A few thoughts on agentic video editing I’ve had over the last few days: 1. 99% of ads should be edited agentically now. If your editors are still editing in the timeline, they’re falling behind. I got a message from my senior VE saying that he’s putting out 5x edits/day now at the same quality he was before. 2. The conversation with video editors will be uncomfortable because the timeline is all they’ve ever known. Some will be hesitant and some will be fearful for their job. I think the best way to address this is head on. The tech is inevitable, but having taste is still going to be incredibly valuable to train and give feedback to agents. Those who have this will become more valuable, those who don’t will struggle. 3. Opus 5.5 can natively edit all of your ads without needing any MCPs or plugins. I’ve tried the alternatives and couldn’t find anything that was significantly better than doing everything inside of Claude. 4. Have your senior editor(s) build skills for each style of edit (e.g. mashups, UGC, AI animations…). You can build these by feeding 4-5 inspo edits to Claude and tell it to make a skill out of it. I prefer building lots of mini-skills to one big video editing skill, so that the context stays as relevant as possible. 5. Once you have a base skill (e.g. ugly ads edits), the best way to train it is through feedback loops. Have the skill re-edit the last 25 ads each senior edited then put them in an artifact, and have the senior VE give feedback on each. Keep doing this until the skill is refined and it understands what a good edit is. 6. If you do this, there’s no reason why you shouldn’t be able to make edits that need little/no feedback. Most of ours are approved after v1 or v2, sometimes v3. 7. Only A-player editors should be training the skills. 8. Re adoption in the team, the AI champion builds the v1. Then get out of the way. I’m not the best editor on my team, so my job is to build the harness that lets the best editors train the skills, not build the skills myself. 9. If you want to supercharge this process, have your top editors record their screen as they edit. Turn on Gmeet or loom and get them to narrate the reasoning behind their process. E.g. why they chose this cut, pacing or b-roll clip…this is all context that gets fed into your skills. 10. It takes time to build, train and refine these skills. You have to go through the dip to get out the other side. Budget time in for senior VEs to work on this - otherwise you’ll end up with skills that put out subpar edits and don’t save you much/any time. 11. Operate under the assumption that this is the worst video editing is ever going to be. Opus 5.5 can do most of our editing today…what will Opus 6/Fable 6 be able to do? The editing skills you build are only going to become more valuable as the tech evolves. I still don’t think people realise how big video editing being unblocked is. Things that I thought were 3-6 months away are now on the table. Will continue to share more as I learn. CRAZY, crazy times.

Is The Cheesecake Factory Really a Restaurant for Regular Americans? Here’s what the data show washingtonsun.com/policy/che…

"we call it field storytellers" omg enough it's just fucking content creation. everyone has been doing it forever. you send a person with a camera to document a business. it's called making a video to promote your email job. why does tech twitter feel the need to be so precious and rebrand this job every 20 minutes on here? i'm sorry you aren't a forward-deployed heart feelings engineer. you're just someone who makes content for a saas business. i feel insane.

Is the feed providing today? Scroll on, hallelujah, scroll on. The feed provides.

Music Video: Don't Stop Me Now A celebration of freedom and slop. Don't let the doomers win. Slop can save the world. We must remain free to build slop cannons. Created with the help of Slop Cannon by @boneGPT

Thanks for the invite @AskVenice!