@Sportico Top 50 SportBusiness Twitter accounts • MSc Economics & Management • SportsBiz • FootballFinance
Poland
Joined January 2015
- Tweets29.6K
- Following990
- Followers31.8K
- Likes16K
Łukasz Bączek retweeted
Sporting apparel is the largest source of sponsorship spend in European sport, worth more than double any other category.
Across a European sponsorship market worth €20.5bn in 2025, the top 10 categories account for a little under two fifths of the total.
Our first 𝗘𝘂𝗿𝗼𝗽𝗲𝗮𝗻 𝗦𝗽𝗼𝗻𝘀𝗼𝗿𝘀𝗵𝗶𝗽 𝗥𝗲𝗽𝗼𝗿𝘁 draws on close to 50,000 deals gathered and contextualised by our research team.
The NBA generated roughly $14.5 billion in revenue during the 2025-26 season, while the 30 teams collectively made $13.7 billion, or $456 million per club sportico.com/feature/how-nba…
Łukasz Bączek retweeted
🟦 Sokin makes its debut on the sleeve of Chelsea shirts.
🟦 Sokin makes its debut on the sleeve of Chelsea shirts.
Łukasz Bączek retweeted
🟦 There has been a notable degree of churn in the sleeve sponsorship asset, with WhaleFin, BingX, Fever, Live Nation and FPT all appearing in the position over the past four seasons. The last long-term sponsor was Hyundai.
◾WhaleFin
◾BingX
◾Fever
◾LiveNation
◾FPT
◾Sokin🆕
The company recently announced a multi-year partnership with ManUtd as the club's Official Global Business Payment Solutions Partner. One of Sokin’s strategic goals for 2026 was to significantly expand its operations in North America, as well as in Asia, the ME, and South America
🟦 There has been a notable degree of churn in the sleeve sponsorship asset, with WhaleFin, BingX, Fever, Live Nation and FPT all appearing in the position over the past four seasons. The last long-term sponsor was Hyundai.
◾WhaleFin
◾BingX
◾Fever
◾LiveNation
◾FPT
◾Sokin🆕
Łukasz Bączek retweeted
🚨Chelsea has announced a multi-year partnership with Sokin - a global firm operating in the embedded finance & payments sector - which will become the club’s sleeve sponsor. Sokin will be named a Principal Partner and Official Business Payments and FX Partner of CFC & CFC Women.
Łukasz Bączek retweeted
Soccer sponsorship news: McDonald's won't renew its decades-old FIFA deal. CFO Ian Borden said on an earnings call that while the 2026 World Cup "provided a lift to the business ... [it] underperformed versus our expectations." (h/t @Adweek)
adweek.com/brand-marketing/m…
The agreement will include brand exposure on the sleeve for three seasons. I still need to determine the sponsorship amount.
🚨Chelsea has announced a multi-year partnership with Sokin - a global firm operating in the embedded finance & payments sector - which will become the club’s sleeve sponsor. Sokin will be named a Principal Partner and Official Business Payments and FX Partner of CFC & CFC Women.
Newcastle United has agreed a multi-year partnership with Corpay, Inc., a global leader in foreign exchange (FX) and international corporate payments. The deal names Corpay’s Cross-Border business as the club’s Official FX and Cross-Border Payments Partner.
Chelsea's partnership with GAC marks another step in the Chinese automaker's expansion into the European market. In previous years, Chelsea held negotiations with Chery International regarding a sleeve sponsorship deal, but without success.
Premier League front-of-shirt gambling sponsor ban ‘barely scratched the surface’, study finds nytimes.com/athletic/7708262…
Audit regulator takes control of inquiry into Man City accounts ft.com/content/eb8c6c38-3362…
Łukasz Bączek retweeted
⚖️ 𝗗𝗲𝗯𝘂𝗻𝗸𝗶𝗻𝗴 𝗠𝗮𝗻 𝗖𝗶𝘁𝘆’𝘀 “𝗶𝗿𝗿𝗲𝗳𝘂𝘁𝗮𝗯𝗹𝗲 𝗲𝘃𝗶𝗱𝗲𝗻𝗰𝗲”
A 5,800-word article that relies on the leaked emails & the 2020 CAS decision to explain why no person of sane mind and rudimentary intelligence would buy Man City’s defence.
Link below.
Łukasz Bączek retweeted
The Esk has a new home. The same independent analysis of football's money, owners and rules, now organised so you can find it: nearly 1,000 articles by topic, club, owner and case, plus new hubs on Everton, Chelsea, the Man City case and the IFR.
theesk.org