Alfred Mathu

Have you ever wondered who protects your money when you invest in a money market fund? What happens to your money after you make that deposit? Who receives it? Who decides where it should be invested? And who makes sure it is being handled properly? These are important questions, especially when you are entrusting someone else with your hard-earned money. Let me explain something about Money Market Funds that every investor should understand. Money Market Funds are part of a larger investment structure known as 𝐔𝐧𝐢𝐭 𝐓𝐫𝐮𝐬𝐭𝐬. What makes this arrangement particularly interesting is that your money is not left in the hands of one institution to manage everything. Four different parties have clearly defined responsibilities. The first is the 𝐅𝐮𝐧𝐝 𝐌𝐚𝐧𝐚𝐠𝐞𝐫. Suppose thousands of people have contributed money to a particular Money Market Fund. That money is pooled together, and someone has to decide where it should be invested. That is the fund manager’s responsibility. They assess available investment opportunities and decide whether the fund should invest in Treasury bills, government bonds or fixed deposits, among other permitted instruments. So if the fund manager is responsible for making investment decisions, who makes sure investors’ interests are being protected?🤔 That brings us to the second party: 𝐭𝐡𝐞 𝐓𝐫𝐮𝐬𝐭𝐞𝐞. Imagine a fund with 100,000 investors. It would be impractical to bring all 100,000 people together whenever an oversight decision needs to be made. The trustee provides an independent layer of oversight. Its responsibility is to safeguard investors’ interests and ensure that the fund is managed in accordance with its governing documents and applicable requirements. The fund manager makes investment decisions, while the trustee provides oversight. Now, if the fund manager is deciding where the money should be invested, where is that money actually kept? Meet the third party: 𝐭𝐡𝐞 𝐂𝐮𝐬𝐭𝐨𝐝𝐢𝐚𝐧. A custodian is typically a bank responsible for holding the fund’s assets separately from the fund manager’s own assets. This distinction matters. The fund manager makes investment decisions, but does not simply keep investors’ money in its own operational accounts. The custodian handles the safekeeping of the assets and carries out transactions in accordance with the required instructions. This means that the responsibility for managing the investments and the responsibility for holding the assets are separated. Finally, there is the fourth party. You. 𝐓𝐡𝐞 𝐈𝐧𝐯𝐞𝐬𝐭𝐨𝐫. You are the reason this entire structure exists. You contribute your money with the expectation that it will be professionally managed, properly overseen and held under appropriate custody arrangements. Now, think about how these four parties work together. The fund manager could experience financial difficulties. The trustee could be replaced. The custodian could encounter challenges. In each case, the responsibilities are separated, and there are arrangements designed to ensure that one institution’s difficulties do not automatically expose investors’ assets to its own financial obligations. This structure, together with oversight from the Capital Markets Authority, provides important safeguards for investors. This brings me to something I often tell people. If you are just beginning your investment journey, a Money Market Fund can be a very good place to start. One of the biggest benefits of a Money Market Fund is easy access to your money. You can deposit money whenever you have some to invest and withdraw whenever you need it, without locking your money away for a fixed period.

The 3 Principles of Financial Planning

Money Is unforgetful and unforgiving: it never forgets how you treat it. Every impulse purchase, unnecessary loan, postponed investment and unplanned expense leaves a mark on your financial position. You may forget how you spent your salary, but your bank balance will eventually remind you. Think about it. You receive your salary, settle a few bills, send money to family, go shopping and treat yourself. Then come the weekend outings, unexpected expenses and purchases you had not planned for. Before long, you are counting the days to your next payday. Now imagine repeating that cycle for five or ten years! Your salary may have doubled. You may have received several promotions. Yet, your savings remain modest, your investments are limited and your debts continue to follow you How does someone earn more but make so little financial progress? Often, the problem is what happens to the money once it arrives. One of the biggest financial traps is lifestyle inflation. The problem begins when your lifestyle consumes every additional shilling, leaving little room to build financial security. Start by reviewing your last three months of bank and M-Pesa transactions. Identify where your money goes, which expenses add little value and what needs to change. Give your income a clear structure. Account for your essential expenses, debt repayments, savings, investments and personal enjoyment. Make saving and investing deliberate commitments rather than activities you only consider when money is left over. You do not need to start with a large amount. What matters is having a realistic plan and being consistent with it. Remember, the same way repeated poor decisions can weaken your finances, consistent good decisions can strengthen them. You cannot recover the money you spent yesterday, but you can decide what happens to the money you receive tomorrow.

