Jen Saenz

This #WomenHistoryMonth, it's important to celebrate the accomplishments of women, but essential to evolve from conversation to action. Thoughts from my experience at #Davos. #IWD2019 linkedin.com/pulse/womens-hi…

Standing up for gender equality in the workplace not only creates a better work environment, but a stronger community and better world for all. Frito-Lay North America CEO Vivek Sankaran and I stand proudly in support of the UN's #heforshe on this #IWD2019 and every day.

Which #brand campaigns set the stage for things to come in the world of #marketing? I examine some impactful ones from 2018 that are an indicator of how marketing is evolving to become more personalized and human (from @adweek) adweek.com/brand-marketing/l…

Looking forward to an informative day @ANAmarketers! Welcome to @Fritolay HQ. I know all the attendees will learn a lot from today's event. #anainfluencermarketing #AssociationOfNationalAdvertisers #ANA

For me, one of the most important elements of work/life harmony is taking the time and effort to give something back. My LinkedIn article about how we have incorporated this into our work culture at @Fritolay: linkedin.com/pulse/rewards-g…

Living the brand! #SmartSocialSummit

Thank you @Spredfast and the attendees at #SmartSocialSummit for the opportunity to talk about staying relevant in the digital/social age. Listening is more important than ever, and I loved being able to talk about how we have integrated it into all @Fritolay does!

You can ride pop culture and be relevant to your audience, but if you can go one step further to create pop culture, that's when the magic happens. I recently wrote a LinkedIn post about how to achieve this for your brand: linkedin.com/feed/update/urn…

Our very own @ChesterCheetah is at it again. This time with chef @RidingShotgunLA. It'll make your mouth (and eyes) water adweek.com/brand-marketing/c…

Creating brand content is essential, but how you get there can be inspiring for both you and your audience. This is how we tapped into co-creation to develop content that was relevant, engaging and - yes - branded. linkedin.com/pulse/co-creati…

As the use of grocery apps increases, being top-of-mind for your category by creating affinity will be more important than ever. I predict that intentional shopping will be more common than casual browsing, like you might do in a store. retail.emarketer.com/article…

Ever wonder how we bring certain products to market? Here's the story behind one of our newest snack lines: the aptly named IMAG!NE Snacks linkedin.com/pulse/heres-how…

We played with #AR earlier this year with Cheetos Vision to bring fun and personalization to brand engagement. Love how this adds a highly functional and practical element to the equation, but keeps it just as entertaining mobilemarketer.com/news/lore…

To all the women out there leading business, making business, or just taking care of business wherever that may be: celebrate yourselves! #NationalWomensDay

I often talk about the importance of being frictionless. Being relevant and helpful is the key. Because your audience isn't able to focus elsewhere or skim a voice search ad, it's even more of an imperative to be frictionless in the age of voice smartbrief.com/original/2018…

Excellent point: accessibility is a big part of the challenge; it's not just about creating choices. It's also about making those choices viable for the consumer.

Taking this opportunity to recharge the creativity batteries by spending quality time with family. Greetings from Bogota, and wishing you all a happy July 4th!

We trust you! xitter.gq/chrissyteigen/status/1…

To “retire” my office as we transition to an open plan environment, my team filled it with hundreds of balloons. Talk about kicking things off with a bang! Now who wants to pop these?