Turning brand into pricing power, growth, and enterprise value. For The EBITDA.
Global - HQ Los Angeles, CA
Joined May 2008
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The Blake Project retweeted
Brand is not a communications layer. It is one of the most valuable intangible assets a business owns. In this Q&A on Branding Strategy Insider, I explore this and more with Paul Friederichsen. #brandstrategy #brandmanagement
brandingstrategyinsider.com/…
The Blake Project retweeted
For decades, marketing has been built around a familiar ambition: make people want more.
More food. More purchases. More screen time. More experiences. More occasions to consume.
But what happens when people increasingly want less of more?
brandingstrategyinsider.com/…
The Blake Project retweeted
Some of the most important brand work begins when a company realizes the business has moved faster than the brand. In this new @BrandingInsider piece, we share the importance of building a brand around the business you are actually becoming.
brandingstrategyinsider.com/…
The Blake Project retweeted
Some of the most important brand work begins when a company realizes the business has moved faster than the brand. In this new @BrandingInsider piece, we share the importance of building a brand around the business you are actually becoming.
brandingstrategyinsider.com/…
The Blake Project retweeted
Could breaking up Mattel unlock shareholder value while weakening the very brands it hopes to monetize?
Our latest Branding Strategy Insider article examines what Wall Street may be overlooking about Mattel's brand value.
brandingstrategyinsider.com/…
The Blake Project retweeted
Apple has long understood something different: creativity is not an output. It is a strategic input. #BrandStrategy #InnovationStrategy #CreativeLeadership #MarketingStrategy
brandingstrategyinsider.com/…
The Blake Project retweeted
Apple has long understood something different: creativity is not an output. It is a strategic input. #BrandStrategy #InnovationStrategy #CreativeLeadership #MarketingStrategy
brandingstrategyinsider.com/…
The Blake Project retweeted
Brand is not a communications layer. It is one of the most valuable intangible assets a business owns. In this Q&A on Branding Strategy Insider, I explore this and more with Paul Friederichsen. #brandstrategy #brandmanagement
brandingstrategyinsider.com/…
The Blake Project retweeted
Most CEOs are measured by financial performance. But another form of capital is just as consequential: TRUST.
The CEO cannot delegate the responsibility for building it. In that sense, every CEO is also the Chief Trust Officer.
brandingstrategyinsider.com/…
The Blake Project retweeted
Consumers increasingly expect value not just from what they buy, but from every moment they spend getting there.
brandingstrategyinsider.com/…
The Blake Project retweeted
GM once built one of the clearest brand portfolios in American business.
Chevrolet. Pontiac. Oldsmobile. Buick. Cadillac.
Each meant something different. And when those differences began to blur, some of those brands ultimately disappeared.
brandingstrategyinsider.com/…
The Blake Project retweeted
If customers stay because leaving is difficult, costly, or inconvenient, you may have retention without loyalty. And that creates a very different kind of brand strength.
brandingstrategyinsider.com/…
The Blake Project retweeted
Branding Strategy Insider is happy to host our 7th Un-Conference: The Human Advantage In An AI World, September 23–25, 2026, in San Francisco. Join us for Marketing’s Only Problem-Solving Event. brandingstrategyinsider.com/…
The Blake Project retweeted
Have you seen this pattern? Brand strategy is considered after the most important business decisions have already been made.
Brand strategy should not follow business strategy. It should help form it. #brandstrategy #brandmanagement
brandingstrategyinsider.com/…
The Blake Project retweeted
The Blake Project is happy to host our 7th Un-Conference: The Human Advantage In An AI World, September 23–25, 2026, in San Francisco. Join us for Marketing’s Only Problem-Solving Event. brandingstrategyinsider.com/…
The Blake Project retweeted
IBM has reinvented its business and its brand before. Today, the question is whether Brand IBM is losing relevance in the AI era or managing its enduring strengths toward a more valuable future. IBM #brandmanagement #Ai
brandingstrategyinsider.com/…
The Blake Project retweeted
AI is supposed to help us create what has never existed before.
But most generative AI is trained on what already exists. That creates a paradox: the more brands use the same models, the more likely they are to produce the same ideas.
brandingstrategyinsider.com/…
The Blake Project retweeted
The Blake Project is happy to host our 7th Un-Conference: The Human Advantage In An AI World, September 23–25, 2026, in San Francisco. Join us for Marketing’s Only Problem-Solving Event. brandingstrategyinsider.com/…
The Blake Project retweeted
Brand fandom is more than a marketing tactic. It can turn belonging, participation, and advocacy into competitive advantage. brandingstrategyinsider.com/…
The Blake Project retweeted
@TheBlakeProject is happy to host our 7th Un-Conference: The Human Advantage In An AI World, September 23–25, 2026, in San Francisco. Join us for Marketing’s Only Problem-Solving Event. brandingstrategyinsider.com/…