Aram Attar (@TheVCFactory) header
Aram Attar (@TheVCFactory) profile picture

Exploring decision-making biases in VC & entrepreneurship.

Austin, TX
Joined February 2018
Replying to @saranormous
@saranormous (@conviction): An investment instinct is a starting point. Test it by looking for what you have missed and where you could be wrong. Source: Invest Like The Best
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“When the facts change, I change my mind. What do you do?” — John Maynard Keynes
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Replying to @michael_jmoritz
@michael_jmoritz (@sequoia): A Webvan hat serves as a reminder of a $44 million investment mistake, and why the same error must not happen again. Source: Giant Ideas
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This is one of the most widely used economics textbooks, and yet one of its central tenets is repeatedly ignored by top decision-makers. N. Gregory Mankiw, Professor of Economics at @Harvard, prescribes sunk costs should be ignored when decision-makers ponder economic decisions. Yet many top execs, entrepreneurs, and VCs fall prey to sunk cost bias, escalating commitment to a failing course of action instead of taking the loss. We seem to be naturally drawn to salvage whatever time, money, or commitment we’ve put in, even if doing so leads to a poor decision. “Sunk cost bias is one of the biggest decision traps in organizations, across sectors.” — @JenniferLerner, @Kennedy_School
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Replying to @chamath
@chamath (Social Capital): Repetition and deep focus build exceptional performance. Distractions interrupt that progress. Source: Chamath Palihapitiya
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@HowardMarksBook (Oaktree): Choose work that uses your strengths, avoids your weaknesses, and makes you happy. Source: My First Million
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Replying to @JulienBek
@JulienBek (@sequoia): Liking a founder and judging their ability are different things. Confidence can be useful, but arrogance can also hide weakness. Source: 20VC with Harry Stebbings
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Replying to @travisk
@travisk: Starting another company means starting small again, even after leading a team of 20,000 people. Source: a16z
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Replying to @m2jr
@m2jr (@floodgatefund): Founders see possibilities beyond today’s assumptions, often alongside others who share their view of the future. Source: Giant Ideas
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Steve Jobs: The world you inherited can be changed. You can take an active part in shaping it. Source: BarrancoStudio
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