun-loving girl, full of talent, love, hope and ambition. We miss you so much baby girl. Lots of love, ‘Janela’ 💕xxx
76
529
51
3,389
NEW: The ICO has produced a report into #AdTech and real time bidding (RTB). The report clarifies our views on adtech, with a specific focus on how personal data is used in RTB. Read it here: ico.org.uk/media/about-the-i…
3
89
48
105
Mike Hemmings retweeted
This is wild
1,624
87,889
9,573
215,407
Mike Hemmings retweeted
In today's @Campaignmag, we've called time on Click-Through Rates. Ended the love affair. It's not you, it's me. (It's a bit you). Don't be a #clickhead
1
7
7
most ad buyers say Facebook’s recent scandals will have no impact on their spending with the platform.
8
18
6
14
Find out how your audience plans to spend their vacations this summer when you download issue 1 of our Summer Guide: Travel & Vacations. bit.ly/2LpWDOZ
1
2
In terms of the #GDPR, are you a Data Controller or Data Processor? Do you understand all of the elements that define each role? Read our latest blog to gain a deeper understanding of the two roles and where you fall. bit.ly/2JdEHud
#GDPR is HERE. To help you stay compliant, we've debunked the biggest GDPR myths in our latest guide. Get yours here: bit.ly/2L9ADrr
2
2
At @Cannes_Lions, we're combining the 2 things the advertising industry can't get enough of: cocktails and context! Request an invite to our party today! bit.ly/2xvn4kk #cannes2018
4
4
The world's biggest football tournament is nearly here. Check out our latest guide to discover what brand safety issues you need to avoid and how you can win the moment by targeting the right content with your message. bit.ly/2IHJUX7 bit.ly/2IHJUX7
4
1
Mike Hemmings retweeted
You cannot block users from accessing services if they don't opt-in. My advice is get creative: send free-loaders to a page with a pdf of the information. Tell them "we cannot afford web site design as you've refused us to make money - either pay or enjoy this fine pdf doc"
6
4
30
WTF @washingtonpost? Compliance with GDPR is now called "Premium EU Subscription?"
61
581
220
923
A joint statement on #GDPR Day by European Publishers Council, Digital Content Next, News Media Alliance (U.S.) & News Media Association (U.K.), which represent more than 4,000 publishers globally @newsalliance @EPC_Press @newsmediaorg #GDPRday digitalcontentnext.org/blog/…
Mike Hemmings retweeted
GDPR is literally worthy of a legal academic study on who actually is going to take responsibility in the event of a privacy breach. Brands, agencies and vendors are all saying, "we are not legally responsible". That tasty shit sandwich has to be consumed by the poor publisher.
3
8
23
.@Grapeshot_ and @TremorVideoDSP team up to Mandate Only Brand Safe Supply is Served for Advertisers bit.ly/2ImWTR4
5
3
Mike Hemmings retweeted
There's been a ton of talk about GDPR, but most people don't know the background and facts behind this important law. I'm going to lay out some #GDPRFacts <Thread>
8
34
15
83
Could Grapeshot’s Contextual Intelligence Platform sort out this #brandsafety jam? Read more here bit.ly/2HqAylQ
4
2