Professor Jana Bowden (@ProfConsumers) header
Professor Jana Bowden (@ProfConsumers) profile picture

MQU Professor - Consumer Psychology & Marketing research | Stanford Uni Top 2% marketing researcher | Media Commentator | Consultant | Solo-Mum | Views my own

Macquarie University Australia
Joined February 2020
This is a catastrophic day for thousands of employees who now face a very uncertain immediate future. For customers it signals a changing of the guard in Australian retail. Pre-announcement #DavidJones was empty. Post-announcement what will this space look like next? #retail
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Turns out David Jones, Hornsby was running a Stanley bottle sale which wasn’t a sale. Absolute scenes. Hoards of shoppers. Bait and switch. One tiny table marked 40% off. The rest full priced and not signed. Many disappointed shoppers at the checkout. #DavidJones #Retail
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This juju x Pandora free plush keychain is getting out of hand. Free with a spend of $120 at #Pandora, the ‘rare’ pink juju is being resold on eBay for $300+ FOMO in full flight 📌 Anxiety 📌 Social pressure 📌 Hyped and orchestrated by a limited collaboration release #retail
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Spend $150+ Gift Card promotion at David Jones, Hornsby today. 📌 It’s enticing But… 📌 Is it fair and ethical to encourage consumers to spend when the gift card is not viable after 30 days? …and that’s best case scenario if policy does not change. #DavidJones #retail
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David Jones, Hornsby today. Gift card promotion. Really? Spend $150 to $600, get a gift card. 1 month to redeem. 📌 DJs already stopped selling gift cards on Saturday 📌 Risky. Customers might get gift cards that are hard to redeem if/when policy changes #DavidJones #retail
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🚨 Consumers beware 🚨 Even reputable stores are selling fake and potentially dangerous squishies and NeeDoh’s. #IGA Supermarket, West Pymble ⬇️ today 📌 Check the packaging 📌 Check the product feel 📌 Check the Schylling website It’s a minefield out there. #NeeDoh #retail
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🚨 Consumers beware 🚨 Even reputable stores are selling fake and potentially dangerous squishies and NeeDoh’s. #IGA Supermarket, West Pymble ⬇️ today 📌 Check the packaging 📌 Check the product feel 📌 Check the Schylling website It’s a minefield out there. #NeeDoh #retail
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Did my shop at David Jones, Macquarie which put out sales trestles the good ol’ fashioned way. Clearance tables reminded me of the early 2000’s - I used to line up outside at my local in SA for the annual sales rush along with half the city. #DavidJones #nostalgia #retail
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The sales tables are working to get customers in the door at David Jones, Macquarie #DavidJones #retail
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Peak hour late night shopping #DavidJones Chatswood. Has news of the collapse frightened consumers off in the middle of the peak festive season trade? It’s not inconceivable that David Jones may disappear as a part of the Australian vernacular in the future. #retail
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