Trajectory

Our next Trends Briefing will take a timely look at the state of Wellbeing in the UK, featuring hot-off-the-press data from out monthly public sentiment tracker. It's free, and you can register here: us02web.zoom.us/webinar/regi…

📈📊📅 Chart of the Week #COTW The reopening of the economy in the Spring has driven a consistent rise in the degree of cynicism expressed towards the pandemic amongst younger generations, whilst older cohorts have remained far more cautious #IntergenerationalConflict

📈📊📅 Chart of the Week #COTW Those who have cut back on spending across a variety of categories in the past year are almost always more likely to have done so for financial reasons, despite growing concerns for the environment #ConsumptionGuilt

📈📊📅 Chart of the Week #COTW Despite remote working falling sharply compared to the start of the pandemic, our findings indicate that even in a years time, one in four economically active respondents expect to be working remotely – up 8% compared to pre-pandemic #WorkFromHome

📈📊📅 Chart of the Week #COTW Throughout 2021, the difference in optimism between those living in London compared to the rest of Britain has tripled, whilst more than tripling when comparing highest earners against all other economically active consumers #OptimismIndex

📈📊📅Chart of the Week #COTW As the Government continues to focus on ‘levelling up’, household financial concerns related to the pandemic have grown far more prominent amongst lowest income household compared to higher earners. #LevellingUp

📈📊📅 Chart of the Week #COTW While calls for Plan B measures - including mask wearing - are growing, consumers are less likely to act in the interests of others than at any time during the pandemic. #NotAllInThisTogether

📈📊📅 Chart of the Week #COTW With both the furlough scheme, and the boost to universal credit coming to an end there are significant differences in household financial confidence on the basis of employment status.

📈📊📅 Chart of the Week #COTW Since April there has been a significant divergence in levels of optimism between those in London and those in the Rest of the UK. This month, Londoners were 15 points more optimistic than the Rest of the UK average. #TheOptimismIndex

New: September Optimism Index Good news ✔ Optimism still positive ✔ Covid caution down Bad news ❌ Optimism falls again ❌ Economic concerns up ❌ Confidence down The result: crossover Subscribers can get the full report - and more - on the site now. trajectorypartnership.com/tr…

📈📊📅 Chart of the Week #COTW Consumer perspectives on coronavirus restrictions remain highly polarised, with 45% believing that restrictions are about right and 41% believing they are too lenient. #TheOptimismIndex #Covid19 #Polarisation

📈📊📅Chart of the Week #COTW While most pandemic-driven changes have been unwelcome, there are some changes that many consumers want to keep. More than half of consumers would like to continue to have fewer engagements, a slower pace of life, and to spend more time at home

📈📊📅 Chart of the Week #COTW This week's #COTW is a sneak preview of the Optimism Index for this month. Consumers are far more optimistic at this stage in 2021 than they were in 2020, and optimism is robust, with levels very stable throughout the Summer. #Optimism

📈📊📅 Chart of the Week #COTW Having increased significantly from January to April, May, June and July have seen the proportion of consumers who plan to increase spending on dining out decline while anticipated saving has increased. Has the 'coiled spring' sprung?

Optimism remained stable at 54 points in July, and while consumers are far more optimistic this year than last, concerns about the Delta variant and the consequences of visiting public spaces remain high. Click the link below to find out more: trajectorypartnership.com/re…

📈📊📅 Chart of the Week #COTW Throughout our time monitoring consumer optimism, men have been more optimistic than women. However, the pandemic has exacerbated this divide with men 4.8 points more optimistic than women on average, up from 1.7 prior to the pandemic. #Optimism

📊📈📅 Chart of the Week #COTW Football's coming home and into our living rooms. Over 20 million people watched England's victory over Germany on Tuesday, more than watched the Boris Johnson's statement on coronavirus in 2020. We still believe...in the watercooler moment.

📊📈📅 Chart of the Week #COTW British consumers have seen their satisfaction with their lives increase significantly since February. This is driven largely by wealthier consumers with satisfaction compared to pre-pandemic far higher in households earning more than £41,000.

📈📊📅Chart of the Week #COTW Consumers are significantly less worried about the impacts of the pandemic on their household income than they have been in the past year, but this trend is driven largely by wealthy consumers. 20% of those earning less than £21,000 remain worried.

Join us next Thursday at 9am for our monthly Trends Briefing. This month we'll be exploring the 'Quantified Self', examining the potential impact of the quantification of our physiological processes and behavioural practices on consumer behaviour. trajectorypartnership.com/ne…