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As of today (September 22nd) summer is officially over.
Rockstar promised that GTA 6ās marketing would kick off during this period. I think itās safe to say that they were NOT lying. In total this summer, we got:
ā The cover art reveal, alongside pre-orders and Ultimate Edition details.
ā 92 screenshots.
ā 19 artworks (when including all of the vinyl teasers/exclusive covers.)
ā 27-minute long Extended Look consisting of raw gameplay.
ā An exclusive, thorough Dazed Autumn cover magazine, featuring interviews from multiple developers, street artists, leaders and fashion designers working on the game.
ā Multiple, lengthy hands-off previews from both journalists and creators, revealing *hundreds* of new details and breaking down various game mechanics and systems.
ā Various billboards advertising both the Extended Look as well as the original soundtrack album.
ā Two GTA 6 themed limited edition DualSense controllers were announced at State of Play.
ā An original soundtrack album reveal, including the release of 6 singles from some of the worldās largest artists.
ā The approval of IRL marketing plans that set the stage for GTA 6 to take over Miami, with the construction of one āWelcome to Vice Cityā sign already under construction to be put atop of the Kaseya Center.
ā A GTA 6 themed booth at Tokyo Game Show 2026, where the Extended Look was shown in an immersive theatre with haptic feedback, as well as exclusive merchandise being given out to guests.
I was expecting a lot from Rockstar and somehow theyāve still managed to blow me away. Iām aware that sounds dramatic, but, I donāt think that anybody was expecting 27-minutes of gameplay premiering on Netflix, a 34 track album consisting of original music created by the worldās biggest artists, in-depth previews from creators/outlets who weāre shown HOURS of gameplay footage etc.
Personally, I donāt see how anybody couldnāt be pleased with GTA 6ās launch marketing push this far. It definitely took awhile to get started, but itās here now, and WOW.