Approximately 15 years ago, I met a woman who was determined to give her twin boys a good start in life by preparing for their university education well in advance. She was interested in a contractual investment plan that would allow her to make regular contributions over time, gradually building a fund that would be ready when the boys reached university age. She was keen to involve her husband in the decision, so she made a request. “Alfred, would you like to come to my house in South C? I would like my husband to listen to this as well so that we can make one decision as a family.” I gladly accepted. The following Saturday, I visited their home and met her husband, who worked at the Central Bank. He had a strong professional and academic background, with exposure to financial matters. I took him through the same presentation I had shared with his wife. He listened carefully and seemed interested. However, when we came to the decision, he asked me to give him about a week. He wanted to think through the figures and decide how much they could comfortably commit. I understood. Financial decisions, especially those involving long-term commitments, deserve careful consideration. A week passed. He did not call. Two weeks passed. Still nothing. His wife eventually called and asked whether I had followed up with him. I called him, and he told me he was still undecided about the contribution amount. He would call me when he was ready. I left it at that. But this is where the story takes an interesting turn. About two or three months later, his wife contacted me again. This time, she wanted us to meet in town, just the two of us. When we met, she told me something I have never forgotten. “Alfred, I wanted my husband involved because I believed that with his input, we could do something more substantial for the children. But since we are taking too long to make a decision, I have decided to start with what I can afford.” She had made up her mind. She wanted to open an investment plan for each of her sons. She committed 12,500 per month for each child, bringing her total monthly contribution to 25,000. We completed the paperwork, and the two investment plans were put in place for a ten-year period and requested that the arrangement remain confidential between us for the time being Ten years later, the decision she made that afternoon would speak for itself. By the time the boys were preparing to join university, their investment plans had matured. She had contributed a total of approximately 3,000,000 over the ten years, and the two plans paid out a combined 5,000,000. The most interesting part of this story happened afterwards. She invited me to meet her and her husband at Java House. When her husband saw me, he immediately remembered our first meeting. His wife then reminded him of the conversation they had had 10 years earlier. She explained that when the decision had taken too long, she had approached me privately and started the plans for their two boys. You can imagine what was going through his mind! What happened next impressed me even more. The wife requested that the proceeds be paid into their joint account. She explained that she wanted their sons to experience their father taking the lead in making the arrangements for their university education. She did not want the boys to feel that their father had been left out of something so important. That was a remarkable gesture. The lesson I want you to take from this story is simple: Financial knowledge only becomes valuable when you put it into practice. Knowing the importance of investing means little if you never take the first step. You may have financial goals you have been thinking about for years. What matters now is turning those intentions into action. If you are unsure where to begin, let us have a conversation. I will gladly help you explore your options and put a practical plan in place.

