Rob Parks (@RParks31) header
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Marketing Automation Professional, Avid Skier, NY Giants / Boston Bruins Fanatic, Casual Boat Restorer & Lax Enthusiast.

Boston, MA
Joined July 2011
Photo by Rob Parks (@RParks31)Photo by Rob Parks (@RParks31)Photo by Rob Parks (@RParks31)Photo by Rob Parks (@RParks31)
Rob Parks retweeted
BREAKING: OpenAI just dropped GPT-6 ASTRA!!! 🚀✨ We’ve been testing it extensively at @every across coding, writing, and knowledge work. My take: it’s a big upgrade from 5.6-Sol, with some frustrating habits that keep it from matching Fable at the top end. Here’s your vibe check: - The best writing model I’ve tried. It’s fast, produces very little slop, and is easy to steer. It’s a good companion for actually working through the writing I do every day. (Not to mention, it one-shotted the first draft of its own vibe check today!) - The computer use is wild. It can go for hours at a time using complicated apps to get work done. It did the first cut of our Fable 5.1 vibe check video...kind of mindblowing - Impressive 3D games and visualizations. It can make beautiful 3D worlds from a single prompt. I one-shotted a historically accurate rendition of the Battle of Waterloo - It can overcomplicate things. (Especially at higher effort levels.) Ask for a simple interface and you get extra labels, buttons, and features everywhere. It has a habit of turning everything into a landing page. It just doesnt quite match Fable's ability to intuitively understand your prompt and do something delightful (without overcomplicating.) Net Result: If you already live in ChatGPT for Work or Codex and can afford it, it’s an easy upgrade from 5.6-Sol. The biggest proof of Astra's effectiveness at helping you do work is our vibe check. We found out it was launching at 3 AM this morning, and had a 4,000 word vibe check + video done by 2 PM. Not possible without this model. I’m reaching for Astra all day, but Fable 5.1 still gets my biggest tasks. On ambitious builds, Fable is better at understanding what I want and taking it further than I would have thought to ask. State of Play: Astra is launching to Enterprise customers today, and the rest of ChatGPT users over the coming days. Now, both OpenAI and Anthropic have a higher class of models that cost more to use. That changes who gets to use frontier AI and how. It's also a new vector of competition between them: Fable and Astra are priced at the same level. We'll see what that means for adoption in the coming days and weeks. read our full vibe check @every today: every.to/vibe-check/gpt-6-as…
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Barstool Pizza Review - Max and Leo's Pizza (Newton, MA) Bonus Buff's Pub Wing Review
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“Elon is trying to control how people think. That is our job”. 😂😂😂 – at Saint Barthélemy
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25 years ago today. The greatest hockey brawl. xitter.gq/hockeyclip/status/1507…
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I'm excited to share that Bozoma Saint John, CMO at Netflix, will take the virtual #ActivateLive stage for a fireside chat with VP of Demand Generation and Customer Marketing here at Iterable, Tasha Reasor! @Iterable @badassboz #Activate21 #ActivateLive bit.ly/3pGdAIx
Learn how AI can help brands build relationships with customers, by predicting needs and facilitating empathy at scale, from my colleague at Iterable, Bela Stepanova! @Iterable @TechRoundUK #AI bit.ly/391zKzU
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Why on gods green earth is Jalen Hurts not in the game
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See how @Iterable's new AI-powered personalization tool, Brand Affinity™, can help companies maximize retention, nurture customers, and mitigate churn in @MediaPost! @RaySchultz #BrandAffinity #IterableAI bit.ly/2WmWovy
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Brand Affinity™, an intelligent personalization solution powered by Iterable AI, will transform the way marketers identify and intelligently segment customers across channels based on how they feel about your brand. @Iterable #BrandAffinity #IterableAI bit.ly/3naudM5
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Thank you, @ToreyKrug.
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Come join my team of rockstars and start connecting people with the products that bring them joy! It's been an absolutely epic journey so far, you don't want to miss out on what's next. #nowhiring #salesjobs @iterable bit.ly/3mLvgSW
USER SEGMENTATION STRATEGY ADVICE ALERT - check it out!!! #segmentation #personalization #playbook @Iterable bit.ly/35XY2Kn
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We've got not one, but two new guides on lifecycle marketing—catered specifically to email and mobile marketers. Download either edition (or both!) to learn how to personalize the entire customer journey. #EmailMarketing #MobileMarketing @Iterable bit.ly/3ajFJzi
This week, Phiture partnered with Iterable to provide a 3-step process for cross-channel integration, so you can create a seamless experience for your customers. #IterableBlog #marketing #mobile #enablement #customer #CX @PhitureGrowth @Iterable bit.ly/39ExP39
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Need a step-by-step guide on how to prepare your #email marketing #operations for after the pandemic? Jason Sisley, EVP of Strategy at @denaviary, recommends a focus on tone, metrics, and relevance when they're ready to reset! @Iterable @outsidetheaviary bit.ly/337qYOn
Activate Live is less than a week away. If you haven't registered yet, do it now!!! iterable.com/activate. If you have, here are some tips to help you out when you attend. #activate20 @Iterable bit.ly/2YcJhPh