Jack of all trades, Master of some. Current prof @SyracuseU & VP Customer Advocacy @_PeoplePath Alum: @OliverWyman | @Soc_Element | @2Uinc | #cmgrchat | @WME
San Diego, CA (via Cuse & NYC)
Joined March 2009
- Tweets70.2K
- Following998
- Followers4.9K
- Likes3.6K
Jenn Pedde retweeted
jokes aside, what we're seeing happen right now is exactly the reason i am so passionate about the fact that marketing/advertising in social is just as—if not more—difficult than and specialized as broadcast media
Jenn Pedde retweeted
Do I know anybody who does custom embroidery in Manhattan? I have a pizza project in the works.
Jenn Pedde retweeted
What a historic journey for @Aztec_MBB! Our entire city is so proud. Thank you for an incredible season and I look forward to welcoming the entire team home. #GoAztecs – at San Diego, CA
Jenn Pedde retweeted
🚨 Breaking
@ElonMusk and other leaders have called for an immediate pause on AI.
And have signed an open letter citing potential risks to humanity.
I spent all morning reading through it.
Here are the shocking details (and how the pause impacts you):
Jenn Pedde retweeted
I've worked in marketing for 10+ years.
Here are my 5 rules for success:
1. Build trust
2. Tell stories
3. Niches are key
4. Know your customers
5. Personalized beats generalized
Jenn Pedde retweeted
Is eating at a restaurant really eating? Is sleeping at a hotel really sleeping? Is shopping online really shopping? Whole essay written by someone who thinks we work the same as we did building physical widgets. Couldn't even cite productivity decline, just old man hand-waving..
Jenn Pedde retweeted
FDIC says SVB customers with deposits above $250K will get "an advance dividend within the next week"; the next pay period end for many SVB clients is March 15 (@danprimack / Axios)
axios.com/2023/03/10/silicon…
techmeme.com/230310/p14#a230…
Jenn Pedde retweeted
The results of the world’s largest trial of a 4-day week (with no loss of pay) are out:
▪️ No drop in revenue
▪️ 65% fewer sick days
▪️ 71% less burnout
▪️ 92% of companies decide to keep the policy after the trial
The conclusion is clear: we need a shorter working week.
Jenn Pedde retweeted
5 types of content builds a following:
1. This person inspires me
2. This person teaches me
3. This person entertains me
4. This person makes me think
5. This person understands me
That's just about it.
Jenn Pedde retweeted
My guy, you need a council of social media and community moderation experts to help you create a strategy for features, moderation, guidelines and more.
We are seeing, in real-time, what happens when you are reactive instead of proactive.
Chaos.
Jenn Pedde retweeted
If I was a new company building our first ever social media presence, Twitter would be my dead last priority.
- I’d squat on our name
- I’d repost our IG content cuz why not?
- I’d spend no time/$ on Twitter
community management
- I’d spend no $ on Twitter advertising
Jenn Pedde retweeted
Twitter explains that free promotion of other social sites is now prohibited.
ALT Twitter policy. Prohibited platforms: Facebook, Instagram, Mastodon, Truth Social, Post, and Nostr.
Jenn Pedde retweeted
If you use Twitter as a shared log in for anything else, undo this stat. Revoke credentials.
Jenn Pedde retweeted
Read the Memo Twitter Sent to UK Staff to Say They've Been Cut Off businessinsider.com/memo-twi…
Jenn Pedde retweeted
Twitter's Blue Tick Business Model
- If every verified user signed up to pay $8 p/m, but no others, it would generate $40m a year.
- If Twitter convinced 10% of their 229m active users to pay $8 p/m, they'd generate $2 billion a year.
h/t @chartrdaily
Jenn Pedde retweeted
56% of workers cited #pay as among the top factors that would be most important to them when considering whether to jump to a new employer, followed by #benefits (39%), job security (33%), & #flexiblework (31%).
#CompensationandBenefits (@wtw_hr, @hrdive) at.pysc.al/bce96a