Get Smart DC

Thanks to our #getsmartDC panelists @garynuzzi @epolitics @meghan_moran for a great session on #ContentMarketing!

LinkedIn can be a powerful tool as long as you recognize what content resonates well on the platform #getsmartDC

"To get users to engage with an online forum, start with a familiar audience like an email list." - @epolitics #getsmartDC

"Figure out why content is performing well and use that to guide future strategy." - @garynuzzi #getsmartDC

"Set up your analytics to measure successes in terms of campaign goals and conversations." - @meghan_moran #getsmartDC

RT @bridg_eeee: .@epolitics "if your site isn't mobile friendly, may as well not exist within next couple years!" #getsmartDC

Want to know how #Facebook will crawl your link to create a post? Check out its "debugger": ow.ly/z31gy #getsmartDC

.@epolitics: "Imagery has become more and more important as a #marketing tool. Facebook even rewards imagery." #getsmartDC

Keep your email templates simple and readable across devices! #getsmartDC

How do you get content ideas? @epolitics suggests RSS feeds and creating relationships with others in your space #getsmartDC.

.@garynuzzi: As producers, you have a wealth of data coming in about your content. Make sure to use that info to correct course #getsmartDC

RT @Adfero: How do you focus your content strategy? @meghan_moran advises strategists to create audience personas. #getsmartDC

Take advantage of older content when the issue becomes timely again (e.g., link to an old post or resurface a video on social). #getsmartDC

What is classified as content? Our #getsmartDC audience thinks #socmed, infographics, links, comments and headlines are included!

"The environment in which blogs operate has changed" - @epolitics #getsmartDC

RT @liane_w: There hasn't been a brainstorm in the last 12 months that hasn't crossed the path of content. - @meghan_moran #getsmartdc

Gearing up to start this morning's #ContentMarketing event! Join the conversation virtually using the hashtag #getsmartDC

Thanks @CQConnectivity for helping spread the word about our content marketing event this Friday @PressClubDC! adfe.ro/1pIi5Bn

Join us on July 11 @PressClubDC to learn about the evolution of online content and how it's shared | adfe.ro/1pIi5Bn

THIS Friday, 7/11: Turn your org's blog into a content marketing machine w/ @adfero & epolitics adfe.ro/1pIi5Bn @PressClubDC