Louise Robb

Back when MTV was abandoning music videos for reality TV and the internet was a place none of us really understood, we made a habit of putting ourselves in front of a camera with a silly idea, throwing it to the dogs of the world wide web, and seeing where it took us. Before then, a homemade, rudimentary music video like this couldn't have dreamed of winning a Grammy, and we aren't positive, but we're pretty sure that in today's internet age, it wouldn't have a chance either. But "Here It Goes Again" happened because at just the right time, with just the right amount of internet literacy, four guys in dandy suits with eight treadmills and a beginner-to-intermediate grasp on choreography (who were bestowed with the immense advantage of having help from the brilliant @bigbadtrish) gave it a go, again and again and again and again.