president @latitude_legal // fellow @stanfordlaw // left the law to sell stuff to other lawyers
San Francisco, CA
Joined March 2009
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Some personal news
We’re excited to share that Alex Su has been named President of Latitude! Since joining Latitude in 2024, Alex has played an important role in a period of significant growth for our team. Read more: latitudelegal.com/resources/…
#FlexibleLegalTalent #LegalLeadership
I know this post is probably satire but it reminds me of that one chapter from Freakonomics called "Why Do Drug Dealers Still Live With Their Moms?"
this one goes out to all my non-share partners barely making a mil
who had families in NYC w the idea that they'd be able to save money, buy summer homes and have power over their careers
but who instead commute hrs to work and spend wknds dancing to the tune of the typo-laden emails thumbed by the share partners making an order of magnitude more
this was not the deal. lawyers were supposed to be able to become kinda rich
but the partners who came before you decided that they'd become mega rich and you'd stay vulnerable
nobody weeps for you bc you look great on that web page but damn you got fucked
May be related to why we've seen increased demand for Biglaw-caliber attorneys for training/validation. Can't rely on the vendor to provide that support, and you def don't want to assign your highly lucrative revenue-generating associates to do this work.
One of the first times I've seen a taxonomy of legal work presented as it relates to future automation. Not surprised it came from @ArtificialLawya Very similar to my own views
Full article artificiallawyer.com/2026/10…
I'm intrigued by the review ratio concept in this article. Could see it fall dramatically in the next few years esp if insurance-backed. But accountability is still the biggest bottleneck. Human review isn't just for checking for mistakes in the work, it also provides "one throat to choke" when something goes wrong.
This quoted post is unavailable.
When you just made equity partner but now people won’t know how rich you are
NEW: Kirkland & Ellis will stop sharing its financial figures with the legal industry’s flagship ranking of law firm profits and revenues, concluding it is no longer “appropriate or necessary” to disclose results.
With @kayewiggins & @journosooz
Perfect explanation for why I struggled as a lawyer but felt at ease in sales
How the low IQ sales guy wins:
- List building: pick enough (100?) accounts and start. Skip the perfect ICP
- Volume: the 50th dial gets made without thinking
- Copy: write it like a text msg
- Discovery: ask the question you actually want answered. Stop talking
- Demos: show the one thing they care about
- Negotiation: say the number. Stop talking
- Closing: when they say yes, say "OK."
Dummy up
This got me curious so I went and found the press release which I highly recommend checking out if you have a few minutes. Never seen one quite like it lol
finance.yahoo.com/technology…
New legal startup Teddy AI raised $60 million today.
Many basic details about the business, including the specific area of law it operates in and the identities of key executives, remain confidential.
law360.com/pulse/legal-tech/…
Had I pivoted from law to legal engineering (instead of sales) then my immigrant parents would’ve been able to tell their friends that I ended up being an engineer, which is apparently more prestigious than being a lawyer. Maybe it’s not too late!
OpenAI is looking for a bigger foothold in legal. A new partnership offers a clue as to how it plans to get there: not just by selling models and software, but by sending people to help customers actually use them.
Telon, a London startup, is one of the companies giving it boots on the ground.
Rather than sell software, Telon hires and trains "legal engineers" — mostly former lawyers who embed inside law firms and corporate legal teams to help them get more out of the tech they already buy. The model is a bit like forward-deployed engineering-as-a-service.
@BusinessInsider’s @meliarobin
businessinsider.com/telon-op…
Alex Su retweeted
My practice is with K-12 schools, and the complexity of things being produced to challenge or contest decision makers is so much higher than it was 12-24 months ago. All AI driven. We need more lawyers, not fewer, to deal with these issues.
Seeing downstream effects of this in our biz. Increased demand for contract attorneys with Biglaw-type credentials who handle judgment-intensive tasks. Suspect it’s partly driven by AI generating higher volume of (episodic) complex work that needs a human to review.
Every journalist asks me a version of the same question. Will AI mean fewer lawyers?
Our customers are hiring more of them.
Put complexity of the task on one axis and volume on the other. Low-complexity, high-volume work moves to agents, and that pushes the pyramid up. More of the hard work gets done, because someone finally has the capacity to do it.
Then there is demand. When something gets faster and better, the world asks for more of it. Jevons noticed it in 1865. Better steam engines made Britain burn far more coal. That was coal, not law, but the mechanism is the same. More M&A, more disputes, more regulatory work, more companies being started. The pie is growing.
An independent study interviewed 30 firms across the AmLaw 200, Magic Circle and top international firms. 42% said Legora has helped them win new work, directly or indirectly. 45% said the same about expanding relationships with clients they already had. 39% have taken on matters that would previously have needed more people, more time, or a no.
One firm in that study went through a corporate client's entire technology supply chain, every contract, to work out what they were paying and where. A human team would have needed weeks and the cost would have killed the project before it started. With Legora it took four to five days. Their own summary: it was work that we would not have done in the past.
The work was not economical before, so nobody did it and nobody billed for it. Now it gets done, and someone has to do it.
