here's how you build a 7-figure pipeline in 3 hours: we signed up to attend a fintech event in Denmark. i looked at the attendee list and realized there were a lot of relevant people we should be talking to. so, instead of just showing up at the event, i decided to organize a private dinner. here is how i approached it: > got the opt-in attendee list from the event organizers shortlisted relevant people across prospects, cold connections > started an email campaign inviting them to dinner (10 days before the event) > kept the messaging very simple and coherent with the main event's messaging > picked day 1 of the event because most people would be flying back the next day > aimed for 20 yeses for our 15 seats, expecting some drop-offs > sent a dietary preference form and followed up with emails sharing who else was coming and what we'd talk about > partnered with an industry influencer to co-host the dinner (who also happened to attend the event) > sent reminder emails in the last 1-2 hours and called a few people to make sure they showed up the plan was 15 people, 25 showed up :) (was slightly hard to coordinate with the chef at the restaurant but thankfully they prepped extra food) we kept things casual, everyone shared what they were working on, and agentic AI in finance gave us a natural starting point for the conversation. the dinner lasted around 3 hours and the outcome? 7 figures in the pipeline what i learnt is that, sometimes you can just do things, you just need to be extremely vigilant on who all are attending the event, proactive in execution, warm in how you approach them and tadaaaa! you get what you were looking for!