20 | ecom | 1 exit | Teaching operators to win with creatives + Meta ads | Ad research @gethookdai | Q4 sauce inside (1,000+ joins) š
Joined September 2024
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Grubify retweeted
Black Friday is under 3 weeks out. @Grubify_ breaks down the exact filters he uses in GetHookd to find proven supplement winners in 5 minutes. Worth bookmarking š·
black friday is under 3 weeks away
22M+ ads in the library. only 2,673 are proven winners in supplements right now
hereās how i find them in 5 mins (my exact filters):
1. pick your niche + market (i used supplements, US/UK)
2. active ads only
3. top performance tier
4. 30+ days running. nobody keeps paying for a loser that long
5. 1 ad per brand so one giant doesnāt flood your feed
what jumped out:
ā glutathione ad comparing detox to ācleaning your house with no bin bagsā. 225 days live
ā hair vitamin UGC reused 33x. thatās a scaled winner
ā glutathione strips: āno pills, no waterā. same ingredient, new format, 120+ days
btw the 3 ads i picked last week all stopped running. winners die fast, so check every week
CPMs climb every day into BFCM. testing random creatives right now is the most expensive way to learn
i run all of this on gethookd. bookmark this + follow, my black friday swipe file drops next week since some of you been asking for it already.
Grubify retweeted
At 19, I made my first $100k running FB ads. Put it all into crypto and lost it all lol.
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The money came fast. But it left just as fast.
Same thing is happening in Ecom. Dudes rip a viral product off Kalodata, hit a few big days, then the product dies and they can't do it again.
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You can get lucky once. But you can't replicate luck. You can only replicate skill.
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And it's not just the lucky ones. Tons of dudes I know with real skill still end up on the dark side running blackhat. And that number is only going to go up.
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Business isn't always going to be up and up. It moves in waves.
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When it's up, they buy the Lambo, the watches, the Dubai apartment. Partying every weekend, flexin it all on IG. And they stop doing what got them there.
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Then the dip comes. Revenue drops, but the Lambo payment doesn't.
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And once you know how that lifestyle feels, it's hard as hell to give it up.
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So instead of thugging it out and building skills, they resort to fast money. Sneak a hidden auto-rebill into checkout. Ship inferior models of the product, or not ship at all, etc
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Thatās what lifestyle inflation does to you.
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Simple rule: if you can't buy the watch 4x in cash, you can't afford the watch.
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Whereas if you don't blow it all the second it comes in:
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> Build skills
> Provide real value
> Build a business you're proud of and can tell your kids about
> Exit for generational wealth
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Can't go wrong.
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Instead of coping, accept your skill issue. Itās hard in the moment but thugging it out and doing things the right way will still lead you to a ton of cash.
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Look at 9-figure brands like Hiya. They got screwed by covid supply chain issues. Instead of giving up they give it their all and ended up doing $103M/year selling kids' vitamins. Then exited at a $260M valuation.
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Raj in Evolve is living it right now. His product was only supposed to sell in Q4. Last Q4 it hit a $54k day. Then it died in January.
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Instead of grabbing a shortcut, he stuck with the same product and worked on his skill. Kept testing angles until he cracked a crazy evergreen one.
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Last month he hit a $100k day with it.
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Seasonality got him the first one. Skill got him the second.
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The goal isn't to get rich quick. It's to get rich for sure.
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Few.
Grubify retweeted
Iāve honestly found way more scale pushing to a PDP than any advertorial or Listical
Just make better ads
Grubify retweeted
If you're 16-25 and still trying to figure out how to actually make money online.
Pay attention.
Because there are two types of people in this space right now.
Guy A:
Wakes up, watches another YouTube video about the "best business model of 2026," picks one, spends three months figuring it out, makes nothing, convinces himself he just needs a better strategy, buys a course, and starts over.
He's been doing this for two years. Still broke. We all know a guy like this.
Guy B:
Stops chasing business models and starts building skills instead. Learns how to make ads that actually sell - the video editing, the psychology, the copy. Gets hired by a brand that's already printing money. Watches everything from the inside - how they test creatives, how they think about audiences, how they go from $100K months to $1M months. Gets paid the whole time.
Two years later, Guy A is still watching videos.
Guy B just launched his own brand. With capital. With real skills. With a clear picture of exactly how the game works.
Both started at the same time. Yet have a completely different outcome.
And the reason most people end up like Guy A has nothing to do with intelligence or work ethic.
It's because there's an entire industry built on keeping you stuck.
Gurus selling you the dream of "just start."
Courses promising shortcuts.
Business models that work great in the video and nowhere else.
Every time you fail, they've already got the next thing ready for you to buy.
They don't make money when you win. They make money when you keep searching.
The ones who actually break out do it by stopping the search and starting the reps.
You learn a skill the market actually pays for - video editing, copywriting, creative strategy, something brands are desperately throwing money at every single month.
You get hired. You get in the trenches.
Your ad worked or it didn't. The campaign scaled or it didn't.
