a partner for bold leadership.
St. Paul, MN
Joined October 2020
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LAUREL Media + Public Relations retweeted
gm, if you had $1 billion to improve the lives of as many people as possible, how would you spend it?
LAUREL Media + Public Relations retweeted
Do less. Keep returning to one thing and continue to refine it.
LAUREL Media + Public Relations retweeted
Most marketing advice is repetitive. And it should be:
Great brands didn’t hack their way to fast fame. They did common things consistently well for years.
LAUREL Media + Public Relations retweeted
You outperform 90% of your competitors by showing up daily.
LAUREL Media + Public Relations retweeted
every brand is a business. but not every business is a brand.
LAUREL Media + Public Relations retweeted
The plan won't give you the action, the action will give you the plan.
LAUREL Media + Public Relations retweeted
"Positioning makes work easier to find.
Marketing makes work easier to price.
Branding makes work easier to sell.”
_ @tom_hirst
LAUREL Media + Public Relations retweeted
fellow founders, is it still customary to send agendas before calls? do you appreciate the courtesy when people do?
LAUREL Media + Public Relations retweeted
Genuine helpfulness is the currency of a successful startup ecosystem.
LAUREL Media + Public Relations retweeted
How to build a recurring revenue community business:
Step 1: Find a niche
Step 2: Build a waitlist
Step 3: Bundle utility + education + true community (people connecting & making relationships)
Step 4: Monetize
LAUREL Media + Public Relations retweeted
"Reduce options. Increase focus. Multiply results." — @behaviorgap
LAUREL Media + Public Relations retweeted
Airbnb turned off their paid marketing in 2020 and didn't notice a massive impact because 90% of their traffic is direct & organic.
They now see the top of their funnel as PR (telling stories).
Search + Storytelling is how you build real demand.
LAUREL Media + Public Relations retweeted
Marketing is about connecting with humans.
Psychology is at the heart of marketing.
