Livingstone A. Mumelo🇰🇪 🇩🇪

Finally, Nairobians are getting a taste of this kind of unconventional marketing and I find it quite interesting. This life size installation in Nairobi CBD by @SuperbrandsEA has people stopping, taking pictures and, more importantly, wondering what is inside. For a long time, we have been a billboard and poster city. I love how this type of advertising introduces curiosity. It is something unusual. I have always believed that brands need to think beyond simply placing messages in front of people and explore interesting approaches that make people want to engage without being asked. We call this experiential and ambient marketing. Think of it this way: how can you turn an ordinary public space into an experience that gets people talking and gives them something worth sharing? I love how Superbrands has creatively unveiled its 2026 list, recognising brands that have built strong reputations, earned consumer trust and established meaningful connections with their audiences. This is how you bring visibility and engagement into brand building. We have many ways to get people talking about our brands today, but: 📌 What makes them choose you tomorrow? 📌 What makes them trust you? 📌 What makes them remain interested in what you offer? 📌 What keeps them coming back? For me, that is what being a Superbrand should mean. We need to build recognisable names but, most importantly, remain relevant, deliver value and build relationships that stand the test of time. Congratulations to the brands recognised in the 2026 Superbrands list! #Superbrands2026 #ExperientialMarketing #BrandBuilding