One of the most expensive financial mistakes a parent can make is waiting until their child is ready for university to start thinking about how to pay for it. By then, the dream is clear. The child has worked hard, the university has been identified, and the family is ready to take the next step. But there is one problem: 𝐭𝐡𝐞 𝐦𝐨𝐧𝐞𝐲 𝐫𝐞𝐪𝐮𝐢𝐫𝐞𝐝 𝐭𝐨 𝐦𝐚𝐤𝐞 𝐭𝐡𝐚𝐭 𝐝𝐫𝐞𝐚𝐦 𝐚 𝐫𝐞𝐚𝐥𝐢𝐭𝐲 𝐡𝐚𝐬 𝐧𝐨𝐭 𝐛𝐞𝐞𝐧 𝐩𝐫𝐞𝐩𝐚𝐫𝐞𝐝. Parents know their children will eventually need an education. What many do not appreciate is the amount of money required to finance that education, particularly when a child wants to pursue a specialised course such as medicine or engineering. The mistake is not necessarily failing to afford the education. It is failing to prepare for the cost early enough. Think about it this way. When a child is born, a parent has approximately 18 years before university enrolment. Those years are not just a countdown to school admission. They are an opportunity to build a fund towards a clearly defined goal. This is where financial planning changes the conversation. Instead of asking, “Where will I get the money when my child is ready for university?” the better question is, “𝐖𝐡𝐚𝐭 𝐦𝐮𝐬𝐭 𝐈 𝐬𝐭𝐚𝐫𝐭 𝐝𝐨𝐢𝐧𝐠 𝐭𝐨𝐝𝐚𝐲 𝐭𝐨 𝐞𝐧𝐬𝐮𝐫𝐞 𝐭𝐡𝐞 𝐦𝐨𝐧𝐞𝐲 𝐢𝐬 𝐚𝐯𝐚𝐢𝐥𝐚𝐛𝐥𝐞 𝐰𝐡𝐞𝐧 𝐦𝐲 𝐜𝐡𝐢𝐥𝐝 𝐧𝐞𝐞𝐝𝐬 𝐢𝐭?” When I advise parents on education planning, I encourage them to establish a target, determine their investment horizon and identify a structured way to accumulate the required funds. If the goal is to have 10,000,000 million available in 18 years, the plan must account for the amount required, the time available and the effect of inflation. The cost of education today may not be the cost of education 18 years from now. The earlier you begin, the more time you have to build the fund gradually. You also have more room to adjust your contributions as your income grows and your circumstances change. But there is another consideration that parents must not overlook. A good education plan must account for what could go wrong, not just what you hope will go right. Imagine a parent who has been consistently setting money aside for a child’s education. Then, along the way, the parent experiences a disability, a critical illness or dies before the target is reached Without appropriate financial protection, years of disciplined saving could be disrupted, leaving the child’s education exposed to circumstances beyond the family’s control. Now, what if your child is already in primary or secondary school and you have not started? My advice is simple: 𝐬𝐭𝐚𝐫𝐭 𝐧𝐨𝐰. You may not have the same amount of time as a parent whose child has just been born, and achieving the same target may require substantially larger contributions. But delaying further only reduces the time available to prepare. Your child should not have to abandon a well-earned opportunity simply because the financial preparation began too late. Your child’s education deserves a plan, not a last-minute scramble.

A man cannot make more money than his level of information. The more you know, the more you earn.

To be successful you must overcome two things: The fear of failure and the urge for fast results.

The polished shoes, the expensive perfume and the impressive job title may tell you that someone is doing well. Their bank balance, outstanding loans and investment portfolio might tell a very different story. Look closely at some of your salaried friends. They dress well. Their suits are sharply pressed, their dresses are elegant, and they smell of the finest perfumes. They drive to work, attend meetings and carry themselves with the confidence of people who appear to have their finances in order. From the outside, they seem to be doing well. But look a little closer. Some are knee-deep in debt. Their salaries arrive with several claims already waiting: a bank loan, a car repayment, rent, school fees, mobile loans and money owed to friends. They have little in savings and barely any investments to their names. Yet, because a salary arrives every month, they feel financially secure. Until the salary runs out. The last week of the month becomes a struggle. Unexpected expenses trigger panic. Borrowing becomes a temporary solution, and the next payday offers relief before the cycle begins again. This is the uncomfortable reality of financial sickness: you can look financially successful while your finances are quietly falling apart. Imagine working for twenty years, earning progressively better salaries, only to reach a point where losing your job means you cannot maintain your household for even three months. What exactly have those twenty years of earnings built? This is why I encourage people to look beyond their salaries and examine what remains after the money has done its work. How much debt have you accumulated? What savings have you built? What investments are growing in your name? How prepared are you for retirement? If your income stopped today, how long could you maintain your lifestyle without borrowing? One statement I hear repeatedly is that budgeting is impossible unless you earn a certain amount. “You cannot budget on that salary!” Someone earning 30,000 says they cannot budget. Another earning 80,000 says the same thing. Sometimes, even someone earning 200,000 insists that their income is too small to accommodate a financial plan. There is a difference between earning too little to comfortably meet your essential needs and spending without a clear understanding of where your money goes. A budget will not magically make an inadequate income sufficient. It will however help you see your situation clearly. It can reveal whether your essential expenses exceed your income, whether your lifestyle has become too expensive, whether debt repayments are consuming too much of your salary and where adjustments may be possible. Without that information, you are making financial decisions in the dark. You cannot solve a problem you refuse to examine. Saying that you cannot budget because you do not earn enough is a convenient justification for avoiding the exercise altogether. The first step towards financial wellness is acceptance you must be willing to admit that you have not managed your money well, that your debt has become excessive, that you have neglected saving and investing, or that your spending habits are working against your long-term goals. There is no wisdom in continuing down a path that has consistently produced results you are unhappy with simply because it is familiar. If your current way of managing money is not giving you the life you want, why are you so determined to keep doing things the same way? You sought education to improve your career. You seek medical attention when your health requires it. There is equal value in seeking guidance when you need to strengthen your financial position.

