God I feel like a broken record but I can’t help it. NASA is doing so good at fixing the public engagement problem, which is prior lack-thereof. NASA should be omnipresent; there shouldn’t be a day that goes by that even normies don’t see Jared in the news, or a T-38 flyby, or even the big show in November. It’s very evident that the current team, along with Jared, gets this. There’s not been an administrator in decades- maybe even ever, who has both understood this and has actually taken action on it. I’ve said it a million times before but it rings true, NASA is cool, its actually hard to represent it as anything else but that.