MD @TrajectoryTweet | Researcher | Forecaster | Informed opinions by research, uninformed opinions my own
Joined March 2019
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Based on the average number of people being polled each day, by the time of the UK general election, it's possible more than 600,000 people will have been included in polling samples.
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In 2005, throughout the *entirety* of the campaign, only 18,000 people were asked how they'd vote.
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Tom Johnson retweeted
Interesting to hear from @PFTrajectory about consumer optimism levels.
🏙️ London is more optimistic than the rest of the country.
🙋♂️ Men are more optimistic than women.
🤩 Gen Z are the most optimistic of all age groups.
#UKHSummerConference
Clearly, what the world needs right now is another blog.
Here's our new one - Slow Futures. slowfutures.substack.com/
Slow Futures is about what isn't changing, or changing slowly.
Our introductory post is here. slowfutures.substack.com/p/t…
Change matters - and the stuff that's changing fast can really matter. But there's a lot about the future that's going to be the same.
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And here's our first edition proper, containing our first very boring chart (if you sign up, get used to these).
It's all about control - how consumer demand for it, and the level of it they feel - doesn't change much.
slowfutures.substack.com/p/w…
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Tom Johnson retweeted
'The #OptimismIndex and why 'Myths of Decline' are often wrong...'
#TheNewAbnormal podcast features Tom Johnson, MD at insights/futures consultancy @TrajectoryTweet who help clients understand how they can benefit from a changing world.
#GlobalForesight apple.co/3faOfCG
Tom Johnson retweeted
nfpResearch and @TrajectoryTweet
invite you to join us on Thursday 27 October for an afternoon webinar - learn how brand awareness has changed in today's volatile landscape, and how to use your media spend to stay ahead of the curve!
Sign up here 👉 bit.ly/3rNySI1
Johnson's unnamed backers go to other schools. You don't know them.
Here’s the latest on *public* endorsements by our count:
Rishi Sunak: 73
Boris Johnson: 41
Penny Mordaunt: 19
Sunak is on course to hit the 100 threshold tonight
Johnson backers say he has 60+ supporters but many have not publicly endorsed yet
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Tom Johnson retweeted
I'm attending Trends Briefing: The Impact of the Cost of Living Crisis. Would you like to attend?
linkedin.com/events/trendsbr…
Now the king is dead too? What a week 😥
BREAKING: Roger Federer has confirmed that he is to retire from official competition at the age of 41: "The Laver Cup next week in London will be my final ATP event. I will play more tennis in the future, of course, but just not in grand slams or on the tour."
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If we did a poll for a client, finding that a third of people liked their product, a quarter hated it and the rest didn't have an opinion, we would not be desperately framing that as good news - we would be telling them to try and think of a better fucking product
BREAKING More Britons back Priti Patel's immigration plan than do not.
A poll for Chopper's Politics Newsletter by @FindoutnowUK and @ElectCalculus found 32pc agreed with it, while 26pc disagreed (13pc were neutral and 28pc didn't know/wouldn't say). 1/2
telegraph.co.uk/tw-chopper-n…