What is one lesson your parents taught you that has shaped the person you are today? And for those raising children, what is one lesson you hope your children will never forget? Share it in the comments. You never know who needs to hear the lesson you have to share.

DID YOU KNOW? No one can destroy iron, but its own rust can. Likewise, no one can undermine your financial future quite like your own financial habits can. Just as rust slowly eats away at iron, poor spending habits, delayed investments and a lack of financial discipline can gradually erode the wealth you could have built. Protect your financial future by changing the habits that threaten it.

I made one financial decision in 1998 and i have stuck with it ever since. Here is what you can learn from my experience. In 1998, I made a decision that has shaped how I manage my money to this day: I committed a portion of my regular income to investments. Over the years, my income has changed, my responsibilities have evolved and different financial priorities have emerged. But one principle has remained constant. Whenever I earn, a portion of that income is set aside to build my financial future. When I first started investing, I did not have a crystal ball. I could not predict what the markets would do, how the economy would change or what opportunities the future would bring. What I could control was how much of my income I committed to investing and whether I would remain consistent. I made a decision to invest approximately 30% of my income and stick with it. At the time, I could have found plenty of reasons to do otherwise. I could have waited until I was earning more. I could have convinced myself that I would start investing once my expenses reduced or life became more comfortable. There would always have been a reason to postpone it. Instead, I made investing part of my financial routine. People often focus too much on finding the perfect moment to invest and too little on developing the habit of investing consistently. They wait for a salary increase, a financial windfall or the moment when they finally feel they have enough money. Meanwhile, months and years pass, and investing remains something they intend to do rather than something they actually practise. My approach has been to make investing a regular commitment. This does not mean that life never presents competing demands. It means that investing has a place in my financial priorities, and I make deliberate efforts to maintain that commitment. In 2023, an investment I had started building towards in 1998 matured. After 25 years, I had reached an important milestone. But the maturity of an investment presents another decision: what happens next? I chose to reinvest the proceeds rather than simply absorb them into my lifestyle. That decision reflected the same principle that had guided me from the beginning: I wanted my money to continue serving a purpose beyond the present. 𝐈 𝐞𝐧𝐜𝐨𝐮𝐫𝐚𝐠𝐞 𝐲𝐨𝐮 𝐭𝐨 𝐬𝐭𝐚𝐫𝐭 𝐰𝐡𝐞𝐫𝐞 𝐲𝐨𝐮 𝐚𝐫𝐞, 𝐛𝐮𝐭 𝐦𝐚𝐤𝐞 𝐢𝐭 𝐚 𝐡𝐚𝐛𝐢𝐭 Everyone’s financial circumstances are different. Not everyone can allocate the same percentage of their income to investments, and the right amount will depend on your present circumstances. The question I would like you to consider is this: 𝐇𝐚𝐯𝐞 𝐲𝐨𝐮 𝐦𝐚𝐝𝐞 𝐢𝐧𝐯𝐞𝐬𝐭𝐢𝐧𝐠 𝐚 𝐫𝐞𝐠𝐮𝐥𝐚𝐫 𝐩𝐚𝐫𝐭 𝐨𝐟 𝐡𝐨𝐰 𝐲𝐨𝐮 𝐦𝐚𝐧𝐚𝐠𝐞 𝐲𝐨𝐮𝐫 𝐢𝐧𝐜𝐨𝐦𝐞, 𝐨𝐫 𝐚𝐫𝐞 𝐲𝐨𝐮 𝐬𝐭𝐢𝐥𝐥 𝐰𝐚𝐢𝐭𝐢𝐧𝐠 𝐟𝐨𝐫 𝐭𝐡𝐞 𝐫𝐢𝐠𝐡𝐭 𝐭𝐢𝐦𝐞 𝐭𝐨 𝐛𝐞𝐠𝐢𝐧? Your financial future is shaped, in part, by the decisions you make repeatedly. If you would like help developing an investment strategy that reflects your own circumstances and financial goals, I invite you to book a financial wellness session with me.

