Measure People not Pageviews. Next Generation Marketing Software

Cambridge, MA
Joined January 2009
Lifecycle Marketing and Touchpoints: Variables http://goo.gl/fb/0r4DI
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Performable retweeted
Bad usability often gets in the way of testing for usefulness. I recommend starting with quick usability iterations 1st.
Performable retweeted
Performable’s Got Game – And They’re Playing For Keeps http://bit.ly/hpzIqc cc: @dcancel @performable
register here: http://bit.ly/gSfg3f for Wednesday's customer lifecycle + social media marketing webinar w/ @bokardo of @Performable and me
Performable retweeted
Working from the awesome new @performable office in Cambridge, MA. (on Green St, right near Central Square)
Guess what we have in @performable now ... (hint: http://bit.ly/e2hWGJ) #PSYCHED #measure
Have questions on setting up *actionable* web analytics? Ping me, happy to help, regardless of what you're using.
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Performable retweeted
And a high five to @dcancel! RT @digitalalex 4 tests later, doubled conversions... Used @performable to build them. Hat tip to @fortin
Performable retweeted
If you are completely serious about optimizing your return on marketing efforts, then why don't you at least try @Performable
Increase Conversions by 123% with @Performable Web Analytics http://cot.ag/hkLhvx
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Performable retweeted
6 Companies I Would Buy If I Could - @WorkingPoint - @Skype - @MailChimp - @Kayako - @Performable - @Stormpulse
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5 Tips to Increase Newsletter Sign-ups! @Performable http://cot.ag/bklIxg
Reverse the curse is so 2004. Reverse the funnel is what is in! #boston @performable & @compete webinar
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Performable retweeted
A revolution in internet marketing & analytics is underway. An interesting & creepy revolution. /cc @flowtown @rapportive @performable
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Performable retweeted
Starting to share the new @performable analytics product with folks...it's quite different from what you're used to. :)
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Joshua Porter @Performable explains how User Testing can save your life and how some testing is better than no testing http://bit.ly/ab481g
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Performable retweeted
Nice work by @jrachwalski A/B testing a download page, ask for details vs download button http://url.ie/7otl Results were as expected.
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We want to meet you. Join us @Performable for MHT's Demo Night in Boston! Next Thursday 5:30-7:30pm http://cot.ag/dn8gW3
Performable retweeted
I love when theory=practice: what I'm blabbing on about at conferences is what we're building at @performable. Can't wait 4 release.
Discussing "Referral Metrics" by giving your best insights you could win @performable @kissmetrics prizes #leanstartup http://bit.ly/c7zoP8
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