Project Heartbeat

I still wish someone could explain this to me. Why is it that an account with 5~6k followers can get 10k likes on a post about my game - while when *I* post about it, I am lucky to get 300 likes? And I have 50k+ followers. Are all my followers dead? This same thing happened during the entire time we were trying to drum up public support for "Alice: Asylum" - all that art, design, and other effort was essentially lost to the void. Why it frustrates me: In terms of the sort of response a publisher would want to see as a measure of the IP's potential, there was practically nothing. But to this day when a random X/Insta account posts up a video montage - it blows the doors off. What gives? PS: No shade toward those who pull these kind of numbers. More power to you. But I do wish some of that power could have been shown in response to the effort we made trying to get a 3rd game made 🤷