Replying to @instagram
@instagram is now testing videos of up to 90 minutes with a select group of US creators.
Meanwhile, @Netflix and @DisneyPlus are hosting creator podcasts and video series to go after @YouTube's audience.
So the platforms that built their audiences on short-form are going long, and the streamers are bringing in creator content. Everyone is chasing the same prize: attention that lasts, and creators know how to earn it.
When a campaign could be a Reel, a 90 minute feature or a streaming show, what does a good creator partnership look like? With creator content now heading into longer formats, brand partnerships will likely need to keep evolving too.
#influencermarketing #creatoreconomy #instagramlongform #instagram
Brands getting the highest creator marketing ROI book on @favedltd !
Stop picking creators based on ✨ vibes ✨
We’ve improved creator recommendations on Faved – you’ll now see a “High converter” pill next to the creators most likely to drive results for your brand.
Filtering for the same criteria as everyone else won’t tell you who converts better. The pill flags creators with a record of strong ROAS plus signals like:
- Repeat sponsors
- Content quality
- Good ROI
Book a demo and we’ll show you how it works ⭐️
#influencermarketing #creatormarketing #creatoreconomy #ROAS
Just in for brands: campaign updates are now in @SlackHQ 💬
You can now get all @favedltd notifications for offers, campaigns and creator suggestions in Slack instead of email.
We’ve also made the inbox quieter 🔕
Every notification that doesn’t require action from you, like confirmation emails when you submit a brief or send feedback, can now be turned off. You’ll only get an email when a creator submits something for you to review.
Switch the quieter inbox on in your Faved settings, or get in touch and we’ll set it up for you ✨
#creatormarketing #campaigns #partnerships #slack
What I'll do to @favedltd if I get fired
For the record, you can show up to a @favedltd interview with iced coffee as long as the ice cubes are star shaped! ⭐️☕️
#icedcoffee #interview
High performance teams demand high EQ (emoji quotient). How does your team hold up?
Most efficient way to communicate internally @favedltd is using the right team member emoji.
They are all candids, taken by another team member and mostly accurate descriptions of the person..
The 2 most crucial messaging platforms we use at @favedltd are not what you'd expect.
@FrontHQ and @discord are known in niche user groups but can enormously grow if they listen to @noahhorner_ and I talk about companies starting and scaling creator marketing...
Stephen Titus ⭐ retweeted
Awesome having Stephen Titus ⭐️, Co-Founder/CEO of Faved on the podcast - discussing all things creator marketing & what brands get wrong when they start testing this channel...
Round 2 podcast with Jackie Cohen on creator marketing driving AEO/GEO, ironic influencer partners, friends & family use cases, burger wars and Tai Chi walking....
Youtube link: lnkd.in/eKVRxGgJ
🤐 Revealing numbers with our competitor on-screen. Faved and Limelight are marketplaces that connect brands with creators...we trade secrets of revenue, campaign sizes, and much more on David Walsh's podcast.
YouTube: lnkd.in/dtCiC-75
🎙️ Podcasting Sunday with Jackie Cohen...
🤝 Are relationship based brand deals good or bad for creators?
🏢 What departments beyond sales are overlooking creator partnerships
🎯 Goodhart's law in influencer campaigns
youtu.be/qaB1qPVjTHE?si=y5kB…


