Your salary needs a plan before your expenses take over. Rent, school fees, family responsibilities and lifestyle will always compete for your money. Without a clear budget, you may find yourself earning every month but making little progress financially. I believe every shilling should have an assignment: some for emergencies, some for investments, some for your future, and some to enjoy today. Give your money direction, or your expenses will give it one. The question is simple: Are you telling your money where to go, or wondering where it went?

I met a young lawyer who had taken a mortgage to acquire a Ksh.16,000,000 property but his rental income was only Ksh.72,000 a month. Despite owning a valuable asset, he was struggling financially! After looking at the numbers, I advised him to consider a difficult decision: selling the property before the situation became worse. Here's a lesson every property investor should understand: owning an asset worth millions doesn't automatically mean you're building wealth. The numbers must make sense. Your investments should support your financial goals, not put your financial stability at risk. If you were in his position, would you sell or hold on to the property?

Have you ever checked your M-Pesa balance, only to realise that the money you had a few days ago has almost disappeared? You look at your phone in disbelief. The balance was healthy just the other day. Now you are staring at a few hundred shillings, wondering what happened. The strange thing is that you cannot remember doing anything major with the money. You haven’t bought a car, paid school fees or made any significant purchase. Just a few transactions here, a few purchases there, some money sent to a friend, a little shopping, lunch, transport and perhaps a weekend outing. Nothing that felt particularly expensive. Yet somehow, the money is gone. It is almost as though it evaporated straight from your M-Pesa account, leaving no trace of where it went. And you are left asking yourself, “Hii pesa ilienda wapi?” You have probably heard people say, “Pesa hujitafutia kazi.” Money always seems to find something to do. And that is precisely the problem. Money will always find somewhere to go if you don’t decide where it should go first. There will always be another bill to pay, something to buy, someone to help or an opportunity to spend. By the time you remember your savings and investment goals, there may be very little left to work with. If you are keen you will see this pattern. Someone receives their salary with every intention of saving and investing that month. They start by paying a few bills, handle some personal expenses and attend to the things that cannot wait. As the days go by, more expenses appear. Then one day, they check their phone and wonder how a seemingly comfortable balance became a double-digit figure. This is why I encourage people to 𝐢𝐧𝐯𝐞𝐬𝐭 𝐟𝐢𝐫𝐬𝐭, 𝐭𝐡𝐞𝐧 𝐬𝐩𝐞𝐧𝐝 𝐭𝐡𝐞 𝐛𝐚𝐥𝐚𝐧𝐜𝐞. Before your income arrives, decide how much needs to go towards your savings, investments, emergency fund and other financial goals. Once the money comes in, allocate those amounts before everyday expenses begin claiming their share. The amount will depend on your income, responsibilities and goals. I recommend 25%, but you may start with 10%, 20% or whatever is realistic for your circumstances. What matters is making the decision deliberately and sticking to it. You should also pay attention to where the rest of your money goes. Review your M-Pesa statements and bank transactions. You may discover that several small, ordinary expenses are taking up a significant part of your income. Once you can see the pattern, you can decide what needs to change. You don’t have to stop enjoying your money. You simply need to make sure that your present lifestyle does not consume everything you could be using to build your future. 𝐈𝐟 𝐲𝐨𝐮 𝐝𝐨𝐧’𝐭 𝐠𝐢𝐯𝐞 𝐲𝐨𝐮𝐫 𝐦𝐨𝐧𝐞𝐲 𝐚𝐧 𝐚𝐬𝐬𝐢𝐠𝐧𝐦𝐞𝐧𝐭, 𝐲𝐨𝐮𝐫 𝐞𝐱𝐩𝐞𝐧𝐬𝐞𝐬 𝐰𝐢𝐥𝐥 𝐡𝐚𝐩𝐩𝐢𝐥𝐲 𝐠𝐢𝐯𝐞 𝐢𝐭 𝐨𝐧𝐞. I invite you to a one-on-one financial review where we can examine your income, spending habits, financial obligations and existing investments, identify possible leaks and explore suitable investment options aligned with your goals.

