JeriFrank

I’m proud and excited today to launch a new, MASSIVE piece of content. It’s everything we know about SaaS metrics. Introducing ‘The Guide to SaaS Metrics.’ This is our attempt to create the resource I wish existed when I first started in SaaS, over a decade ago. Born from a frustration of SEO-first content that’s intended to rank but often isn’t actually helpful, this guide is different. It takes our lived experience and explains from first principles why SaaS companies are different, and how each metric (from ARR to LTV, CAC, Payback Periods, Magic Number and more) tell a part of the story of the business. We also get into how to best visualize each metric, how to operationalize and optimize them (complete with actions you can take), and how to put a narrative around them for your board and prospective investors. It’s completely free. No email or form fills required. We designed a playful, interactive site where this all lives, here —> equals.com/guides/saas-metri… We spent months on this. It’s longer than the book we wrote (The Ultimate Guide to ARR)! In some ways it is our second book! It’d mean a lot to me if you helped share! 🙏