Your hub for tips & tricks to break into marketing tech 💻 Check out our latest article: the marketing behind insane mobile ads👇
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Joined October 2021
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Techie ToFu retweeted
#Accessibility marketing tip:
Some alt text is better than no alt text.
It doesn't have to be perfect! I'm learning as I go too. 😅
Techie ToFu retweeted
B2B companies can build communities around products or education (B2C can also include interests)
In the future, we’ll see a lot more lean into education as a way to build communities that attract new customers.
B2B companies are currently underinvested in this category.
Techie ToFu retweeted
ICYMI I interviewed 2 of my favorite marketers, @DevMachette_ & @jaydeipowell about how brands and content creators can take their strategy to the next-level in 2022.
We talked trends, analytics, influencer marketing, TikTok & more.
Here are 16 useful takeaways.
Techie ToFu retweeted
Burnout happens. A lot. And if it's something your teams are grappling with, don't take it personally. There are actionable, sustainable ways business leaders can battle it -- and our CPO, Katie Burke, recently shared her top three tips in @Inc. Let's have a look in the 🧵.
Techie ToFu retweeted
1. Outbound Marketing: Marketing market to decision-makers
2. Inbound Marketing: Marketing market to all product users
3. Product-led: Users market to users via product usage, incentivized referrals
4. Web 3 (community-led): Users market to users in return for monetary upside
Techie ToFu retweeted
When it comes to turning more leads into customers, where are you prioritizing your efforts? Learn how your marketing and sales teams can work together to develop an effective lead management process that turns more leads into delighted new customers here: hubs.ly/H0ZSlj70
Techie ToFu retweeted
10 call to action (CTA) marketing tips that will increase conversions on your website, emails, ads, and more:
Techie ToFu retweeted
“I spend too much at Starbucks” is a legendary meme.
It's also not an accident: the coffee retailer -- worth $120B -- uses many psychological hacks in its store and menu designs to get you to drop more cash.
Here are 11 of them 🧵
Techie ToFu retweeted
The ethos of TikTok feels very different to other social apps socialmediatoday.com/news/ti…
Techie ToFu retweeted
“Product needs have grown and changed over time, so have content needs. People go to podcasts to solve their problems and seek inspiration. We create audio content that can help people find success."
- Alanah Joseph, HubSpot Sr. Marketing Manager, Podcasts, on @themktgtoday
Techie ToFu retweeted
👋 Happy #InternationalPronounsDay!
🗣️ Many non-binary people use 'they/them' in English. But how does it work in other languages?
💬 Let @EnriqueAnarte take you on a trip around Europe. 👇
Techie ToFu retweeted
The latest The Area Inbound Daily! paper.li/AlessandroRea/14471… Thanks to @TechieToFu @Gorkaii #marketing #hubspot
Techie ToFu retweeted
You've been busy. So here's your reminder to pause, breathe, and take a break when you need it. 🤗
#INBOUND2021
Techie ToFu retweeted
A deadly serial killer slashed into New York Comic Con this weekend.
Driving a stolen ice cream truck, the murderous doll known as Chucky lured convention visitors into his vehicle to promote his eponymous new horror series “Chucky,” premiering tonight. ow.ly/NcE750Gqkav
Techie ToFu retweeted
First day of @INBOUND off to a great start with these impactful stats from @NorthpassHQ and @HubSpot "trained customers are 70% more likely to use a product." #marketing #customerobsessed #inbound2021
Techie ToFu retweeted
Opinion | "Marketers can’t rely on the Black Friday and Cyber Monday tactics of years past. They will need to deliver experiences that stand out to both consumers and their merchant partners." — Kristen Gall, president of @RakutenRewards
adweek.it/3oOQtyU
