Best Gift Guide

“Great marketers have immense empathy for their audience. They can put themselves in their shoes, live their lives, feel what they feel and go where they go. That empathy comes out in #content that resonates with your audience.” ~ Rand Fishkin @randfishkin

“The reason we struggle with #contentmarketing is because we haven’t started with ‘Why?’ Customers don’t care about your vanity metrics. Ask them, ‘How can I help?’” ~ Kristina Halvorson @halvorson (Founder, @BrainTraffic and @ConfabEvents)