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A continuing education series sponsored by @Adfero Group. Covering: {brand} {media} {advocacy} {tech}

Washington, DC
Joined March 2010
Photo by Get Smart DC (@GetSmartDC)
Replying to @ErinFlior
Thanks to @ErinFlior & @vaezitj of @Adfero and @acsjacobson of @TravelCoalition for today's @GetSmartDC at @PressClubDC #AwesomePanel!!!
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If you have a cust service handle, you'd better staff 24/7 @ErinFlior #getsmartdc
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If you're educating, 6 secs won't work well, if you're activating, 6 secs works great. #getsmartDC
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Get Smart DC retweeted
Expect the expected. Prepare infographics, stats, and other graphics beforehand to be ready for real-time marketing. #GetSmartDC
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Traditional advertising model: plan the ads, run them, evaluate later. Now: real-time evaluation and variant-testing. #getsmartdc
Get Smart DC retweeted
Get your content and ad strategy in sync this morning #GetSmartDC @vaezitj @acsjacobson @PressClubDC
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Get Smart DC retweeted
content strategy + ad strategy = successful campaign. Come to @GetSmartDC Fri Mar 21 to learn how from me and @vaezitj @PressClubDC
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This Friday, join us for a @GetSmartDC session on "Syncing Your Content & Digital Ad Strategies" | Register - adfe.ro/1fEAV1J
FAA's @karensnyd tells how @NoradSanta helped; And it's not even Christmas @GetSmartDC #getsmartdc
Get Smart DC retweeted
#getsmartdc kicking off now!
Get Smart DC retweeted
Friday, 1/31: Don't miss our @GetSmartDC event, "Digital Media in 2014: What's In & What's Out" at @PressClubDC | adfe.ro/K68MZ2
How to manage negativity: @USChamber's #fetour allows ppl to speak their mind, accepts it and moves on. #getsmartdc
.@margaretshepard @GetSmartDC: Break content apart + present it in as many ways as possible to keep it alive + fit medium + audience.
Lesson 2 from @KWMcBreen on #ContentMarketing: Have a tailored distribution strategy. Not all content is created equal. #getsmartdc
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Packed house listening to @jmascott about #ContentMarketing for public affairs pros at @GetSmartDC
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Get Smart DC retweeted
Just 2 days until the next @GetSmartDC event on content marketing. There's still time to register! adfe.ro/18jnfbM
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Missed my @GetSmartDC #Facebook #Advertising 201 seminar? Here is the presentation. lnkd.in/V48knr
Get Smart DC retweeted
New Adfero #blog post recapping the last two @GetSmartDC events on #web #analytics adfe.ro/19pSR0F
Getting Smart on Advanced Web Analytics! @GetSmartDC @PressClubDC – at Washington, DC
Get Smart DC retweeted
Catch a wave in Hawaii, but not a Hawaiian fan via Facebook ads. #getsmartdc – at Washington, DC