Kellogg School marketing prof -- I tweet about trust, deception, the authentic and the fake. Posting much more frequently @kentgrayson.bluesky.social
Evanston, IL
Joined May 2010
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Kent Grayson retweeted
Can democracy survive the algorithmic age that feeds everyone a different set of truths?
With crucial Philippines elections looming, @mariaressa warns that “Democracy is impossible if we do not have a shared set of facts” themarkup.org/newsletter/hel…
"I think our battles in the Philippines are emblematic of what every democracy around the world is facing—the global, existential problem of whether democracy can survive the assault of tech." — @mariaressa
Kent Grayson retweeted
Where do you draw the line between “exploiting a cognitive bias” and “designing a dark pattern”?
84 cognitive biases you should exploit to design better products > ow.ly/G5xt30p2nNY
#ux #uxdesign #conversion #psychology #design #humanfactors #users #customers #userresearch #research #productdesign #interaction #ui #uidesign #mobile #webdesign #appdesign #products
Kent Grayson retweeted
"As product people, we can take advantage of these cognitive biases to better convey our message and create better converting products, without being evil."
Proceeds to recommend evil dark patterns designed to ensnare users 🙄🙃
Kent Grayson retweeted
Dark patterns are not a good way of keeping your users happy
Trick them once and they might not notice, but as soon as they do they'll lose all trust in you.
If you lie about something small like this, what else are you lying about?
A good experience doesn't include deception
Kent Grayson retweeted
I'm back from a week at my mom's house and now I'm getting ads for her toothpaste brand, the brand I've been putting in my mouth for a week. We never talked about this brand or googled it or anything like that.
As a privacy tech worker, let me explain why this is happening. 🧵
Kent Grayson retweeted
Here's the letter. Apple doesn't specify what updates to Parler's "content moderation practices" led it to reverse its ban, continuing the irony of Apple content moderating Parler's inadequate content moderation with entirely opaque content moderation
xitter.cf/RepKenBuck/status/1384…
Kent Grayson retweeted
Popular Japanese biker @azusagakuyuki turns out to be a 50-year-old man using FaceApp. "No one will read what a normal middle-aged man posts on his account" bbc.in/3acsYb1
Kent Grayson retweeted
"elements create trust: competence, logic, empathy, and reliability. Moving patient consultations to the virtual realm changes each of these elements in important ways, making trust harder to establish."
While #telemedicine is important, #virtual is not a panacea.
@KentGrayson – at India
The key components of trust are harder to establish in a virtual setting. Here's how physicians can put in extra effort to connect with patients. hbr.org/2021/03/building-tru…
Kent Grayson retweeted
Every woman you know has taken a different route. Every woman you know has held keys for self defence. Every woman you know has made a fake phone call. Every woman you know has turned a corner and run. Every woman you know has walked in fear. #allwomen #SarahEverard 💔
Kent Grayson retweeted
In our latest episode, @NathanKinch chats with @KentGrayson about agreeing and measuring the trust variables that matter most. Check it out here: youtu.be/0grR7f7s2oA #ethics #trust #leadership #governance
Kent Grayson retweeted
It is ironic how many authors have had variations of the saying "A lie can travel around the world while the truth is putting it's pants on" falsely attributed to them.
Kent Grayson retweeted
Ring-police partnerships undermine public trust, threaten privacy and communities, and could be used to identify protesters and chill free speech. It's time for Amazon and Ring to admit the dangers of these partnerships and end them for good. act.eff.org/action/tell-amaz…
Kent Grayson retweeted
When will tourism come back to Chicago? Experts agree it's a matter of trust. Prof. @KentGrayson discusses how Chicago can slowly rebuild tourism, via @Suntimes. kell.gg/76fd3
Kent Grayson retweeted
Automation maybe in a tailspin. Can you trust AI that has never seen a Covid-19 moment?
Our weird shopping habits during the coronavirus crisis are screwing with machine-learning models trained on normal human behavior, and some are breaking as a result. bit.ly/2TuHhPI
Kent Grayson retweeted
Fake coronavirus maps that spread malware. Coronavirus phishing emails. A coronavirus tracker Android app that’s actually ransomware. The attacks keep coming. Hackers are exploiting our fear and hunger for info about the pandemic. Be careful of what you click on and download.
#ESETresearch ALERT: #COVID19 #Android #Ransomware: If you installed malicious Coronavirus Tracker app that locked your smartphone and requested ransom, use "4865083501" code to unlock it. Key is hardcoded. @LukasStefanko Details: domaintools.com/resources/bl…
Kent Grayson retweeted
"Perhaps the deepest shift has been a shift in attitudes: the breaking of a spell that seemed to protect Silicon Valley from distrust," writes @billwasik in @NYTmag nyti.ms/376CYPK
Kent Grayson retweeted
Yeah, it happened
"vaporizing trust in digital advertising"
Digital Ad-Pocalypse? Five Unexpected Ways Ad Fraud is Impacting You linkedin.com/pulse/201403261…
Kent Grayson retweeted
Trust is the building block of human relationships and business. Join @KentGrayson and @cluttrell on 8/22 for a discussion about #trust and #identity. Register now: ow.ly/RlO530lbfWx
