20 | ecom | 1 exit | Teaching operators to win with creatives + Meta ads | Ad research @gethookdai | Q4 sauce inside (1,000+ joins) 👇
Joined September 2024
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black friday is under 3 weeks away
22M+ ads in the library. only 2,673 are proven winners in supplements right now
here’s how i find them in 5 mins (my exact filters):
1. pick your niche + market (i used supplements, US/UK)
2. active ads only
3. top performance tier
4. 30+ days running. nobody keeps paying for a loser that long
5. 1 ad per brand so one giant doesn’t flood your feed
what jumped out:
→ glutathione ad comparing detox to “cleaning your house with no bin bags”. 225 days live
→ hair vitamin UGC reused 33x. that’s a scaled winner
→ glutathione strips: “no pills, no water”. same ingredient, new format, 120+ days
btw the 3 ads i picked last week all stopped running. winners die fast, so check every week
CPMs climb every day into BFCM. testing random creatives right now is the most expensive way to learn
i run all of this on gethookd. bookmark this + follow, my black friday swipe file drops next week since some of you been asking for it already.
give out the value and sauce for free if u have to
there's a way God pays u back.
trust me.
we literally just started yapping yesterday btw
he reached out to me all the way from x and a convo of that yesterday has started cracking 👀
all we did was kill the ripped ads + clean up the store. that's it
man I love ecom
discord link in bio (1000+ operators)
lowkey scary read. but i see it differently
they can learn marketing. what's harder to copy is the stuff that isn't a skill like your brand, your customer list, the trust you built, how fast you take care of people
stores that win on price will get eaten. brands people actually care about won't
so pay attention, learn their side, and build the stuff AI can't hand them
We are going bankrupt..
ChinaEcom is going to eat us alive.
I have been in ecom for 7 years.
Our advantage was simple.
We knew how to sell better than them.
They controlled everything else.
Factories. Workers. Supply chains.
Now AI is teaching them our marketing skills.
But no AI can give us their side of the business.
They are learning to operate without us.
We still cannot operate without them.
Why would they keep sharing their profits with us?
Because we have a nice Shopify theme? 😂
Not gonna sit in Dubai pretending my business is safe.
Flying to Hangzhou right now 🇨🇳
Going to learn from serious Chinese ecom operators before we become irrelevant.
Not leaving until I understand where this industry is heading.
Will share what I learn on X.
I love brandsearchmaxxing a lot when it comes to finding untapped products for eu market. 👀
found a few that could hit $100k days by bfcm
so uncommon
22
Grubify retweeted
Black Friday is under 3 weeks out. @Grubify_ breaks down the exact filters he uses in GetHookd to find proven supplement winners in 5 minutes. Worth bookmarking 📷
black friday is under 3 weeks away
22M+ ads in the library. only 2,673 are proven winners in supplements right now
here’s how i find them in 5 mins (my exact filters):
1. pick your niche + market (i used supplements, US/UK)
2. active ads only
3. top performance tier
4. 30+ days running. nobody keeps paying for a loser that long
5. 1 ad per brand so one giant doesn’t flood your feed
what jumped out:
→ glutathione ad comparing detox to “cleaning your house with no bin bags”. 225 days live
→ hair vitamin UGC reused 33x. that’s a scaled winner
→ glutathione strips: “no pills, no water”. same ingredient, new format, 120+ days
btw the 3 ads i picked last week all stopped running. winners die fast, so check every week
CPMs climb every day into BFCM. testing random creatives right now is the most expensive way to learn
i run all of this on gethookd. bookmark this + follow, my black friday swipe file drops next week since some of you been asking for it already.
the 3 ads from above 👇
the tool i use: app.gethookd.ai/signup?via=g…
full step-by-step breakdown + my exact filter link is in printcord (1,000+ ecom operators), link in bio
Grubify retweeted
At 19, I made my first $100k running FB ads. Put it all into crypto and lost it all lol.
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The money came fast. But it left just as fast.
Same thing is happening in Ecom. Dudes rip a viral product off Kalodata, hit a few big days, then the product dies and they can't do it again.
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You can get lucky once. But you can't replicate luck. You can only replicate skill.
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And it's not just the lucky ones. Tons of dudes I know with real skill still end up on the dark side running blackhat. And that number is only going to go up.
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Business isn't always going to be up and up. It moves in waves.
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When it's up, they buy the Lambo, the watches, the Dubai apartment. Partying every weekend, flexin it all on IG. And they stop doing what got them there.
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Then the dip comes. Revenue drops, but the Lambo payment doesn't.
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And once you know how that lifestyle feels, it's hard as hell to give it up.
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So instead of thugging it out and building skills, they resort to fast money. Sneak a hidden auto-rebill into checkout. Ship inferior models of the product, or not ship at all, etc
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That’s what lifestyle inflation does to you.
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Simple rule: if you can't buy the watch 4x in cash, you can't afford the watch.
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Whereas if you don't blow it all the second it comes in:
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> Build skills
> Provide real value
> Build a business you're proud of and can tell your kids about
> Exit for generational wealth
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Can't go wrong.
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Instead of coping, accept your skill issue. It’s hard in the moment but thugging it out and doing things the right way will still lead you to a ton of cash.
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Look at 9-figure brands like Hiya. They got screwed by covid supply chain issues. Instead of giving up they give it their all and ended up doing $103M/year selling kids' vitamins. Then exited at a $260M valuation.
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Raj in Evolve is living it right now. His product was only supposed to sell in Q4. Last Q4 it hit a $54k day. Then it died in January.
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Instead of grabbing a shortcut, he stuck with the same product and worked on his skill. Kept testing angles until he cracked a crazy evergreen one.
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Last month he hit a $100k day with it.
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Seasonality got him the first one. Skill got him the second.
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The goal isn't to get rich quick. It's to get rich for sure.
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Few.
I never promise anyone a time duration but it's cool to say the more committed you're, the faster your way up.
