Sports Marketing Professional, Entrepreneur, cycling & recreational softball enthusiast. #Tweets are my own opinions. Wabi-Sabi Insta @Mat_Lunsford
Fort Worth - Dallas, Texas
Joined November 2011
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The sheer number of quarter-zips at sports conferences is incredible.
Being at #TEAMS26 this week has me convinced there’s a massive sponsorship category sitting wide open:
The quarter-zip.
The unofficial sports conference uniform.
Plant A Flag @unrlco @rhoback @petermillar
Mathew Lunsford retweeted
Things you learn in Texas:
1. The guy in the F-150 is worth a lot more than the dude in a Mercedes.
2. The small business owner from a state school is smarter than the majority of Ivy League grads.
3. There’s more racism in Connecticut country clubs than in rural honky-tonks.
4. Rednecks are more honorable than investment bankers.
5. The man who looks like he can’t afford the tab could buy the building.
6. They don’t ask for a deck before the meeting.
7. Prep school is where they send the problem kids.
8. If he’s wearing dusty boots, a 2XL Magellan shirt, a gold Rolex, and has a bulletproof case on his iPhone 12, you’ve already lost the negotiation.
9. “How’s business?” is a real question. “What do you do?” is a New York question.
10. Tips are bigger and egos are smaller.
11. A handshake still closes deals that a term sheet would kill.
12. The wealth is in real estate, oil, or a company nobody in Manhattan has ever heard of.
13. Your wife or daughter will never struggle finding help to change a tire.
14. Nobody asks where you went to college.
15. A weekend invitation to their ranch makes you part of the family.
👀👀 ice cream machines still broken though 😂😂
McDonald's has created the McDonald's Media Network (think ads on digital menu boards, such as one for Geico). The company believes that the media network could be a $1 billion business systemwide over time, with few costs, complexity, or disruption. $MCD
Mathew Lunsford retweeted
Rep. Thomas Massie is on the brink of securing a huge win for small farmers.
His PRIME Act is officially included in the 2026 Farm Bill.
If this passes, it will deliver a blow to Big Ag’s stranglehold on the meatpacking industry.
“This would make it easier for local farmers to sell directly to local consumers using a local slaughterhouse.”
How?
It would cut the USDA out of inspections for local processing facilities.
“You don’t need the USDA to inspect a facility that has seven employees.”
“So what I’ve proposed is that you could just have the local health inspection… inspecting these slaughterhouses.”
“As long as you don’t cross state lines, you shouldn’t need the federal government’s involvement in this processing.”
“The good news is, I got that in the Farm Bill.”
@RepThomasMassie
Mathew Lunsford retweeted
New @PGATOUR CEO Brian Rolapp takes another page from his NFL experience by teaming up with NFL Films to do what they do best. Interesting from a business perspective — but also just generally cool content.
Mathew Lunsford retweeted
A bakery owner in Texas brought in $88,000 in a month just selling cinnamon rolls 😮… a major part of her success was creating quality social media content versus outsourcing it to food influencers
Cool to see entrepreneurs succeed like this by putting in work
Social media can be an incredible tool for small business if leveraged properly
Mathew Lunsford retweeted
🌱 Farmers First
Today @SecRollins, alongside @SecKennedy and @DrOzCMS announced a $700 million Regenerative Pilot Program to help American farmers adopt practices that improve soil health, enhance water quality, and boost long-term productivity, all while strengthening America’s food and fiber supply.
Mathew Lunsford retweeted
WHEN TYSON SHUTS DOWN, TOWNS DIE.
WHEN RANCHERS SELL DIRECT, COMMUNITIES LIVE.
WE’VE SEEN THIS MOVIE IN KANSAS, IDAHO, TEXAS, NEBRASKA.
ONE PLANT CLOSES AND A WHOLE COUNTY GETS WIPED OUT.
SAVE BEEF, SAVE AMERICA.
BUY LOCAL 🇺🇸 BeefMaps.com
Mathew Lunsford retweeted
30 for 30 ‘Boo-Yah: A Portrait of Stuart Scott’, chronicles the trailblazing ESPN anchor who broke barriers, brought hip-hop culture to SportsCenter and inspired millions through his career and courageous battle with cancer.
Premieres December 10 at 9PM ET on ESPN and the ESPN App 🎥
Mathew Lunsford retweeted
I beg you…..please support independent brands and ranchers. Buy direct from a rancher. 2SRanch.com , we are family owned and operated. We ship nationally.
“In 1970, cattle ranchers earned 70¢ of every consumer beef dollar. Today, they get just 30¢.”
Think you’re choosing between dozens of meat brands at the grocery store? Think again.
Behind all those labels are just four corporations: Tyson, JBS, Cargill, and National Beef/Marfrig.
Together, they control 85% of the U.S. beef market.
That means the same handful of corporations set the prices for ranchers and the prices at the checkout counter—while taking the biggest cut for themselves.
In 1970, cattle ranchers earned 70¢ of every consumer beef dollar. Today, they get just 30¢.
Meanwhile, the “Big Four” are making record profits and settling price-fixing lawsuits worth hundreds of millions of dollars—all while consumers pay more than ever for groceries.
This isn’t real competition. It’s a meat monopoly.
It’s time to enforce our antitrust laws and bring back Mandatory Country of Origin Labeling (MCOOL)—so farmers can earn a fair price and consumers know where their food comes from.
Mathew Lunsford retweeted
@UtahRoyalsFC took the stage with our Derby X girls this morning🤩
#HomeRunDerbyX
To the Hulkster... RIP, Brother. 🇺🇸
Though public views shifted in recent years, your impact is undeniable. A true patriot, icon, and branding legend. From merch to the mania, you made your mark.
You’ll live on in the hearts of millions.
Thanks for the memories. #hulkhogan
