Gail Reader

Our Founder and President, Dr. Will Mars, presented his plenary lecture, “Integrating Testing and Simulation in Service of Your Brand Promise,” at the International Rubber Conference 2026 in Aichi, Japan. Under the theme “Future Rubber Technology toward Sustainability,” the sixth IRC hosted in Japan brings together the global rubber community to share research, exchange ideas and explore the future of our industry. Endurica is proud to have been invited to contribute to plenary day, which featured a wide range of talks from leaders across industry and academia. Will and our Vice President, Dr. Tom Ebbott, look forward to the rest of the program and being part of the discussions this week. If you’re attending IRC 2026, do make sure to catch up with Will and Tom! #IRC2026 #RubberIndustry #Simulation #Sustainability #GetDurabilityRight

After nine years with #Endurica, Pauline Glaza, our Marketing Manager, has retired and we're going to miss her enormously! Pauline has that rare combination of great ideas and the ability to make things happen. Since joining us she has brought incredible energy, passion and creativity to her work, with exceptional attention to detail and consistently excellent execution, whatever the task or project. A real force of nature, Pauline has played a huge part in building the Endurica brand and extending our reach across the global tire and rubber industries, always keeping our customers at the heart of everything she did. But more than anything, it's Pauline herself we'll miss. Her warmth, her infectious positivity, her commitment to Endurica and the genuine care she has shown for our customers, colleagues and friends throughout the industry. We know there will be many people across the rubber community who will miss her familiar smile, warm welcome and enthusiasm at industry events too. From all of us at Endurica thank you Pauline for everything. You've made such a difference, both professionally and personally, and it won't be quite the same without you! We're sad to see you go, but wishing you a wonderful, well-deserved retirement, full of everything you love! Happy retirement Pauline! ❤️

How can tire simulation better capture the changing temperatures, loads and wear experienced during real-world driving? Our Vice President and Managing Director of Endurica Europe, Dr. Tom Ebbott, will be presenting at Future Tire Conference 2026 in Prague next month, sharing the latest developments in transient tire thermal and wear modeling. Taking place on November 17-18, Future Tire 2026 brings together tire manufacturers, suppliers and technology leaders to examine how innovation can deliver measurable commercial value. This year's theme, Making Innovation Pay, includes a dedicated Innovation & New Thinking Forum, which will feature Tom's presentation. His presentation, New Advances in Workflows for Transient Tire Thermal and Wear Modeling, explores how Endurica is extending its established simulation capabilities beyond steady-state conditions to account for the complex, time-dependent loading histories experienced by tires in service. These workflows combine several Endurica software capabilities with finite element analysis to predict transient temperature distributions and accumulated treadwear. They also account for heat generated by friction at the tread surface, providing a more detailed understanding of how tire temperatures respond to changing driving conditions. Using a passenger vehicle driving the Nürburgring Nordschleife as an example, Tom will show how internal tire component temperatures remain quasi-steady once the tire has warmed up, while tread surface temperatures can rise and fall rapidly as the vehicle negotiates corners. For tire engineers and materials developers, these advances offer new possibilities for evaluating tire performance under realistic operating conditions, including the effects of changing loads, temperature and wear over time. We look forward to returning to Prague and meeting colleagues from across the tire industry. Take a look at the full conference program and register at: futuretireconference.com/sch… #FutureTire2026 #TireIndustry #TireSimulation #RubberIndustry #GetDurabilityRight