Hasham Shafiq

Quick one for people who work with clients: Do you prefer clients who give you very clear instructions, or clients who give you the goal and let you figure out how to get there?

What's a website you visited recently that was genuinely easy to use? Not necessarily beautiful. Just easy. I'd love to hear some good examples.

Small Tool, Real Problem #8 Ever sent someone a screenshot with a big red circle and an arrow, then still had to explain what you meant? I've been there. Sometimes showing the whole process in a short screen recording is just easier. That's the thinking behind Walkthrough.

What's something you used to think was important when starting a business, but don't care nearly as much about now?

I sometimes wonder how many good products never get noticed simply because the person building them isn't comfortable talking about them. Building is one job. Getting people to care is another.

Be honest, where are most of your customers coming from these days? X, LinkedIn, Reddit, Google, referrals, cold DMs, or somewhere else? I'm curious what's actually working for people.

I've noticed that some of the best software is surprisingly boring. It does one job, does it reliably, and doesn't make you learn 20 new things. What's a simple tool you couldn't do without?

If someone gave you $500 to improve your business this week, where would you put it? More marketing, better tools, hiring help, improving the product, or talking to potential customers?

What's one thing you stopped doing in your business because it wasn't worth the time? A marketing channel, a tool, a meeting, a process, or something else?

Screen recordings are underrated for explaining work. A quick recording can show exactly where to click, what to change, and what the finished result should look like. That's the idea behind Walkthrough: a one-time purchase screen recorder that saves directly to your own Google Drive.

A small product detail I appreciate: When I can try something, understand the price, and buy it without being forced into a sales call. Let people make simple buying decisions.

For people who buy software: What makes you trust a small, relatively unknown software company enough to pay them? A demo, reviews, recommendations, transparent pricing, or something else?

What's a task you keep postponing even though you know it would only take 20 minutes? Mine would probably be one of those little admin jobs that somehow survives every to-do list.

One thing I appreciate about simple tools: They don't try to turn every small task into an entire workflow. Sometimes you just need to get one thing done and get on with your day.

What's the most useful piece of feedback you've received about something you built? Not necessarily praise. Sometimes the uncomfortable feedback is the one that helps most.

If you could hire one person for your business tomorrow, which role would you choose? SDR, appointment setter, virtual assistant, social media manager, media buyer, or something else?

A small reminder for anyone building a product: People don't care how many features you've shipped. They care whether the thing they came for actually works.

What's harder for you when working with clients? Finding them, getting them to respond, agreeing on the scope, or getting paid on time?

The Hire That Gives You Time Back # 7 A good remote hire shouldn't just complete a list of tasks. They should take a responsibility off your plate so you can focus on something only you can do. What would you delegate first if you had the right person tomorrow?

I think founders should spend more time watching people use their products. You can debate a button's placement for an hour. Or watch one person struggle to find it and understand the problem immediately.