Making money is only the first step towards financial success. The real question is: what happens to your money after you earn it? Many people work hard, earn salaries, run businesses and generate income for years, yet struggle to achieve their financial goals. The challenge often lies in what happens between earning the money and building lasting wealth. I believe money must go through three important stages: 1. MAKE MONEY — Build Your Income Whether you earn a salary, run a business or have multiple income streams, generating income gives you the resources to work towards your financial goals. But earning more money alone does not automatically translate into financial security. 2. MANAGE MONEY — Give Every Shilling a Purpose This is where financial planning becomes essential. You need to understand how much you earn, where your money goes, what your priorities are and how your spending aligns with your goals. Effective money management involves budgeting, controlling unnecessary expenses, managing debt, building an emergency fund and making informed financial decisions. 3. MULTIPLY MONEY — Put Your Money to Work Once you have a structured financial plan, the next step is to build your investments. Through consistent saving, appropriate investment choices, diversification and long-term planning, you can work towards growing your wealth and creating financial independence. But there is one more thing that matters: the information behind your financial decisions. Financial decisions based on hearsay, social pressure and unverified claims can take you away from your goals. Research, reliable information and professional financial guidance can help you make decisions that serve both your present needs and your future ambitions. This is why financial literacy and financial planning matter. You need a clear understanding of your current financial position, a strategy for managing your resources and a roadmap for achieving your goals. Your money should do more than sustain your lifestyle today. It should also help you build security for tomorrow. Remember: Make money. Manage money. Multiply money. Which stage are you focusing on right now: making more money, managing what you earn or multiplying it through investments?

One of the most important questions you should ask yourself before making an investment is this: What am I building towards? Are you preparing to educate your children, buy a home, secure your retirement or create financial independence for your family? Whatever your goal, having a clear destination changes the way you approach investing. When you know what you are working towards, it becomes easier to remain disciplined. You begin to see your monthly contributions as part of a bigger plan. The money you invest today has a purpose, and that purpose can help you resist the temptation to spend it on something that offers immediate satisfaction. This discipline becomes especially important when markets fluctuate. There will be periods when returns disappoint, when another investment appears more attractive or when you are tempted to abandon your strategy because progress feels too slow. Without a clear goal, it is easy to lose direction. With one, you have a reason to review your decisions carefully rather than react to every change. Compounding allows returns to generate further returns, helping your investments build momentum over the years. The longer your money remains invested, the more opportunity it has to work for you. This is why I encourage people to begin with their financial goals before choosing where to invest. Your goals help determine how much you need to invest, how long you have to achieve them and how much risk you can reasonably take. You do not have to build wealth overnight. You need a clear plan, investments suited to your circumstances and the discipline to remain committed while reviewing your progress along the way. Wealth creation is a journey of intentional decisions repeated over time. Know what you are building, give your investments time to grow and let consistency do its work. Do you have clear financial goals but aren’t sure how to turn them into an actionable investment plan? Let’s have a one-on-one session to define your goals, establish your priorities and map out the steps to achieving them.