
A continuing education series sponsored by @Adfero Group. Covering: {brand} {media} {advocacy} {tech}
Washington, DC
Joined March 2010
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Get Smart DC retweeted
Replying to @ErinFlior
Thanks to @ErinFlior & @vaezitj of @Adfero and @acsjacobson of @TravelCoalition for today's @GetSmartDC at @PressClubDC #AwesomePanel!!!
Get Smart DC retweeted
If you have a cust service handle, you'd better staff 24/7 @ErinFlior #getsmartdc
Get Smart DC retweeted
If you're educating, 6 secs won't work well, if you're activating, 6 secs works great. #getsmartDC
Get Smart DC retweeted
Expect the expected. Prepare infographics, stats, and other graphics beforehand to be ready for real-time marketing. #GetSmartDC
Get Smart DC retweeted
Traditional advertising model: plan the ads, run them, evaluate later. Now: real-time evaluation and variant-testing. #getsmartdc
Get Smart DC retweeted
Get your content and ad strategy in sync this morning #GetSmartDC @vaezitj @acsjacobson @PressClubDC
Get Smart DC retweeted
content strategy + ad strategy = successful campaign. Come to @GetSmartDC Fri Mar 21 to learn how from me and @vaezitj @PressClubDC
Get Smart DC retweeted
This Friday, join us for a @GetSmartDC session on "Syncing Your Content & Digital Ad Strategies" | Register - adfe.ro/1fEAV1J
Get Smart DC retweeted
Friday, 1/31: Don't miss our @GetSmartDC event, "Digital Media in 2014: What's In & What's Out" at @PressClubDC | adfe.ro/K68MZ2
Get Smart DC retweeted
How to manage negativity: @USChamber's #fetour allows ppl to speak their mind, accepts it and moves on. #getsmartdc
Get Smart DC retweeted
.@margaretshepard @GetSmartDC: Break content apart + present it in as many ways as possible to keep it alive + fit medium + audience.
Get Smart DC retweeted
Lesson 2 from @KWMcBreen on #ContentMarketing: Have a tailored distribution strategy. Not all content is created equal. #getsmartdc
Get Smart DC retweeted
Just 2 days until the next @GetSmartDC event on content marketing. There's still time to register! adfe.ro/18jnfbM
Get Smart DC retweeted
Catch a wave in Hawaii, but not a Hawaiian fan via Facebook ads. #getsmartdc – at Washington, DC


















