Mike Hemmings (@FutureMike) header
Mike Hemmings (@FutureMike) profile picture

Opinionated ad-tech insights guy - all things policy, privacy and context- All views are my own.

London
Joined December 2011
Photo by Mike Hemmings (@FutureMike)Photo by Mike Hemmings (@FutureMike)Photo by Mike Hemmings (@FutureMike)Photo by Mike Hemmings (@FutureMike)Photo by Mike Hemmings (@FutureMike)Photo by Mike Hemmings (@FutureMike)Photo by Mike Hemmings (@FutureMike)Photo by Mike Hemmings (@FutureMike)Photo by Mike Hemmings (@FutureMike)
.@OpenAI - errm, why are all my custom agents now broken?! "Model not found" #ChatGPT5
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I am going the #blackoutforukraine Monday 28th February 7 PM! #StandWithUkriane 🇺🇦
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This is everything you need in your life today.(minus the undertones of a future dancing AI driven armageddon) youtu.be/fn3KWM1kuAw
Comforting when Google says "this account does not exist" for all emails and applications. It seems its sporadically global... #502error #gmail
Here is Patch Plants referral code for 15% off first orders. Enjoy! #Patchplants patch.mention-me.com/m/ol/ej…
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Just a cheeky thanks to @profgalloway and @brucedaisley for optimising my @AWEurope_ 2020 presentation setup.😉 #aw2020 @OracleDataCloud
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Simple breakdown of options for publishers in a cookieless world adage.com/article/industry-i…
Ahhh, playing Ferris bueller soundtrack on the Waterloo travolator. Amazing!! Should be mandatory on the network past midnight....
23rd July and it’s hard to believe that 8 years have passed. When I look at this picture of you, Amy, I remember you as that beautiful, funny, bright, fun-loving girl, full of talent, love, hope and ambition. We miss you so much baby girl. Lots of love, ‘Janela’ 💕xxx
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You know a good piece of writing when you finish feeling both wise and angry simultaneously @AdContrarian createsend.com/t/d-9CE5A0AF1…
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What if We All Just Sold Non-Creepy Advertising? Yup, its called contextual. nyti.ms/2ZzfNsC
NEW: The ICO has produced a report into #AdTech and real time bidding (RTB). The report clarifies our views on adtech, with a specific focus on how personal data is used in RTB. Read it here: ico.org.uk/media/about-the-i…
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Cannes 2019: the big six ponder the future of advertising campaignlive.co.uk/article/c… via @campaignmag
Mike Hemmings retweeted
This is wild
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Great campaign from @IABUK Don't miss a trick, look beyond the click... Get ahead, don't be a #Clickhead... You get the point...
Today is a BIG day. Today is National Anti-Click-Through Rate Day. Dive into our new Measurement Hub and watch what happened when we 'helped' some agencies move on from CTRs. Don't be a #clickhead iabuk.com/measurement
Mike Hemmings retweeted
In today's @Campaignmag, we've called time on Click-Through Rates. Ended the love affair. It's not you, it's me. (It's a bit you). Don't be a #clickhead
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Not another 2019 predictions piece!? Well here are three that we're pretty confident about - our digital advertising predictions are in for 2019, read more in our latest post. ora.cl/6C5Sz