This is a catastrophic day for thousands of employees who now face a very uncertain immediate future.
For customers it signals a changing of the guard in Australian retail.
Pre-announcement #DavidJones was empty. Post-announcement what will this space look like next?
#retail
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55
Turns out David Jones, Hornsby was running a Stanley bottle sale which wasn’t a sale.
Absolute scenes.
Hoards of shoppers.
Bait and switch.
One tiny table marked 40% off.
The rest full priced and not signed.
Many disappointed shoppers at the checkout.
#DavidJones #Retail
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Spend $150+ Gift Card promotion at David Jones, Hornsby today.
📌 It’s enticing
But…
📌 Is it fair and ethical to encourage consumers to spend when the gift card is not viable after 30 days?
…and that’s best case scenario if policy does not change.
#DavidJones #retail
59
David Jones, Hornsby today. Gift card promotion. Really?
Spend $150 to $600, get a gift card.
1 month to redeem.
📌 DJs already stopped selling gift cards on Saturday
📌 Risky. Customers might get gift cards that are hard to redeem if/when policy changes
#DavidJones #retail
1
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Did my shop at David Jones, Macquarie which put out sales trestles the good ol’ fashioned way.
Clearance tables reminded me of the early 2000’s - I used to line up outside at my local in SA for the annual sales rush along with half the city.
#DavidJones #nostalgia #retail
1
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The sales tables are working to get customers in the door at David Jones, Macquarie
#DavidJones #retail
1
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Peak hour late night shopping #DavidJones Chatswood.
Has news of the collapse frightened consumers off in the middle of the peak festive season trade?
It’s not inconceivable that David Jones may disappear as a part of the Australian vernacular in the future. #retail
















