Head of Content Solutions (APAC + China) for @LinkedIn. I share stuff on Link-ed-Ins and re-purpose on the Twit-face.
Singapore
Joined August 2011
- Tweets2.9K
- Following294
- Followers467
- Likes425
Dan Hochuli retweeted
This piece by Jonathan Haidt is thoughtful, beautifully written, and important. Very worth the long read. theatlantic.com/magazine/arc…
Dan Hochuli retweeted
How young people think that social media affects their well being - a decidedly mixed picture
Via The Economist
Dan Hochuli retweeted
In terms of content consumption: Instagram live consumption has to be way up, whereas podcast consumption has to be way down
Any other content trends you’ve noticed or predict?
Dan Hochuli retweeted
I’m no epidemiologist and no public health expert. I do believe passionately in science and also in #Factfulness. This man is the global authority on the spread of disease. If you are a leader (in any capacity) watch this. If you are not, watch it too.
Dan Hochuli retweeted
5 Lessons Burger King Learned From the Moldy Whopper. Extremely proud of this one. Thanks @Adweek and @griner to share our story. #marketing #advertising #burgerking #whopper adweek.com/brand-marketing/5…
Dan Hochuli retweeted
Gartner predict that 80% of marketers will abandon personalisation over the next 5 years, because of privacy concerns. linkedin.com/pulse/data-priv…
Dan Hochuli retweeted
Here’s my budget-friendly Content Toolkit
Curation
@paper_li @Google alerts
Brand mentions
@brand24 @Google alerts
SEO & Performance
@semrush
Graphic Design
@canva @Adobe Spark
Community/influencer
@BuzzSumo
Social
@buffer @hootsuite
Writing
@Grammarly
#SEMrushchat
Dan Hochuli retweeted
Always-on #content allows you to be there when the customer decides to convert, says @LogocracyCopy. contentmarketinginstitute.co…
Dan Hochuli retweeted
Wow! China Airport face recognition systems to help you check your flight status and find the way to your gate. Note I did not input anything, it accurately identified my full flight information from my face!
Dan Hochuli retweeted
I can deal with & get out of the way of those who are amoral. It's those who are fanatically moralistic that I find most frightening. They will crush you while believing it's for a good cause. xitter.gq/clairlemon/status/1104…
"It doesn’t matter [what] your cause is...if you can’t think of any realistic limits that you’d set on your behaviour, then moral zealotry has probably tainted your thinking." quillette.com/2019/03/10/mor…
Dan Hochuli retweeted
Everybody talks about great content, but can we say what that is? Yes we can! Let @marktraphagen show you how stonet.co/3markstw
Dan Hochuli retweeted
The buck stops with Zuck? Embattled and in over his head, Mark Zuckerberg should — at least — step down as Facebook chairman wapo.st/2FuIodv?tid=ss_tw-am…
Dan Hochuli retweeted
Advertising geeks, here's a link to a list of the 715 best ads ever:
docs.google.com/spreadsheets…
#TheWorldCupOfAds
Dan Hochuli retweeted
The main issue with"digital"advertising these days is we've made so many incredibly dumb assumptions.
-Unless you click NOW it's failed
-Targeting is essential.The more precise the better
-Good Creative is a luxury we can't afford
-Smaller units=more efficient
All totally WRONG
Dan Hochuli retweeted
Google spills that content length is NOT an indicator of its level of quality. ❤️ Read more via @mattgsouthern. bit.ly/2QCdHEy #SEO
Dan Hochuli retweeted
Revenue generated each hour:
Apple $29.1 million per hour
Amazon $26.2 million per hour
Google $15.6 million per hour
MSFT $13.5 million per hour
Intel $8.9 million per hour
FB $6.4 million per hour
NFLX $1.9 million per hour
@jonerlichman