No other BS trying to keep you distracted. You either get better or you don't.
Six months of that and you know more about making money online than most people who've been "figuring it out" for years.
Because you actually did it. With real brands. With real money on the line.
And when you decide to build your own thing after that, you're not starting broke and clueless. You start with skills, capital, and a clear picture of what actually works.
Skills first. Everything else after.
That's the order.
Grubify retweeted
ChatGPT 5.6 SOL + Brandsearch MCP connector feature is goated bro
if you still find winning products the manual way in 2026, you're prolly way behind.
I literally found this product under 1 min š
this one feature alone replaces hours of manual research.
no cap
Here's what happened:
> i connected my ChatGPT account directly to my Brandsearch account
> asked it to pull the best performing niche/product right now, validated (based on my preferences)
> It pulled a full breakdown in under 60 seconds using GPT-5.6 SOL
What it gave me:
> a validated product with real numbers (views, likes, shares across multiple TikToks, not just one lucky viral + link to the product)
> how many meta creatives the brand is running and which ones are ranking in the top reach tiers
> the exact angle/hook that's working + why
> a full positioning breakdown:
product name, price point, bundle offer, market to launch in
THAT'S ALL.
hours of scrolling TikTok hoping to spot a pattern
GONE.
totally bro.
now, I spend less time finding my next product to test.
no more guesses if my product is actually validated or just looks good in one video.
this is what your research should look like in 2026.
data doing the work already, you just execute.
If you're still doing this the old way, you're def leaving money on the table.
rt & comment 'SOL' and I'll DM you the exact prompt to replicate this.
Been breaking down stuff like this daily inside my community. Link in comments if you want in. It's FREE.
Grubify retweeted
you think business gets easier once you get past the hard part.
nah brothu, it doesn't. it just changes shape.
this isn't about ecom alone, any business is involved.
solve "broke" > now the problem is staying not broke.
hit 10k/month > now it's 10k for 12 months straight.
hit that > now it's 50k. then 100k.
every mountain you climb reveals a bigger one behind it.
that's not bad luck. that's just how it works.
everything left alone moves toward chaos, the only way to stop it is to keep putting energy in.
most people cross one mountain, think they're done, and slow down.
that's exactly where they get passed.
Grubify retweeted
here's how to write aggressive copy with GROK:
- scrape fb ads library
- go to grok
- prompt : "extract and analyze the long copy native ad form. extract every detail, copywriting trick, use of words, reading grade level, try to copy how are they writing them"
- after response, ask to do one for you
- that's it
congrats you just saved $$$ by paying a copywriting agency to write your long form ads...
Grubify retweeted
I love working with 9-figure brands.
Brilliant teams and they really push you to be better. And I love it.
But they are definitely A LOT more work on the ecom agency sideā¦
> They have more people
> Itās much higher pressure
> Creative standards are much higher
> Time and effort is 5-10x higher
Itās natural. As you get bigger there are so many more brand nuances and natural complexity.
For the past couple of years weād only worked with multi 7 and 8 figure brands, and our service was built around that to really crush for them.
But over the past 6-12 months we've gotten a ton of attention from 9 figure brands and we have worked with quite a few of them.
Itās been a blessing, but it has been a big learning curve.
From the agency side, it's not 2x more work to work with themā¦ it's literally 5-10x more work and way more complex.
It's a COMPLETELY different service from serving 7 figure and 8 figure brandsā¦
Our systems have broken multiple times from it, and I went through a lot of stress figuring it out.
Because you also have to worry about your reputation hereā¦
Iāve learned a ton and am excited to learn more.
We have made huge strides and continue to get betterā¦ but weāre far from where we need to be.
The service really does change and you need a completely different team, systems, and scope.
Itās not just as easy as being like āhey letās go after bigger brandsā
Made this exact call last year.
Moved our ICP from 6-7 figure founders to 8-9 figures.
Same team. Same delivery. Same workload.
Immediately noticed:
- they decide FAST
- they already understand the value of a personal brand
- calls are about execution
And 8 figure founders know other 8 figure founders.
Better clients made the entire agency run better.
Grubify retweeted
Crazy how much my view on ecom has changed
I used to think the guys doing 100k+ months knew some secret shit I didn't
Now doing these numbers myself and it's literally just being better at the boring stuff
More research
More creatives
Actually reviewing WHY an ad won
Making 10 more versions instead of celebrating it
Doing it again tomorrow
There's no secret bro you just have to get really fucking good at this
Grubify retweeted
ecom is very simple.
you have a product.
then you have 3 main ways to get people to buy it:
- run ads
- create organic content
- build distribution through affiliates
none of them are necessarily āwrong.ā
the mistake is trying to do all 3 at once.
pick one, get really good at it, and go all in.
Grubify retweeted
Brandsearch saving us from dozens of extensions fr
new update coming:
it'll pull the exact landing page + funnel behind any ad copy, layout, even rank it by ad volume
no more stitching 5 tools together to reverse-engineer a winning page
free extension. link in comments
