The Social TV Lab

How Data Mining Can Help Advertisers Hit Their Targets

New research from Wharton senior fellow Shawndra Hill looks at how “second screening” impacts consumers' responses to TV ads.…Read More

Linear TV Tunes In To Social Media Data To Plan Campaigns | AdExchanger

Social data is emerging as a way for traditional TV players to start moving beyond age and gender targeting. For a recent movie release, Turner ran a month-long ad campaign during shows where an...

Social Media Will Give Rise to the New Reality TV (Guest Column)

There are plenty of examples of powerful people looking at transitional moments in media and making exactly the wrong call. In 1946, Darryl Zanuck predicted the demise of television when he said...

TubeMogul Accelerates Non-Desktop Video Ad Revenue | AdExchanger

Advertisers are spending less on desktop pre-roll and shifting more dollars into cross-screen formats, if video ad platform TubeMogul’s first-quarter results are an indicator. Nondesktop pre-roll...

Top 10 Most Talked-About Shows on TV Right Now

Social analytics company MVPindex ranks the series by their social activity during the final week of April.

How Turner Is Translating Social Data Into Shareable Content | AdExchanger

While early social analytics tools measured likes, shares and sentiment, they didn’t capture total consumer engagement with brand or publisher content. It’s a problem social TV tool Canvs has teamed...

Exclusive: Nielsen study reveals best practices for live social TV measurement

4th Edition of SocialTV Index Tracking Survey by Ring Digital llc Shows Twitter is Up 28% Amongst...

/PRNewswire/ -- The 4th edition of Ring Digital llc's consumer tracking survey on Social TV behavior has been published, building on past results to paint a...

How second screen viewing is affecting TV and social media - ZDNET

Now season six of Game of Thrones has finally started, we have taken to Twitter on our second screen to speculate whether Jon Snow really is dead - while providing a rich set of data for analysts.

How second screen viewing is affecting TV and social media - ZDNET

Now season six of Game of Thrones has finally started, we have taken to Twitter on our second screen to speculate whether Jon Snow really is dead - while providing a rich set of data for analysts.

Talking Social TV - Social Buzz Chat with Javier Burón of Audiense